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buildabear.com

https://buildabear.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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buildabear.com
Desktop screenshot of buildabear.com
Mobile screenshot of buildabear.com
Mobile

Sponsored

Hosting Provider

Akamai Technologies, Inc.

IP Address

23.51.72.235

Site Location

🇺🇸 St. Louis, United Statesvia schema_nap

Server Location

🇳🇱 Haarlem, Netherlands

ASN

AS16625

Organization

Akamai Technologies, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

udns2.cscdns.uk.udns1.cscdns.net.

Performance

91

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
142 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
Infrastructure
Hosting
Akamai Technologies, Inc.
CDN
Cloudflare

Technology Stack

8 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Icon Libraries

1
Font Awesome

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

Security

1
reCAPTCHA

Customer Support

1
Zendesk

SEO Analysis

B70/100
22
2
1
Meta Tags15/15
Content3/12
Headings8/8
Technical17/21
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
B
buildabear.combuildabear.com

Build-A-Bear Workshop® | Shop All The Stuff You Love

Let's celebrate all the good stuff inside each & every one of us. All the moments, the memories—the stuff you love. Shop online or find a Workshop near you.

Title Length52 chars

Recommended: 50-60 chars (~314px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (9 words). Search engines need substantial content for ranking.

3 issues found

Upgrade to view details

Local SEO

Local Search Readiness

28/100
Needs Work
7 13 1

Sponsored

AI & LLM Readiness

F28/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
1/25
Citation
6/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:3,008
Token eff.:Poor Structure

Structured Data

1 JSON-LD
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
11
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
41/100
D
232 mg
CO₂e / view
2.2 MB
Page Weight
50%
Cleaner Than
New Visitor
265 mg
vs
Returning (cached)
132 mg
Annual (10K/mo)
27.8 kg
Emission Segments
Data Center
11 mg
Network
68 mg
Device
152 mg
Resource Breakdown
JavaScript
506.9 KB
Images
1.2 MB
CSS
333.8 KB
HTML
202.7 KB
Other
9.2 KB
Green Hosting Verified
Akamai Technologies, Inc.
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

177d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

18.10.2025

Valid Until

20.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (11)

www.buildabear.combuildabear.comwww.buildabear.co.ukproduction.buildabear.co.ukproduction.buildabear.comstaging.buildabear.co.uktest.buildabear.co.uktest.buildabear.com+3 more

SHA-256 Fingerprint

8A:FA:5C:6D:36:47:ED:58:59:CF:8B:D9:86:3C:51:9C:87:42:BD:DB...

Upgrade to view header details

HTTP Headers

Developer Console

cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
cf-cache-status
DYNAMIC
cf-ray
9f249f6e286cd843-OMA
content-encoding
📦 Gzip(gzip)
content-security-policy
frame-ancestors 'self'
content-type
text/html;charset=UTF-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx1.hc2443-74.iphmx.com
mx2.hc2443-74.iphmx.com

Domain Information

buildabear.com

Domain Age
29y 1m

Created

13.03.1997

Expires

14.03.2027

Last Updated

10.03.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly40 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, viewport-fit=cover
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

SofiaProBold + SofiaPro

WCAG Partial
72/100
Readability
/30
20/30

14px · LH 1.50

Hierarchy
/20
20/20

3.43x ratio · ✓ H1→H6

WCAG
/25
12/25

1:1 min contrast

Performance
/25
20/25

2 fonts · 2 req

Heading Font

SofiaProBold

Sans48px

Body Font

SofiaPro

Sans14px

Contrast Ratio

1:1

27 issues

Reading Comfort

~44 CPL

Narrow lines
48px
h1
14px
h2
32px
h3
24px
h4
14px
p
Minor Second
Scale

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 27 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.4x larger than body text.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsFlesch 57

Color Palette

7 unique colors
Light
#ffffff
Background· 59.9%
#0056a3
Primary· 20.799999999999997%
#abced1
Secondary· 6.5%
#6fa0b7
Secondary· 5.2%
#e8dac5
Secondary· 4.3%
#1b3e90
Accent· 1.7%
#29639c
Accent· 1.6%

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

3

Categories

4

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
8
Async
7
Defer

Top Script Sources

local(6)gstatic.com(3)cdn-scripts.signifyd.com(3)consent.cookiebot.com(2)web.global-e.com(1)

Website Identity

Build-A-Bear Workshop

Build-A-Bear Workshop

Corporation

Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including our now iconic Heart Ceremony, Build-A-Bear is now a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics. This year marks Build-A-Bear’s

1 (877) 789-2327
Shop, Explore and Play at Build-A-Bear®
29 years old

415 S. 18th St., St. Louis

63103, St. Louis

United States

Location detected: 🇺🇸 United States, St. Louisvia schema_nap
CSC Corporate Domains, Inc.en

Sponsored

Last analyzed: 26 Apr 2026 at 09:40

Historical Analysis & Change Tracking