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britishmotormuseum.co.uk

https://britishmotormuseum.co.uk· First analyzed 12 May 2026· Updated 12 May 2026
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britishmotormuseum.co.uk
Desktop screenshot of britishmotormuseum.co.uk
Mobile screenshot of britishmotormuseum.co.uk
Mobile

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Hosting Provider

ionos.com

IP Address

87.106.35.243

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Worcester, United Kingdom

ASN

AS8560

Organization

Gb Wtr Ionos Cloud Bhx1

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

brenna.ns.cloudflare.com.kyree.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
533 ms10%
Speed Index
693 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
11.7 MB
102 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
HubSpot CMS

Technology Stack

12 Technologies Detected

SEO Analysis

C66/100
20
8
1
Meta Tags9/15
Content11/12
Headings1/8
Technical18/25
E-E-A-T3/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile1/4
Indexability3/3
B
britishmotormuseum.co.ukbritishmotormuseum.co.uk

British Motor Museum | Home

The World's largest collection of Historic British cars. A motor museum with over 400 classic cars, free tours and interactive family activities.

Title Length27 chars

Recommended: 50-60 chars (~172px / 580px)

Description Length145 chars

Recommended: 120-160 chars

Issues (1)

  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: standard

593 URLs

robots.txt

6 rules

Local SEO

Local Search Readiness

17/100
Poor
5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D42/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User
data-nosnippet

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:666
Token eff.:Optimal
Sections/1K:6

Structured Data

No Schema

Citation Readiness

Opening Summary39w
Descriptive Headingsavg 1.8w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
70/100
11
Passed
6
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
7/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
33/100
F
1.21 g
CO₂e / view
11.7 MB
Page Weight
5%
Cleaner Than
New Visitor
1.38 g
vs
Returning (cached)
690 mg
Annual (10K/mo)
144.9 kg
Emission Segments
Data Center
59 mg
Network
355 mg
Device
794 mg
Resource Breakdown
JavaScript
194.0 KB
Images
262.5 KB
CSS
11.2 MB
HTML
16.9 KB
Green Hosting Verified
IONOS SE
GWF Verified
5 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

86%Very Good
Interactive

HTTPS

WAF

74d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

26.04.2026

Valid Until

25.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

a5051819.sni.cloudflaressl.comwww.britishmotormuseum.co.uk

SHA-256 Fingerprint

0A:90:62:1A:8E:59:3D:88:CA:10:63:14:4D:E3:DF:32:58:9F:8B:94...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 5s(s-maxage=36000, max-age=5)
cf-ray🇮🇹 Milan
9fa53b638d200d55-MXP
content-encoding
Brotli(br)
content-security-policy
default-src 'self' mail.britishmotormuseum.co.uk platform.tw...
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

alt4.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com
alt3.aspmx.l.google.com

+1 more

Domain Information

britishmotormuseum.co.uk

Domain Age
11y 3m

Created

26.01.2015

Expires

26.01.2031

Last Updated

26.01.2026

Registrar

Namecheap, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly7 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

Avenir95BlackBlack-Regular + Helvetica

WCAG Partial
51/100
Readability
/30
26/30

16px · LH 1.50

Hierarchy
/20
7/20
WCAG
/25
13/25

1:1 min contrast

Performance
/25
5/25

3 fonts · 11 req

Heading Font

Avenir95BlackBlack-Regular

Sans

Body Font

Helvetica

Sans16px

Contrast Ratio

1:1

4 issues

Reading Comfort

~62 CPL

Optimal (45–75)
24px
h3
22px
h4
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~62 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Color Palette

10 unique colors
18.21:1 AAA Light
#ffffff
Background· 33.99999999999999%
#151519
Text· 6.7%
#17786c
Accent· 9%
#b7a2a5
Secondary· 6.8%
#a70e3b
Accent· 6.5%
#0d4c79
Accent· 5.8%
#8a5054
Secondary· 5.1%
#3c9391
Secondary· 3.4%

Business & Marketing Stack

6 Tools Detected

Enterprise

CRM Systems

1

Customer Relationship Management platforms

Behavior Analytics

3

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Privacy & Cookies

1

Cookie consent and privacy compliance tools

4

Categories

6

Total Tools

0

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

26 Resources

20
Scripts
6
Styles
5
Async
1
Defer

Top Script Sources

britishmotormuseum.co.uk(4)local(3)connect.facebook.net(2)cdnjs.cloudflare.com(2)script.hotjar.com(2)

Website Identity

britishmotormuseum.co.uk

11 years old
Location detected: 🇬🇧 United Kingdomvia tld
Namecheap, Inc.📧 Google Workspaceen-gb

Social Profiles

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Last analyzed: 12 May 2026 at 00:16

Historical Analysis & Change Tracking