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buick.com

https://buick.com· First analyzed 27 Apr 2026· Updated 27 Apr 2026
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buick.com
Desktop screenshot of buick.com
Mobile screenshot of buick.com
Mobile

Sponsored

Hosting Provider

General Motors LLC

IP Address

198.208.74.205

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Troy, United States

ASN

AS30383

Organization

General Motors LLC

CDN

Fastly

Nameservers

nsx3.gm.com.nsx2.gm.com.nsx1.gm.com.nsx4.gm.com.

Performance

84

Core Web Vitals

Weight

First Contentful Paint
1.9 s10%
Speed Index
2.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.8 MB
203 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Adobe Experience Manager
Infrastructure
Hosting
General Motors LLC
CDN
Fastly

Technology Stack

6 Technologies Detected

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Advertising

1
Google Ads

Customer Support

1
Zendesk

SEO Analysis

B78/100
22
7
0
Meta Tags15/15
Content7/12
Headings7/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
B
buick.combuick.com

Explore Compact, Small, Mid-Size SUVs and Crossovers | Buick

View Buick's lineup of SUVs, special offers, vehicle details, and the latest models. Learn more about Buick's innovations, services, and ownership benefits.

Title Length60 chars

Recommended: 50-60 chars (~360px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    423 URLs

    robots.txt

    108 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    12/100
    Poor
    3 14

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    15/25
    Schema Data
    3/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:831
    Token eff.:Optimal

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary26w
    Descriptive Headingsavg 2.5w
    Canonical URL
    Open Graph1/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    86/100
    15
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    11/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    33/100
    E
    356 mg
    CO₂e / view
    2.8 MB
    Page Weight
    30%
    Cleaner Than
    New Visitor
    407 mg
    vs
    Returning (cached)
    204 mg
    Annual (10K/mo)
    42.8 kg
    Emission Segments
    Data Center
    80 mg
    Network
    86 mg
    Device
    191 mg
    Resource Breakdown
    JavaScript
    1.1 MB
    Images
    1.7 MB
    CSS
    76.3 KB
    HTML
    29.1 KB
    Other
    5.2 KB
    Green Hosting Not Verified
    General Motors LLC
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    61%Fair
    Interactive

    HTTPS

    WAF

    150d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    24.09.2025

    Valid Until

    24.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    www.cadillac.comde.cadillac.ches-stage1-www.cadillac.comes-stage2-www.cadillac.comes.cadillac.comes.chevy.comfr.buick.cafr.cadillac.ch+12 more

    SHA-256 Fingerprint

    7E:7E:33:50:83:1B:8E:BE:A8:A7:46:FF:EE:03:40:6E:6F:73:6C:FD...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    221226-nexus-prg2-prod
    0.c40e2017.1777330028.5df217
    cache-control
    🟡 1 Hours(max-age=3600)
    content-disposition
    inline
    content-encoding
    ⚡ Brotli(br)
    content-length
    29502
    content-type
    text/html;charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    buick-com.mail.protection.outlook.com

    Domain Information

    buick.com

    Domain Age
    31y 4m

    Created

    20.12.1994

    Expires

    19.12.2026

    Last Updated

    15.12.2025

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    78/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Arial

    WCAG Partial
    58/100
    Readability
    /30
    20/30

    14px · LH 1.40

    Hierarchy
    /20
    14/20

    4x ratio

    WCAG
    /25
    14/25

    2.58:1 min contrast

    Performance
    /25
    10/25

    System fonts

    Heading Font

    Arial

    Sans56px

    Body Font

    Arial

    Sans14px

    Contrast Ratio

    2.58:1

    5 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    56px
    h1
    20px
    h2
    32px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 2.6:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    Flesch 47

    Color Palette

    5 unique colors
    18.58:1 AAA Dark
    #131313
    Background· 64.5%
    #ffffff
    Background· 15.799999999999999%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    29 Resources

    20
    Scripts
    9
    Styles
    15
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(6)assets.adobedtm.com(5)youtube.com(2)local(2)sd.iperceptions.com(1)

    Website Identity

    Buick

    Buick

    Organization
    www.buick.com
    31 years old
    Location detected: 🇺🇸 United Statesvia ip
    CSC Corporate Domains, Inc.📧 Microsoft 365en-US

    Sponsored

    Last analyzed: 27 Apr 2026 at 22:47

    Historical Analysis & Change Tracking