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bts.com

https://bts.com· First analyzed 19 May 2026· Updated 19 May 2026
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bts.com
Desktop screenshot of bts.com
Mobile screenshot of bts.com
Mobile

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Hosting Provider

webflow.com

IP Address

198.202.211.1

Site Location

🇸🇪 Stockholm, Swedenvia schema_nap

Server Location

🇺🇸 San Francisco, United States

ASN

AS209242

Organization

Webflow, Inc

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns4.dnsmadeeasy.com.ns1.dnsmadeeasy.com.ns2.dnsmadeeasy.com.ns3.dnsmadeeasy.com.+1 more

Performance

74

Core Web Vitals

Weight

First Contentful Paint
5.0 s10%
Speed Index
6.5 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
71 KB
81 requests

Image Optimization

Lazy LoadAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Webflow
CDN
Cloudflare

Technology Stack

9 Technologies Detected

SEO Analysis

B75/100
23
5
1
Meta Tags9/15
Content8/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bts.combts.com

BTS | Strategy made personal

Discover how BTS transforms strategy into results through experiential learning, leadership development, and tailored business solutions

Title Length28 chars

Recommended: 50-60 chars (~172px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (92/94) — critical for accessibility and SEO

Crawlability

Sitemap

Type: standard

1,300 URLs

robots.txt

1 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

24/100
Needs Work
6 15

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AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
3/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:514
Token eff.:Optimal
Sections/1K:23.3
Depth:1/5

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary603w
Descriptive Headingsavg 4.2w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
12
Passed
2
Critical
1
Warnings
Images & Alt Text
18/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
3/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
63/100
A+
9 mg
CO₂e / view
71.1 KB
Page Weight
95%
Cleaner Than
New Visitor
10 mg
vs
Returning (cached)
5 mg
Annual (10K/mo)
1.1 kg
Emission Segments
Data Center
2 mg
Network
2 mg
Device
5 mg
Resource Breakdown
JavaScript
47.0 KB
Images
342 B
HTML
23.7 KB
Green Hosting Not Verified
Webflow
5 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

26%Critical
Interactive

HTTPS

WAF

87d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

16.05.2026

Valid Until

14.08.2026

Subject Alternative Names (1)

bts.com

SHA-256 Fingerprint

06:C3:90:D2:7D:FD:12:9F:AB:29:77:CA:6A:23:23:5A:1C:56:46:55...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
MISS
cf-ray🇫🇷 Paris
9fe172f6befb2155-CDG
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Tue, 19 May 2026 07:39:42 GMT
Good Warning Issue

Email Infrastructure

Mimecast

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

us-smtp-inbound-1.mimecast.com
us-smtp-inbound-2.mimecast.com

Domain Information

bts.com

Domain Age
33y 11m

Created

09.06.1992

Expires

08.06.2030

Last Updated

09.04.2025

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly4 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Mark

WCAG Partial
80/100
Readability
/30
23/30

20px · LH 1.50

Hierarchy
/20
20/20

3.6x ratio · ✓ H1→H6

WCAG
/25
17/25

1:1 min contrast

Performance
/25
20/25

1 font · 3 req

Heading Font

Mark

Sans72px

Body Font

Mark

Sans20px

Contrast Ratio

1:1

4 issues

Reading Comfort

~37 CPL

Narrow lines
72px
h1
48px
h2
32px
h3
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 31/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.6x larger than body text.

Color Palette

8 unique colors
8.59:1 AAA Dark
#4c4c4c
Other· 55.89999999999999%
#ffffff
Text· 14%
#703b52
Primary· 2.2%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

19 Resources

18
Scripts
1
Styles
6
Async
0
Defer

Top Script Sources

cdn.prod.website-files.com(4)googletagmanager.com(3)go.bts.com(2)cdnjs.cloudflare.com(2)snap.licdn.com(1)

Website Identity

BTS

BTS

Organization

A global consultancy known for doing things differently. BTS transforms strategy into results through experiential learning, leadership development, and tailored business solutions.

/
33 years old

Grevgatan 34, Stockholm

114 53, Stockholm

SE

Location detected: 🇸🇪 Sweden, Stockholmvia schema_nap
Network Solutions, LLC📧 Mimecasten

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Last analyzed: 19 May 2026 at 07:40

Historical Analysis & Change Tracking