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brumate.com

https://brumate.com· First analyzed 22 May 2026· Updated 22 May 2026
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brumate.com
Desktop screenshot of brumate.com
Mobile screenshot of brumate.com
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

15.197.167.90

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Netlify

Nameservers

ns-cloud-d4.googledomains.com.ns-cloud-d1.googledomains.com.ns-cloud-d2.googledomains.com.ns-cloud-d3.googledomains.com.

Performance

88

Core Web Vitals

Weight

First Contentful Paint
1.6 s10%
Speed Index
2.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
21.8 MB
141 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
⚡ SSG
Frontend
Framework
Next.js
CMS
Shopify
Infrastructure
Platform
Netlify

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

14 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Advertising

3
Google AdsTikTok PixelSnapchat Pixel

Meta Frameworks

1
Next.js

Other

1
Polyfill.io

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Other

1
VWO

Payments

1
Afterpay

Platforms

1
Netlify

SEO Analysis

C64/100
19
6
2
Meta Tags7/15
Content3/12
Headings7/8
Technical23/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
B
brumate.combrumate.com

BrüMate | Premium Insulated Tumblers, Drinkware, Coolers & Hydratio...

Shop BrüMate's award-winning insulated tumblers, leakproof drinkware, insulated coolers, and hydration packs. Built for your every day and every adventure. M...

Title truncated. Description truncated.
Title Length74 chars

Recommended: 50-60 chars (~450px / 580px)

Description Length214 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (74 chars, ~450px). Will be truncated in search results.
  • • Very thin content (10 words). Search engines need substantial content for ranking.

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

13 rules

Sitemap reference found

Local SEO

Local Search Readiness

12/100
Poor
3 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F35/100
Bot Access
18/25
Machine Read.
7/25
Schema Data
3/25
Citation
7/25

AI Bot Access

13/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,033
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
49/100
F
2.26 g
CO₂e / view
21.8 MB
Page Weight
5%
Cleaner Than
New Visitor
2.58 g
vs
Returning (cached)
1.29 g
Annual (10K/mo)
270.9 kg
Emission Segments
Data Center
111 mg
Network
663 mg
Device
1.48 g
Resource Breakdown
JavaScript
798.7 KB
Images
5.4 MB
CSS
154.3 KB
Fonts
57.0 KB
HTML
96.6 KB
Other
15.4 MB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

36%Critical
Interactive

HTTPS

No WAF

86d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

18.05.2026

Valid Until

16.08.2026

Subject Alternative Names (2)

brumate.comwww.brumate.com

SHA-256 Fingerprint

20:00:19:2C:5D:B3:03:7F:4A:56:9D:DF:05:4C:35:B2:D8:13:A8:E9...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
access-control-allow-origin
https://app.packdigital.com
age
6488
cache-control
🟡 0s(public,max-age=0,must-revalidate)
cache-status
"Netlify Edge"; hit
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt2.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com
alt4.aspmx.l.google.com

+1 more

Domain Information

brumate.com

Domain Age
9y 2m

Created

03.03.2017

Expires

03.03.2027

Last Updated

18.02.2026

Registrar

Tucows Domains Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly575 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Fellix

WCAG AAA
74/100
Readability
/30
20/30

16px · LH 1.25

Hierarchy
/20
14/20

3.94x ratio

WCAG
/25
24/25

14.34:1 min contrast

Performance
/25
16/25

1 font · 7 req

Heading Font

Fellix

Sans63px

Body Font

Fellix

Sans16px

Contrast Ratio

14.34:1

WCAG AAA (≥7:1)

Reading Comfort

~35 CPL

Narrow lines
63px
h1
48px
h2
22px
h3
28px
h4
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 14.3:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.9x larger than body text.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 59

Color Palette

7 unique colors
Dark
#010101
Primary· 6.6%
#fafaf6
Background· 60.79999999999999%
#e6e2d6
Secondary· 5.7%
#c7bf9d
Secondary· 5.4%
#e4fd21
Accent· 4.4%
#8e7b63
Secondary· 2.8%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

A/B Testing & Optimization

1
VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

21 Resources

18
Scripts
3
Styles
1
Async
11
Defer

Top Script Sources

local(8)sdk.loyaltylion.net(2)dev.visualwebsiteoptimizer.com(1)cdn.corso.com(1)js.afterpay.com(1)

Website Identity

BrüMate

BrüMate

Organization
www.brumate.com
9 years old
Location detected: 🇨🇦 Canadavia ip
Tucows Domains Inc.📧 Google Workspaceen-US

Sponsored

Last analyzed: 22 May 2026 at 18:24

Historical Analysis & Change Tracking