bumbleandbumble.com

https://bumbleandbumble.com· First analyzed 07 May 2026· Updated 07 May 2026

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bumbleandbumble.com

Mobile

Sponsored

Hosting Provider

Akamai Technologies, Inc.

IP Address

184.86.251.22

Site Location

🇺🇸 United Statesvia phone

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS20940

Organization

Akamai Technologies, Inc.

CDN

Akamai

WAF

Akamai

Nameservers

ns01.elcompanies.com.ns02.elcompanies.com.ns03.elcompanies.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

798 ms10%

Speed Index

1.0 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2 MB

203 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Drupal

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

13 Technologies Detected

Libraries

Analytics

UI Components

Other

Other

CSS Frameworks

Other

Payments

Customer Support

SEO Analysis

C63/100

Meta Tags12/15

Content3/12

Headings6/8

Technical19/21

E-E-A-T2/7

Images2/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile3/4

Indexability3/3

bumbleandbumble.combumbleandbumble.com

Bumble and bumble. | Hair Care, Styling, Inspiration, and more.

Shop Bumble and bumble for editorial-quality hair care and styling products. Cruelty free.

Title Length63 chars

Recommended: 50-60 chars (~368px / 580px)

Description Length90 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (10 words). Search engines need substantial content for ranking.
• Most images missing alt text (36/57) — critical for accessibility and SEO

7 issues found

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Local SEO

Local Search Readiness

27/100

Needs Work

8 11

Sponsored

AI & LLM Readiness

F31/100

Bot Access

20/25

Machine Read.

1/25

Schema Data

3/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:3,102

Token eff.:Poor Structure

Structured Data

1 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

63/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

8/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

58/100

211 mg

CO₂e / view

2.0 MB

Page Weight

50%

Cleaner Than

New Visitor

242 mg

Returning (cached)

121 mg

Annual (10K/mo)

25.4 kg

Emission Segments

Data Center

10 mg

Network

62 mg

Device

139 mg

Resource Breakdown

JavaScript

755.7 KB

Images

764.4 KB

CSS

73.5 KB

Fonts

289.8 KB

HTML

93.6 KB

Other

115.3 KB

Green Hosting Verified

Akamai Technologies, Inc.

Provider Match

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

75%Good

Critical / Transactional

HTTPS

WAF

131d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.09.2025

Valid Until

15.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (8)

www.bumbleandbumble.comfr.bumbleandbumble.cam.bumbleandbumble.cam.bumbleandbumble.co.ukm.bumbleandbumble.comm.fr.bumbleandbumble.cawww.bumbleandbumble.cawww.bumbleandbumble.co.uk

SHA-256 Fingerprint

43:C1:AE:21:00:A7:BE:6C:CA:8D:18:42:B0:61:C7:43:92:9E:38:94...

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HTTP Headers

Developer Console

ac-elc

akamai-grn

0.abfe1602.1778115442.4e48933

cache-control

🔵 Public(public)

cache-tag

ALL, bumble, 58394

cneonction

content-encoding

⚡ Brotli(br)

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (3)

mxb-001a2001.gslb.pphosted.com

mxa-001a2001.gslb.pphosted.com

email.bumbleandbumble.com

Domain Information

bumbleandbumble.com

Domain Age

29y 6m

Created

30.10.1996

Expires

29.10.2028

Last Updated

20.03.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

81/100

Mobile Friendly171 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

avenir-heavy + avenir-roman

WCAG Partial

54/100

Readability

/30

22/30

16px · LH --

Hierarchy

/20

10/20

2.56x ratio

WCAG

/25

12/25

1:1 min contrast

Performance

/25

10/25

4 fonts · 7 req

Heading Font

avenir-heavy

Sans41px

Body Font

avenir-roman

Sans16px

Contrast Ratio

1:1

13 issues

Reading Comfort

~43 CPL

Narrow lines

41px

28px

19px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Easy to read: Flesch score 88/100 — accessible to general audiences.

⚠️ Partial contrast: 13 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Strong hierarchy: Headlines are 2.6x larger than body text.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFlesch 88

Color Palette

11 unique colors

21:1 AAA Light

#ffffff

Background· 58.6%

#000000

Text· 6.300000000000001%

#362b2c

Primary· 4.7%

#b5aca4

Secondary· 4.4%

#7a655b

Secondary· 3.7%

#e8dace

Secondary· 2.9%

Business & Marketing Stack

3 Tools Detected

Enterprise

Customer Support

LiveChatMid-Market

Live chat and helpdesk tools

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(17)tags.tiqcdn.com(1)bumbleandbumble.com(1)js.sentry-cdn.com(1)

Website Identity

Bumble and bumble.

Organization

elconline@estee.com

+18665130498

www.bumbleandbumble.com/

29 years old

Location detected: 🇺🇸 United Statesvia phone

MarkMonitor Inc.en-US

Social Profiles

Facebook X (Twitter)Instagram YouTube Pinterest

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Last analyzed: 07 May 2026 at 00:57

Historical Analysis & Change Tracking