british-airways.com

https://british-airways.com· First analyzed 11 May 2026· Updated 11 May 2026

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british-airways.com

Mobile

Sponsored

Hosting Provider

Akamai Technologies, Inc.

IP Address

104.126.37.145

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS20940

Organization

Akamai Technologies, Inc.

Server

Apache

CDN

Akamai

WAF

Akamai

Nameservers

a1-20.akam.net.a24-65.akam.net.a3-65.akam.net.a10-66.akam.net.+2 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint

522 ms10%

Speed Index

679 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

170 KB

10 requests

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Akamai Technologies, Inc.

CDN

Akamai

Technology Stack

1 Technologies Detected

Web Servers

Apache

SEO Analysis

F29/100

Meta Tags4/15

Content3/12

Headings0/8

Technical5/21

E-E-A-T0/7

Images1/7

Links4/5

URL5/5

Social0/5

Freshness0/4

Mobile4/4

Indexability3/3

british-airways.combritish-airways.com

Employee Self Service Login

No description available for this page.

Title Length27 chars

Recommended: 50-60 chars (~161px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (5)

• Missing meta description — important for click-through rates in SERPs
• Very thin content (40 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

13 issues found

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Local SEO

Local Search Readiness

0/100

Poor

15 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F22/100

Bot Access

20/25

Machine Read.

1/25

Schema Data

0/25

Citation

1/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:4%

Words:36

Token eff.:Too Short

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

36/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

3/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

3/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

5 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

76/100

A+

17 mg

CO₂e / view

169.5 KB

Page Weight

95%

Cleaner Than

New Visitor

20 mg

Returning (cached)

10 mg

Annual (10K/mo)

2.1 kg

Emission Segments

Data Center

<0.001 g

Network

5 mg

Device

11 mg

Resource Breakdown

JavaScript

162.0 KB

Images

1.9 KB

CSS

2.9 KB

HTML

2.2 KB

Other

600 B

Green Hosting Verified

Akamai Technologies, Inc.

Provider Match

2 recommendations

•Carbon footprint recommendation preview...

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Security Score

0%Critical

Critical / Transactional

HTTPS

WAF

250d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

Valid From

15.12.2025

Valid Until

16.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (5)

auth.baplc.comfedhub.iairgroup.comauth2.baplc.comfed.baplc.comsts.baplc.com

SHA-256 Fingerprint

12:5A:62:F2:96:8E:AF:D6:75:2B:2F:24:53:89:EB:D4:86:56:09:41...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(max-age=0, no-cache, no-store)

connection

keep-alive

content-encoding

📦 Gzip(gzip)

content-length

1910

content-type

text/html;charset=ISO-8859-1

date

Mon, 11 May 2026 02:25:49 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

britishairways-com01i.mail.protection.outlook.com

Domain Information

british-airways.com

Domain Age

30y 8m

Created

01.09.1995

Expires

31.08.2026

Last Updated

27.08.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

29/100

Not Mobile Friendly

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

5 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Verdana

WCAG AAA

69/100

Readability

/30

21/30

16px · LH --

Hierarchy

/20

10/20

WCAG

/25

24/25

7.46:1 min contrast

Performance

/25

14/25

1 font

Heading Font

Verdana

Body Font

Verdana

Sans16px

Contrast Ratio

7.46:1

WCAG AAA (≥7:1)

Reading Comfort

Single Family

left aligned

✅ Excellent readability: 16px body text is ideal for all devices.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.5:1).

✅ Lean font stack: 1 font families keeps load times fast.

⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

Buy on MyFontsFlesch 53

Color Palette

5 unique colors

Light

#ffffff

Background· 97%

#9997bc

Primary· 0.9%

#705687

Secondary· 0.8%

#b6b4c6

Secondary· 0.8%

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Scripts & Styles

3 Resources

Scripts

Styles

Async

Defer

Top Script Sources

Website Identity

british-airways.com

30 years old

Location detected: 🇩🇪 Germanyvia ip

CSC Corporate Domains, Inc.📧 Microsoft 365

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Last analyzed: 11 May 2026 at 02:26

Historical Analysis & Change Tracking