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brp.com

https://brp.com· First analyzed 23 Apr 2026· Updated 23 Apr 2026
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brp.com
Desktop screenshot of brp.com
Mobile screenshot of brp.com
Mobile

Sponsored

Hosting Provider

Akamai Technologies, Inc.

IP Address

23.46.67.42

Site Location

🇳🇱 Netherlandsvia ip

Server Location

🇳🇱 Schiphol, Netherlands

ASN

AS16625

Organization

Akamai Technologies, Inc.

CDN

Fastly

Nameservers

ns3-05.azure-dns.org.udns1.cscdns.net.udns2.cscdns.uk.

Performance

84

Core Web Vitals

Weight

First Contentful Paint
1.9 s10%
Speed Index
2.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
7.1 MB
92 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Magento

Technology Stack

10 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Other

2
GSAPv3.6.0Lottie

Analytics

2
Google Analytics
Google Analytics 4

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

SEO Analysis

B76/100
22
6
0
Meta Tags15/15
Content9/12
Headings7/8
Technical22/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
B
brp.combrp.com

BRP Official Website - Bombardier Recreational Products

Discover a global leader in powersports. Explore iconic brands like Sea-Doo, Can-Am, Lynx, & Ski-Doo. Find new ways to get moving on snow, water, or land.

Title Length55 chars

Recommended: 50-60 chars (~334px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    3 URLs

    3 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    0/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User
    data-nosnippet

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:2%
    Words:322
    Token eff.:Optimal
    Sections/1K:34.2
    Depth:2/5

    Structured Data

    Microdata

    Citation Readiness

    Opening Summary67w
    Descriptive Headingsavg 4.9w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    87/100
    14
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    35/100
    F
    731 mg
    CO₂e / view
    7.1 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    836 mg
    vs
    Returning (cached)
    418 mg
    Annual (10K/mo)
    87.8 kg
    Emission Segments
    Data Center
    36 mg
    Network
    215 mg
    Device
    481 mg
    Resource Breakdown
    JavaScript
    1.4 MB
    Images
    532.0 KB
    CSS
    393.3 KB
    Fonts
    981 B
    HTML
    11.9 KB
    Other
    4.8 MB
    Green Hosting Verified
    Akamai Technologies, Inc.
    Provider Match
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    86%Very Good
    Interactive

    HTTPS

    No WAF

    200d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    10.11.2025

    Valid Until

    09.11.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    can-am.brp.combr.brp.comcommercial.brp.comde.brp.comes.brp.comevinrude.comfr.brp.cominstructions.brp.com+12 more

    SHA-256 Fingerprint

    06:57:78:71:DE:10:31:0D:D8:18:33:4D:39:C1:76:E3:BB:7D:B0:58...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 1945s(max-age=1945)
    content-encoding
    ⚡ Brotli(br)
    content-length
    11848
    content-security-policy
    default-src *.licdn.com *.linkedin.com bf11981lkb.bf.dynatra...
    content-type
    text/html;charset=utf-8
    date
    Thu, 23 Apr 2026 03:45:31 GMT
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    smtp.google.com

    Domain Information

    brp.com

    Domain Age
    31y 2m

    Created

    21.02.1995

    Expires

    22.02.2028

    Last Updated

    18.02.2026

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Axeptio

    Cookie Consent Banner
    Axeptio
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Axeptio
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    64/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Trade Gothic Next LT Pro Heavy Condensed Italic + Trade Gothic LT Pro

    WCAG AAA
    73/100
    Readability
    /30
    26/30

    16px · LH 1.50

    Hierarchy
    /20
    17/20

    2.81x ratio

    WCAG
    /25
    23/25

    14.47:1 min contrast

    Performance
    /25
    7/25

    4 fonts · 5 req

    Heading Font

    Trade Gothic Next LT Pro Heavy Condensed Italic

    Sans45px

    Body Font

    Trade Gothic LT Pro

    Sans16px

    Contrast Ratio

    14.47:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~39 CPL

    Narrow lines
    45px
    h1
    54px
    h2
    48px
    h3
    18px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 50/100. Simplify sentences for wider reach.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 14.5:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    GGoogle FontsAAdobe FontsBuy on MyFontsFluid Type (rem)Flesch 50

    Color Palette

    9 unique colors
    14.25:1 AAA Dark
    #282b2d
    Other· 27.799999999999997%
    #ffffff
    Background· 25%
    #f1e9e8
    Primary· 7.7%
    #c4ced4
    Secondary· 6.9%
    #b1babf
    Secondary· 6.4%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    23 Resources

    17
    Scripts
    6
    Styles
    5
    Async
    1
    Defer

    Top Script Sources

    local(8)youtube.com(2)googletagmanager.com(2)cdnjs.cloudflare.com(2)static.axept.io(1)

    Website Identity

    brp.com

    31 years old
    Location detected: 🇳🇱 Netherlandsvia ip
    CSC Corporate Domains, Inc.📧 Google Workspaceen

    Sponsored

    Last analyzed: 23 Apr 2026 at 03:45

    Historical Analysis & Change Tracking