britishmotormuseum.co.uk

https://britishmotormuseum.co.uk· First analyzed 12 May 2026· Updated 12 May 2026

Export

Mobile

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Hosting Provider

IONOS (1&1)

ionos.com

IP Address

87.106.35.243

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Worcester, United Kingdom

ASN

AS8560

Organization

Gb Wtr Ionos Cloud Bhx1

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

brenna.ns.cloudflare.com.kyree.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

533 ms10%

Speed Index

693 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

11.7 MB

102 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

HubSpot CMS

Technology Stack

12 Technologies Detected

Analytics

Libraries

UI Components

CSS Frameworks

Icon Libraries

Tag Managers

Marketing

CDN

SEO Analysis

C66/100

Meta Tags9/15

Content11/12

Headings1/8

Technical18/25

E-E-A-T3/7

Images6/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile1/4

Indexability3/3

britishmotormuseum.co.ukbritishmotormuseum.co.uk

British Motor Museum | Home

The World's largest collection of Historic British cars. A motor museum with over 400 classic cars, free tours and interactive family activities.

Title Length27 chars

Recommended: 50-60 chars (~172px / 580px)

Description Length145 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

9 issues found

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Crawlability

Sitemap

Type: standard

593 URLs

robots.txt

6 rules

Local SEO

Local Search Readiness

17/100

Poor

5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D42/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

0/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

data-nosnippet

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:666

Token eff.:Optimal

Sections/1K:6

Structured Data

No Schema

Citation Readiness

Opening Summary39w

Descriptive Headingsavg 1.8w

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

70/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

7/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

33/100

1.21 g

CO₂e / view

11.7 MB

Page Weight

Cleaner Than

New Visitor

1.38 g

Returning (cached)

690 mg

Annual (10K/mo)

144.9 kg

Emission Segments

Data Center

59 mg

Network

355 mg

Device

794 mg

Resource Breakdown

JavaScript

194.0 KB

Images

262.5 KB

CSS

11.2 MB

HTML

16.9 KB

Green Hosting Verified

IONOS SE

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

86%Very Good

Interactive

HTTPS

WAF

74d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

26.04.2026

Valid Until

25.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

a5051819.sni.cloudflaressl.comwww.britishmotormuseum.co.uk

SHA-256 Fingerprint

0A:90:62:1A:8E:59:3D:88:CA:10:63:14:4D:E3:DF:32:58:9F:8B:94...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 5s(s-maxage=36000, max-age=5)

cf-ray🇮🇹 Milan

9fa53b638d200d55-MXP

content-encoding

⚡ Brotli(br)

content-security-policy

default-src 'self' mail.britishmotormuseum.co.uk platform.tw...

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Google Workspace

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt4.aspmx.l.google.com

aspmx.l.google.com

alt1.aspmx.l.google.com

alt3.aspmx.l.google.com

+1 more

Domain Information

britishmotormuseum.co.uk

Domain Age

11y 3m

Created

26.01.2015

Expires

26.01.2031

Last Updated

26.01.2026

Registrar

Namecheap, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

75/100

Mobile Friendly7 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Avenir95BlackBlack-Regular + Helvetica

WCAG Partial

51/100

Readability

/30

26/30

16px · LH 1.50

Hierarchy

/20

7/20

WCAG

/25

13/25

1:1 min contrast

Performance

/25

5/25

3 fonts · 11 req

Heading Font

Avenir95BlackBlack-Regular

Sans

Body Font

Helvetica

Sans16px

Contrast Ratio

1:1

4 issues

Reading Comfort

~62 CPL

Optimal (45–75)

24px

22px

16px

Minor Second

Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~62 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Buy on MyFontsFlesch 51

Color Palette

10 unique colors

18.21:1 AAA Light

#ffffff

Background· 33.99999999999999%

#151519

Text· 6.7%

#17786c

Accent· 9%

#b7a2a5

Secondary· 6.8%

#a70e3b

Accent· 6.5%

#0d4c79

Accent· 5.8%

#8a5054

Secondary· 5.1%

#3c9391

Secondary· 3.4%

Business & Marketing Stack

6 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google AnalyticsFree

HotjarMid-Market

Google Tag ManagerFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

26 Resources

Scripts

Styles

Async

Defer

Top Script Sources

britishmotormuseum.co.uk(4)local(3)connect.facebook.net(2)cdnjs.cloudflare.com(2)script.hotjar.com(2)

Website Identity

britishmotormuseum.co.uk

11 years old

Location detected: 🇬🇧 United Kingdomvia tld

Namecheap, Inc.📧 Google Workspaceen-gb

Social Profiles

Facebook Instagram

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Last analyzed: 12 May 2026 at 00:16

Historical Analysis & Change Tracking