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bupa.co.uk

https://bupa.co.uk· First analyzed 18 Feb 2026· Updated 18 Feb 2026
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bupa.co.uk

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Hosting Provider

IP Address

213.121.86.72

Server Location

🇬🇧 Clerkenwell, United Kingdom

ASN

AS2856

Organization

Btnet

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3-37.azure-dns.org.ns4-37.azure-dns.info.ns1-37.azure-dns.com.ns2-37.azure-dns.net.

Performance

Page Speed

1.2 MB
73 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Btnet
CDN
Cloudflare

Technology Stack

9 Technologies Detected

SEO Analysis

B78/100
10
1
1
B
bupa.co.ukbupa.co.uk

Private healthcare | Bupa UK

Bupa are one of the UK's leading healthcare specialists. Get information on private medical insurance, health clinics and care homes from experts you can trust.

Title Length28 chars

Recommended: 50-60 chars

Description Length160 chars

Recommended: 120-160 chars

Issues (1)

  • Many images missing alt text (34/59)

Crawlability

Sitemap
robots.txt

2 rules

Allows all crawlers

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Sponsored

F

Security Score

30%Critical
Critical / Transactional

HTTPS

WAF

368d

Certificate Details

Type

Extended Validation (EV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

20.01.2026

Valid Until

21.02.2027

OCSP Stapling

Enabled

Subject Alternative Names (5)

bupa.co.ukintermediaries.bupa.co.ukaccount.bupa.co.ukcareservices.bupa.co.ukwww.bupa.co.uk

SHA-256 Fingerprint

DC:52:5E:EB:C6:F9:0F:70:DD:B8:06:0A:71:EB:C2:6C:55:D0:06:9E...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

date
Wed, 18 Feb 2026 04:38:47 GMT
content-type
text/html; charset=utf-8
content-encoding
Brotli(br)
cache-control
🟡 1800s(private, must-revalidate, max-age=1800)
set-cookie
shell#lang
x-frame-options
SAMEORIGIN
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

bupa-co-uk.mail.protection.outlook.com

Domain Information

bupa.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Typography & Readability

Montserrat2022 + Arial

51/100
Readability
/30
12/40

13px · LH 1.38

Hierarchy
/20
25/25

4.31x ratio

WCAG
/25
11/15

Contrast: undefined

Performance
/25
10/20

4 fonts

Heading Font

Montserrat2022

Sans56px

Body Font

Arial

Sans13px

Contrast Ratio

--

Reading Comfort

~65 CPL

Optimal (45–75)
56px
h1
32px
h2
21px
h3
14px
h4
13px
p

❌ Critical: 13px body text is too small. Increase to at least 14px.

✅ Strong hierarchy: Headlines are 4.3x larger than body text.

✅ Smart font loading: Using font-display: swap prevents invisible text during load.

✅ Optimal line length: ~65 characters per line is comfortable to read.

⚠️ Cramped layout: 9 elements lack adequate spacing.

Business & Marketing Stack

3 Tools Detected

Enterprise

Behavior Analytics

1

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Reviews & Social Proof

1

Customer reviews and testimonials

3

Categories

3

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

29 Resources

19
Scripts
10
Styles
5
Async
0
Defer

Top Script Sources

local(11)tags.tiqcdn.com(3)cdn.cookielaw.org(3)analytics.silktide.com(1)widget.trustpilot.com(1)

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Last analyzed: 18 Feb 2026 at 04:39

Historical Analysis & Change Tracking