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burlingtoncoatfactory.com

https://burlingtoncoatfactory.com· First analyzed 17 May 2026· Updated 17 May 2026
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burlingtoncoatfactory.com
Desktop screenshot of burlingtoncoatfactory.com
Mobile screenshot of burlingtoncoatfactory.com
Mobile

Sponsored

Hosting Provider

aws.amazon.com

IP Address

75.2.43.150

Site Location

🇺🇸 NJ, United Statesvia schema_nap

Server Location

🇺🇸 Seattle, United States

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Vercel

Nameservers

udns1.cscdns.net.udns2.cscdns.uk.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
767 KB
107 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Sanity
Infrastructure
Platform
Vercel
CDN
Vercel Image

Detected API Sources

https://cdn.sanity.io/images/k...https://cdn.sanity.io/images/k...

Technology Stack

6 Technologies Detected

Meta Frameworks

1

CSS Frameworks

1

Tag Managers

1

Platforms

1

SEO Analysis

B70/100
20
7
2
Meta Tags11/15
Content10/12
Headings3/8
Technical20/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
B
burlingtoncoatfactory.comburlingtoncoatfactory.com

Deals. Brands. WOW! at Burlington

Explore a wide selection of high-quality, brand-name clothing, home decor, and more at unbeatable prices at Burlington.

Title Length33 chars

Recommended: 50-60 chars (~199px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (2)

  • Missing H1 tag — every page should have exactly one H1
  • Most images missing alt text (40/51) — critical for accessibility and SEO

Crawlability

Sitemap

Type: standard

92 URLs

robots.txt

52 rules

Sitemap reference found

Local SEO

Local Search Readiness

32/100
Needs Work
9 11

Sponsored

AI & LLM Readiness

D46/100
Bot Access
15/25
Machine Read.
14/25
Schema Data
4/25
Citation
13/25

AI Bot Access

8/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:1%
Words:1,018
Token eff.:Optimal
Depth:1/5

Structured Data

4 JSON-LD
Organization×1.1(min)BreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary30w
Descriptive Headingsavg 4w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
11
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
72/100
A
77 mg
CO₂e / view
766.8 KB
Page Weight
80%
Cleaner Than
New Visitor
89 mg
vs
Returning (cached)
44 mg
Annual (10K/mo)
9.3 kg
Emission Segments
Data Center
4 mg
Network
23 mg
Device
51 mg
Resource Breakdown
JavaScript
470.6 KB
Images
59.0 KB
CSS
21.6 KB
Fonts
111.3 KB
HTML
103.9 KB
Other
358 B
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
2 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

36%Critical
Interactive

HTTPS

No WAF

63d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

20.04.2026

Valid Until

19.07.2026

Subject Alternative Names (1)

www.burlington.com

SHA-256 Fingerprint

CC:CE:0E:CF:3A:61:B2:82:A6:5C:2A:A1:CB:D2:B6:72:2B:0C:E8:3B...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

age
132528
cache-control
🔵 1 Week(max-age=604800, stale-while-revalidate=86400)
content-encoding
Brotli(br)
content-type
text/html; charset=utf-8
date
Fri, 15 May 2026 14:01:53 GMT
etag
W/"12wbwt127umjcdy"
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

mailhost3.coat.com

Domain Information

burlingtoncoatfactory.com

Domain Age
28y 10m

Created

15.07.1997

Expires

14.07.2030

Last Updated

21.03.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

__HelveticaNeue_e45d18

WCAG AA
56/100
Readability
/30
15/30

14px · LH 1.22

Hierarchy
/20
8/20

1.14x ratio

WCAG
/25
21/25

4.84:1 min contrast

Performance
/25
12/25

3 fonts · 8 req

Heading Font

__HelveticaNeue_e45d18

Sans16px

Body Font

__HelveticaNeue_e45d18

Sans14px

Contrast Ratio

4.84:1

WCAG AA (≥4.5:1)

Reading Comfort

~40 CPL

Narrow lines
16px
h1
60px
h2
36px
h3
48px
h4
14px
p
Golden Ratio
Scale

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Tight line spacing (1.22). Increase to 1.4–1.6 for better readability.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.8:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Color Palette

8 unique colors
Light
#ffffff
Text· 15%
#b8003c
Primary· 37.7%
#e2004a
Accent· 25.8%
#d79b91
Secondary· 5.4%
#c24555
Accent· 4%
#850a34
Accent· 2.7%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

22 Resources

20
Scripts
2
Styles
20
Async
0
Defer

Top Script Sources

local(20)

Website Identity

Burlington.com

Website

Explore a wide selection of high-quality, brand-name clothing, home decor, and more at unbeatable prices at Burlington.

1830 Route 130 North Burlington, NJ

08016, NJ, NY

USA

Location detected: 🇺🇸 United States, NJvia schema_nap
CSC Corporate Domains, Inc.en

Sponsored

Last analyzed: 17 May 2026 at 02:51

Historical Analysis & Change Tracking