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burrells.co.uk

https://burrells.co.uk· First analyzed 02 Jun 2026· Updated 02 Jun 2026
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burrells.co.uk
Desktop screenshot of burrells.co.uk
Mobile screenshot of burrells.co.uk
Mobile

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Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.5.201

Site Location

🇬🇧 Winchester, United Kingdomvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

sterling.ns.cloudflare.com.chelsea.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
336 ms10%
Speed Index
437 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
34 KB
250 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Shopify
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

14 Technologies Detected

Libraries

4
jQuery
jQuery UI
Underscore.jsMoment.js

UI Components

2
Slick CarouselFancybox

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Facebook Pixel

Tag Managers

1
Google Tag Manager

Reviews

1
Trustpilot

Personalization

1
Nosto

CDN

1
Cloudflare

SEO Analysis

C62/100
17
6
2
Meta Tags7/15
Content11/12
Headings3/8
Technical16/21
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
B
burrells.co.ukburrells.co.uk

Jewellery & Watch Shop | Rings, Earrings, Bracelets & Necklaces - ...

Shop watches & jewellery at Burrells online today! Find the perfect luxury watch or dazzling fine jewellery. FREE UK delivery on full priced orders over £35 ...

Title truncated. Description truncated.
Title Length81 chars

Recommended: 50-60 chars (~479px / 580px)

Description Length205 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (81 chars, ~479px). Will be truncated in search results.
  • • Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Local SEO

Local Search Readiness

31/100
Needs Work
8 13

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AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
7/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:1,187
Token eff.:Optimal
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary24w
Descriptive Headingsavg 3.7w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
63/100
11
Passed
4
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
13/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
5/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
5 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
78/100
A+
4 mg
CO₂e / view
34.4 KB
Page Weight
95%
Cleaner Than
New Visitor
4 mg
vs
Returning (cached)
2 mg
Annual (10K/mo)
420 g
Emission Segments
Data Center
<0.001 g
Network
1 mg
Device
2 mg
Resource Breakdown
HTML
34.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
3 recommendations
  • •Carbon footprint recommendation preview...
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C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

85d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

28.05.2026

Valid Until

26.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

burrells.co.uk*.burrells.co.uk

SHA-256 Fingerprint

B8:06:D2:F8:B4:63:B2:27:2C:A9:4B:28:59:0B:75:5E:C4:D6:67:A8...

Upgrade to view header details

HTTP Headers

Developer Console

age
0
alt-svc
h3=":443"; ma=86400
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
a0534a6e0d441498-MXP
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

burrells-co-uk.mail.protection.outlook.com

Domain Information

burrells.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Montserrat + Nunito Sans

WCAG AA
57/100
Readability
/30
13/30

11px · LH 1.65

Hierarchy
/20
7/20
WCAG
/25
21/25

5.41:1 min contrast

Performance
/25
16/25

2 fonts · 6 req

Heading Font

Montserrat

Sans

Body Font

Nunito Sans

Sans11px

Contrast Ratio

5.41:1

WCAG AA (≥4.5:1)

Reading Comfort

~47 CPL

Optimal (45–75)
22px
h2
13px
h3
11px
p

❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~46 chars/line (ideal 45–75 CPL).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.4:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFlesch 56

Color Palette

6 unique colors
3.5:1 AA Large Light
#8e8e8e
Other· 53.60000000000001%
#383941
Other· 10.8%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

3

Categories

4

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

29 Resources

20
Scripts
9
Styles
15
Async
0
Defer

Top Script Sources

burrells.co.uk(6)local(2)apis.google.com(2)googletagmanager.com(2)connect.facebook.net(2)

Website Identity

Burrells

Burrells

Organization

...

01962859967
www.burrells.co.uk/

29 High Street, Winchester

SO23 9BL, Winchester, Hampshire

United Kingdom

Location detected: 🇬🇧 United Kingdom, Winchestervia schema_nap
📧 Microsoft 365en

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Last analyzed: 02 Jun 2026 at 03:15

Historical Analysis & Change Tracking

burrells.co.uk Technology Stack - Built With jQuery, jQuery UI, Underscore.js, Moment.js, Slick Carousel | StackOptic | StackOptic