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bromley.gov.uk

https://bromley.gov.uk· First analyzed 04 May 2026· Updated 04 May 2026
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bromley.gov.uk
Desktop screenshot of bromley.gov.uk
Mobile screenshot of bromley.gov.uk
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.33.149.24

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Web Server

Nameservers

ns1.bt.net.ns0.bt.net.ns2.bt.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
796 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1002 KB
39 requests

Image Optimization

Responsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Amazon Web Services (AWS)

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

11 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Segment

Libraries

1
jQueryv3.6.0

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Security

1
reCAPTCHA

SEO Analysis

B71/100
19
6
0
Meta Tags11/15
Content11/12
Headings8/8
Technical17/25
E-E-A-T3/7
Images4/7
Links2/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bromley.gov.ukbromley.gov.uk

Bromley Council website homepage – London Borough of Bromley

Bromley Council Homepage - www.bromley.gov.uk.

Title Length60 chars

Recommended: 50-60 chars (~372px / 580px)

Description Length46 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    5,359 URLs

    robots.txt

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    0/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:4%
    Words:685
    Token eff.:Optimal
    Sections/1K:13.1
    Depth:2/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary490w
    Descriptive Headingsavg 5.9w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    92/100
    16
    Passed
    0
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    65/100
    B
    101 mg
    CO₂e / view
    1001.7 KB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    116 mg
    vs
    Returning (cached)
    58 mg
    Annual (10K/mo)
    12.1 kg
    Emission Segments
    Data Center
    5 mg
    Network
    30 mg
    Device
    67 mg
    Resource Breakdown
    JavaScript
    170.0 KB
    Images
    734.0 KB
    CSS
    83.1 KB
    Fonts
    2.5 KB
    HTML
    12.1 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    41%Poor
    Interactive

    HTTPS

    No WAF

    109d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Amazon

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    23.07.2025

    Valid Until

    21.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.bromley.gov.ukpre.bromley.gov.uk

    SHA-256 Fingerprint

    F0:64:D2:44:5E:8C:81:71:48:7C:97:3C:B2:8E:98:7F:F2:61:56:85...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 0s(max-age=0, must-revalidate, private)
    content-encoding
    📦 Gzip(gzip)
    content-length
    12141
    content-type
    text/html; charset=UTF-8
    date
    Mon, 04 May 2026 19:49:25 GMT
    expires
    Mon, 04 May 2026 19:49:25 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    cust71045-2.in.mailcontrol.com
    cust71045-1.in.mailcontrol.com

    Domain Information

    bromley.gov.uk

    Domain Age
    26y 1m

    Created

    03.04.2000

    Expires

    03.04.2027

    Last Updated

    03.04.2026

    Registrar

    British Telecommunications Public Limited Company

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Civic Cookie Control

    Cookie Consent Banner
    Civic Cookie Control
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Civic Cookie Control
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Roboto

    WCAG Partial
    72/100
    Readability
    /30
    22/30

    16px · LH 1.50

    Hierarchy
    /20
    16/20

    2.25x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    20/25

    1 font · 1 req

    Heading Font

    Roboto

    Sans36px

    Body Font

    Roboto

    Sans16px

    Contrast Ratio

    1:1

    12 issues

    Reading Comfort

    Single Font Family

    left aligned
    36px
    h1
    28px
    h2
    22px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 12/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    GGoogle FontsFlesch 12

    Color Palette

    7 unique colors
    12.46:1 AAA Light
    #eaeaea
    Background· 23.100000000000005%
    #28262a
    Text· 5.1%
    #ffffff
    Primary· 0%
    #00753b
    Primary· 52.099999999999994%
    #765954
    Secondary· 5.5%
    #4f906f
    Secondary· 4.1%
    #922120
    Accent· 3.9%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google AnalyticsFree
    HotjarMid-Market
    Google Tag ManagerFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    2

    Categories

    4

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    21 Resources

    15
    Scripts
    6
    Styles
    5
    Async
    0
    Defer

    Top Script Sources

    local(4)googletagmanager.com(2)connect.facebook.net(1)bromley.gov.uk(1)static.hotjar.com(1)

    Website Identity

    bromley.gov.uk

    26 years old
    Location detected: 🇬🇧 United Kingdomvia tld
    British Telecommunications Public Limited Companyen

    Sponsored

    Last analyzed: 04 May 2026 at 19:49

    Historical Analysis & Change Tracking