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bupa.com

https://bupa.com· First analyzed 08 May 2026· Updated 08 May 2026
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bupa.com
Desktop screenshot of bupa.com
Mobile screenshot of bupa.com
Mobile

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Hosting Provider

Btnet

IP Address

213.121.87.83

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS2856

Organization

Btnet

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1-35.azure-dns.com.ns2-35.azure-dns.net.ns3-35.azure-dns.org.ns4-35.azure-dns.info.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
835 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1023 KB
56 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Sitecore
Infrastructure
Hosting
Btnet
CDN
Cloudflare

Technology Stack

10 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Hotjar

Frameworks

1
Vue.jsv3.4.15

Libraries

1
jQuery

UI Components

1
Swiper

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

B71/100
20
6
1
Meta Tags15/15
Content11/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
B
bupa.combupa.com

Bupa Group - corporate news and financials | Bupa Group

Bupa is an international healthcare company. Our purpose is helping people live longer, healthier, happier lives and making a better world.

Title Length56 chars

Recommended: 50-60 chars (~346px / 580px)

Description Length139 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (18/18) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

528 URLs

robots.txt

50 rules

Sitemap reference found

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D46/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
0/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:7%
Words:1,196
Token eff.:Optimal
Sections/1K:10
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary29w
Descriptive Headingsavg 4.1w
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
88/100
14
Passed
1
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
49/100
B
127 mg
CO₂e / view
1023.0 KB
Page Weight
70%
Cleaner Than
New Visitor
145 mg
vs
Returning (cached)
72 mg
Annual (10K/mo)
15.2 kg
Emission Segments
Data Center
28 mg
Network
30 mg
Device
68 mg
Resource Breakdown
JavaScript
40.0 KB
Images
728.0 KB
CSS
237.1 KB
Fonts
1.9 KB
HTML
15.9 KB
Green Hosting Not Verified
Btnet
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A+

Security Score

91%Excellent
Interactive

HTTPS

WAF

218d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

10.11.2025

Valid Until

12.12.2026

OCSP Stapling

Enabled

Subject Alternative Names (4)

www.bupa.comnewsroom.bupa.comreport.bupa.combupa.com

SHA-256 Fingerprint

4C:C6:76:AD:E4:10:67:99:0D:21:C3:B6:C5:5E:6A:A5:8B:BE:BF:CA...

Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-origin
null
cache-control
🟣 Private(private)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f85e128bcdf83b4-MXP
content-encoding
📦 Gzip(gzip)
content-security-policy
default-src *.myidx.cloud 'self' *.crownpeak.com api.crownpe...
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

bupa-com.mail.protection.outlook.com

Domain Information

bupa.com

Domain Age
31y 5m

Created

18.11.1994

Expires

17.11.2026

Last Updated

13.11.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly9 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Montserrat

WCAG Partial
72/100
Readability
/30
16/30

13px · LH 1.60

Hierarchy
/20
19/20

4.85x ratio · ✓ H1→H6

WCAG
/25
17/25

2.81:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

Montserrat

Sans63px

Body Font

Montserrat

Sans13px

Contrast Ratio

2.81:1

6 issues

Reading Comfort

~43 CPL

Narrow lines
63px
h1
90px
h2
22px
h3
13px
p

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 2.8:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.8x larger than body text.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsFluid Type (rem)

Color Palette

6 unique colors
Light
#828b92
Other· 76.2%
#00335b
Primary· 10.600000000000001%
#e9f0f4
Secondary· 3.2%
#90b1c7
Secondary· 2.8%
#46637a
Secondary· 1%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

28 Resources

18
Scripts
10
Styles
0
Async
0
Defer

Top Script Sources

local(10)cdn.jsdelivr.net(3)cdn.amcharts.com(3)widget.prod.equally.ai(1)player.vimeo.com(1)

Website Identity

bupa.com

31 years old
Location detected: 🇬🇧 United Kingdomvia ip
CSC Corporate Domains, Inc.📧 Microsoft 365en

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Last analyzed: 08 May 2026 at 04:56

Historical Analysis & Change Tracking