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bulletproof.com

https://bulletproof.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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bulletproof.com
Desktop screenshot of bulletproof.com
Mobile screenshot of bulletproof.com
Mobile

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Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.11

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

greg.ns.cloudflare.com.elsa.ns.cloudflare.com.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.7 MB
272 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
PRODUCTIONCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoUpsell & Cross SellInstagram ShoppingTikTok

Progressive Web App

Service WorkerTheme Color

Technology Stack

20 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Microsoft ClaritySegmentFullStory

CSS Frameworks

2
Tailwind CSS
Ant Design

Fonts

2
Google FontsAdobe Fonts (Typekit)

Frameworks

1
Vue.js

Libraries

1
Underscore.js

UI Components

1
Swiper

Other

1
lazysizes

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Reviews

1
Yotpo

Personalization

1
Nosto

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B70/100
21
4
1
Meta Tags15/15
Content3/12
Headings7/8
Technical19/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bulletproof.combulletproof.com

Store Locator | Bulletproof Coffee & Products Near You

Ready to kick your life into high gear? Find Bulletproof products at your favorite store near you. Be strong. Be Bulletproof.

Title Length54 chars

Recommended: 50-60 chars (~328px / 580px)

Description Length125 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (9 words). Search engines need substantial content for ranking.

5 issues found

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Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

178 rules

Sitemap reference found

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F34/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,435
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
61/100
8
Passed
5
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
63/100
C
179 mg
CO₂e / view
1.7 MB
Page Weight
60%
Cleaner Than
New Visitor
204 mg
vs
Returning (cached)
102 mg
Annual (10K/mo)
21.4 kg
Emission Segments
Data Center
9 mg
Network
53 mg
Device
117 mg
Resource Breakdown
JavaScript
1.1 MB
Images
73.3 KB
CSS
76.9 KB
Fonts
276.9 KB
HTML
193.7 KB
Other
14.0 KB
Green Hosting Verified
Google Cloud
GWF Verified
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

0%Critical
Critical / Transactional

HTTPS

WAF

64d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

01.04.2026

Valid Until

30.06.2026

Subject Alternative Names (1)

shop.bulletproof.com

SHA-256 Fingerprint

6A:23:50:44:02:52:CE:67:78:33:65:C8:80:3B:FD:7A:8E:43:EA:D9...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray
9f2851500e186dd5-SJC
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

bulletproof-com.mail.protection.outlook.com

Domain Information

bulletproof.com

Domain Age
31y 1m

Created

15.03.1995

Expires

16.03.2027

Last Updated

12.02.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
52/100
Not Mobile Friendly37 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
4 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Fields

WCAG Partial
60/100
Readability
/30
12/30

11px · LH 1.20

Hierarchy
/20
19/20

4.55x ratio · ✓ H1→H6

WCAG
/25
13/25

3.12:1 min contrast

Performance
/25
16/25

2 fonts · 19 req

Heading Font

Fields

Sans50px

Body Font

Fields

Sans11px

Contrast Ratio

3.12:1

3 issues

Reading Comfort

~49 CPL

Optimal (45–75)
50px
h1
24px
h2
16px
h3
11px
p

❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~49 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 3.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.5x larger than body text.

Buy on MyFontsFluid Type

Color Palette

5 unique colors
Light
#fcfcfc
Background· 44.300000000000004%
#f1ece8
Background· 44.99999999999999%
#ff5100
Primary· 0%
#e2c8b7
Secondary· 6.8%
#b49382
Secondary· 2.2%
#e7dad2
Secondary· 1.6%

Business & Marketing Stack

4 Tools Detected

Advanced

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

3
Google Tag ManagerFree
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

2

Categories

4

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Ad Networks

Google Ad Manager

Sponsored

Scripts & Styles

27 Resources

20
Scripts
7
Styles
18
Async
0
Defer

Top Script Sources

shop.bulletproof.com(4)cdn.shopify.com(3)cdn.cookie.pii.ai(2)connect.nosto.com(2)scripts.clarity.ms(1)

Website Identity

bulletproof.com

31 years old
Location detected: 🇺🇸 United Statesvia ip
MarkMonitor Inc.📧 Microsoft 365en

Sponsored

Last analyzed: 26 Apr 2026 at 20:26

Historical Analysis & Change Tracking