britax.com.au

https://britax.com.au· First analyzed 02 Jun 2026· Updated 02 Jun 2026

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britax.com.au

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.20.43.207

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

CDN

Nameservers

clint.ns.cloudflare.com.dolly.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

688 ms10%

Speed Index

894 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

391 KB

189 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Cloudflare

CDN

Technology Stack

12 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Frameworks

Other

CSS Frameworks

Tag Managers

Email Marketing

Advertising

Other

SEO Analysis

C65/100

Meta Tags9/15

Content3/12

Headings5/8

Technical22/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

britax.com.aubritax.com.au

The #1 Brand in Safety Technology | Child Car Seats | Strollers | B...

Britax is the #1 brand in safety technology leading the way in innovative car seats, baby capsules, strollers and travel systems.

Title truncated.

Title Length98 chars

Recommended: 50-60 chars (~574px / 580px)

Description Length129 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (98 chars, ~574px). Will be truncated in search results.
• Very thin content (0 words). Search engines need substantial content for ranking.

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

22 URLs

robots.txt

21 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100

Poor

4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F32/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

3/25

Citation

2/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:0%

Words:300

Token eff.:Optimal

Structured Data

4 JSON-LD

Organization×1.1

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

65/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

3/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

65/100

A+

40 mg

CO₂e / view

391.3 KB

Page Weight

90%

Cleaner Than

New Visitor

45 mg

Returning (cached)

23 mg

Annual (10K/mo)

4.7 kg

Emission Segments

Data Center

2 mg

Network

12 mg

Device

26 mg

Resource Breakdown

JavaScript

229.8 KB

Images

13.3 KB

HTML

142.7 KB

Other

5.6 KB

Green Hosting Verified

Cloudflare

GWF Verified

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

46%Poor

Interactive

HTTPS

No WAF

164d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.05.2026

Valid Until

13.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.britax.com.au

SHA-256 Fingerprint

90:9F:B5:52:1C:81:83:FC:39:26:FA:44:14:8F:8F:E7:04:60:0A:55...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ch

Sec-CH-UA-Platform

accept-ranges

bytes

access-control-allow-methods

HEAD,GET,POST,PATCH,PUT,OPTIONS

cache-control

🔴 No Cache(no-cache, no-store)

content-encoding

📦 Gzip(gzip)

content-length

145774

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

MX Records (1)

britax-com-au.mail.protection.outlook.com

Domain Information

britax.com.au

Last Updated

31.10.2025

Registrar

Melbourne IT

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

71/100

Mobile Friendly219 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Poppins

WCAG Partial

73/100

Readability

/30

21/30

16px · LH 1.50

Hierarchy

/20

19/20

2.25x ratio · ✓ H1→H6

WCAG

/25

15/25

2.28:1 min contrast

Performance

/25

18/25

System fonts

Heading Font

Poppins

Sans36px

Body Font

Poppins

Sans16px

Contrast Ratio

2.28:1

1 issue

Reading Comfort

~35 CPL

Narrow lines

36px

18px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid Type

Color Palette

9 unique colors

5.37:1 AA Light

#ffffff

Background· 99.6%

#6d6a68

Other· 0%

#fcca81

Primary· 0%

#f8bb60

Accent· 0%

#eea94f

Accent· 0%

#e7d8c2

Secondary· 0%

#d7c2a1

Secondary· 0%

Business & Marketing Stack

10 Tools Detected

Enterprise

Marketing Automation

MailchimpSMB

Email marketing and automation platforms

Customer Support

LiveChatMid-Market

Live chat and helpdesk tools

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Pinterest AdsMid-Market

TikTok PixelMid-Market

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Twitter/X WidgetsFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

21 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(4)analytics.tiktok.com(3)au.static.dynamics365commerce.ms(3)connect.facebook.net(2)my.clickdesk.com(2)

Website Identity

Britax Australia

Organization

Britax is the #1 brand in safety technology leading the way in innovative car seats, baby capsules, strollers and travel systems.

www.britax.com.au/

Location detected: 🇦🇺 Australiavia tld

Melbourne IT📧 Microsoft 365en-AU

Social Profiles

Facebook Instagram LinkedIn YouTube Pinterest

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Last analyzed: 02 Jun 2026 at 03:16

Historical Analysis & Change Tracking