businessofbusiness.com

https://businessofbusiness.com· First analyzed 12 May 2026· Updated 12 May 2026

Export

Mobile

Sponsored

Hosting Provider

Google Cloud Platform

cloud.google.com

IP Address

34.49.173.100

Site Location

🇺🇸 New York, United Statesvia schema_nap

Server Location

🇺🇸 Kansas City, United States

ASN

AS396982

Organization

Google Cloud

Server

Nginx

Nameservers

ns-cloud-c2.googledomains.com.ns-cloud-c1.googledomains.com.ns-cloud-c4.googledomains.com.ns-cloud-c3.googledomains.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.8 s10%

Speed Index

2.4 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

262 KB

110 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

HubSpot CMS

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

9 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel

Advertising

Twitter Ads LinkedIn Ads

Frameworks

CSS Frameworks

Marketing

Web Servers

SEO Analysis

B76/100

Meta Tags9/15

Content12/12

Headings8/8

Technical21/25

E-E-A-T5/7

Images1/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile4/4

Indexability3/3

businessofbusiness.combusinessofbusiness.com

The Business of Business - The leading business publication for the...

The Business of Business tracks and curates real-time data, unconventional ideas, and insider tips to help you get ahead..

Title truncated.

Title Length113 chars

Recommended: 50-60 chars (~672px / 580px)

Description Length122 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (113 chars, ~672px). Will be truncated in search results.
• Most images missing alt text (4/4) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

12 URLs

12 sub-sitemaps

robots.txt

Local SEO

Local Search Readiness

20/100

Needs Work

5 15

Sponsored

AI & LLM Readiness

D59/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

10/25

Citation

18/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:12%

Words:2,211

Token eff.:Optimal

Sections/1K:32.6

Structured Data

2 JSON-LD

Person×1.3Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary60w

Descriptive Headingsavg 11.4w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (7)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

55/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

62/100

A+

27 mg

CO₂e / view

262.4 KB

Page Weight

95%

Cleaner Than

New Visitor

30 mg

Returning (cached)

15 mg

Annual (10K/mo)

3.2 kg

Emission Segments

Data Center

1 mg

Network

8 mg

Device

17 mg

Resource Breakdown

JavaScript

142.5 KB

HTML

119.9 KB

Green Hosting Verified

Google Cloud

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

31%Critical

Interactive

HTTPS

No WAF

43d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

26.03.2026

Valid Until

24.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (3)

businessofbusiness.comwww.businessofbusiness.comstatic.businessofbusiness.com

SHA-256 Fingerprint

1E:6E:D5:94:08:C7:2C:AF:54:A7:F1:3F:CE:75:89:B8:02:D1:BF:1E...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=2592000

content-length

122439

content-type

text/html; charset=utf-8

date

Tue, 12 May 2026 05:35:18 GMT

server

nginx/1.16.1

vary

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt2.aspmx.l.google.com

aspmx.l.google.com

alt3.aspmx.l.google.com

alt1.aspmx.l.google.com

+1 more

Domain Information

businessofbusiness.com

Domain Age

22 years

Created

18.04.2004

Expires

18.04.2027

Last Updated

20.03.2026

Registrar

eNom, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

61/100

Mobile Friendly

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

4 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Open Sans

WCAG Partial

65/100

Readability

/30

18/30

16px · LH 1.88

Hierarchy

/20

15/20

0.88x ratio · ✓ H1→H6

WCAG

/25

16/25

1:1 min contrast

Performance

/25

16/25

2 fonts

Heading Font

Open Sans

Sans14px

Body Font

Open Sans

Sans16px

Contrast Ratio

1:1

13 issues

Reading Comfort

~34 CPL

Narrow lines

14px

28px

36px

18px

16px

Major Third

Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Wide line spacing (1.88). 1.4–1.6 is optimal for body text.

⚠️ Partial contrast: 13 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFonts

Color Palette

12 unique colors

4.04:1 AA Large Light

#ffffff

Primary· 14.3%

#817f6e

Secondary· 3.1%

#091318

Background· 22.400000000000002%

#202c32

Secondary· 10.100000000000001%

#7b9e9e

Secondary· 10%

#325769

Secondary· 8.9%

#7fb2bf

Secondary· 7.7%

#020406

Primary· 6.7%

Business & Marketing Stack

5 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Twitter/X AdsMid-Market

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

11 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(3)connect.facebook.net(2)google-analytics.com(1)static.ads-twitter.com(1)snap.licdn.com(1)

Website Identity

Thinknum

Organization

www.thinknum.com/

22 years old

New York

New York, NY

USA

Location detected: 🇺🇸 United States, New Yorkvia schema_nap

eNom, LLC📧 Google Workspaceen

Social Profiles

X (Twitter)LinkedIn YouTube

Sponsored

Last analyzed: 12 May 2026 at 05:35

Historical Analysis & Change Tracking