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butterfield.com

https://butterfield.com· First analyzed 24 May 2026· Updated 24 May 2026
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butterfield.com
Desktop screenshot of butterfield.com
Mobile screenshot of butterfield.com
Mobile

Sponsored

Hosting Provider

Vercel
vercel.com

IP Address

76.76.21.21

Site Location

🇺🇸 United Statesvia phone

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

Nameservers

dns3.easydns.ca.dns1.easydns.com.dns2.easydns.net.

Performance

84

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.7 MB
221 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
⚡ SSG
Frontend
Framework
Next.js
Infrastructure
Platform
Vercel
CDN
Vercel Image

Progressive Web App

Web ManifestTheme Color

Technology Stack

12 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelPostHog

CSS Frameworks

3
Bootstrap
Tailwind CSS
Material UI

Meta Frameworks

1
Next.js

Tag Managers

1
Google Tag Manager

Reviews

1
Trustpilot

Payments

1
Stripe

Platforms

1
Vercel

SEO Analysis

C67/100
18
10
0
Meta Tags12/15
Content8/12
Headings6/8
Technical18/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
B
butterfield.combutterfield.com

Butterfield & Robinson | Luxury Travel

Discover award-winning luxury small group and bespoke trips with insider access, flexible pacing, expert local guides, and 60 years of trusted expertise.

Title Length38 chars

Recommended: 50-60 chars (~224px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (0)

    10 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    1,440 URLs

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    13/100
    Poor
    4 11 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D42/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    0/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:3%
    Words:1,773
    Token eff.:Optimal

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary80w
    Descriptive Headingsavg 5.5w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    66/100
    8
    Passed
    5
    Critical
    0
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    37/100
    F
    489 mg
    CO₂e / view
    4.7 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    559 mg
    vs
    Returning (cached)
    280 mg
    Annual (10K/mo)
    58.7 kg
    Emission Segments
    Data Center
    24 mg
    Network
    144 mg
    Device
    321 mg
    Resource Breakdown
    JavaScript
    1.0 MB
    Images
    504.2 KB
    CSS
    7.1 KB
    Fonts
    543.9 KB
    HTML
    27.2 KB
    Other
    2.7 MB
    Green Hosting Verified
    Vercel
    Provider Match
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    0%Critical
    Critical / Transactional

    HTTPS

    No WAF

    69d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    03.05.2026

    Valid Until

    01.08.2026

    Subject Alternative Names (1)

    www.butterfield.com

    SHA-256 Fingerprint

    17:22:D2:D8:0C:14:FC:C4:04:59:0D:64:2F:42:10:EF:B6:EA:F6:50...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    6
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=utf-8
    date
    Sun, 24 May 2026 05:48:06 GMT
    etag
    W/"vfnt2okuc46g5"
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    butterfield-com.mail.protection.outlook.com

    Domain Information

    butterfield.com

    Domain Age
    30y 9m

    Created

    10.08.1995

    Expires

    09.08.2027

    Last Updated

    16.06.2021

    Registrar

    NameCheap, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    73/100
    Mobile Friendly107 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    initial-scale=1, width=device-width
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    tiempos + matter

    WCAG Partial
    65/100
    Readability
    /30
    20/30

    14px · LH 1.50

    Hierarchy
    /20
    13/20

    4.07x ratio

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 11 req

    Heading Font

    tiempos

    Sans57px

    Body Font

    matter

    Sans14px

    Contrast Ratio

    1:1

    19 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    57px
    h1
    48px
    h2
    22px
    h3
    28px
    h4
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 19 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.1x larger than body text.

    Buy on MyFontsFlesch 44

    Color Palette

    12 unique colors
    3.74:1 AA Large Light
    #ffffff
    Text· 13%
    #79868f
    Secondary· 7.3%
    #194666
    Primary· 0%
    #47596d
    Secondary· 16.200000000000003%
    #556a88
    Secondary· 12.3%
    #596551
    Secondary· 8.5%
    #707351
    Secondary· 7.8999999999999995%
    #cad3e0
    Secondary· 6.8%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Marketing Automation

    1
    MarketoEnterprise

    Email marketing and automation platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Reviews & Social Proof

    1
    TrustpilotMid-Market

    Customer reviews and testimonials

    4

    Categories

    5

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    9
    Async
    11
    Defer

    Top Script Sources

    local(11)googletagmanager.com(4)connect.facebook.net(2)munchkin.marketo.net(1)gstatic.com(1)

    Website Identity

    butterfield.com

    +18665519090
    30 years old
    Location detected: 🇺🇸 United Statesvia phone
    NameCheap, Inc.📧 Microsoft 365en

    Sponsored

    Last analyzed: 24 May 2026 at 06:18

    Historical Analysis & Change Tracking