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brita.com

https://brita.com· First analyzed 11 May 2026· Updated 11 May 2026
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brita.com
Desktop screenshot of brita.com
Mobile screenshot of brita.com
Mobile

Sponsored

Hosting Provider

Vercel
vercel.com

IP Address

64.239.109.1

Site Location

🇺🇸 Oakland, United Statesvia schema_nap

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

Nameservers

dns4.p04.nsone.net.dns1.p04.nsone.net.dns2.p04.nsone.net.dns3.p04.nsone.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
613 ms10%
Speed Index
797 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
95 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Contentful
Infrastructure
Platform
Vercel

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

//images.ctfassets.net/bugnyha...//images.ctfassets.net/bugnyha...

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

B77/100
24
4
0
Meta Tags9/15
Content8/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
brita.combrita.com

Home | Brita™

Brita™ water filters & filtration systems deliver cleaner, great-tasting drinking water to power you through one more meeting, one more mile or one more game.

Title Length13 chars

Recommended: 50-60 chars (~79px / 580px)

Description Length158 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    81 URLs

    robots.txt

    9 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    30/100
    Needs Work
    8 12

    Sponsored

    AI & LLM Readiness

    D50/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    3/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:0%
    Words:234
    Token eff.:Too Short
    Sections/1K:12.8
    Depth:2/5

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary15w
    Descriptive Headingsavg 5.7w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    79/100
    12
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    2/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    70/100
    B
    142 mg
    CO₂e / view
    1.4 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    162 mg
    vs
    Returning (cached)
    81 mg
    Annual (10K/mo)
    17.0 kg
    Emission Segments
    Data Center
    7 mg
    Network
    42 mg
    Device
    93 mg
    Resource Breakdown
    JavaScript
    615.3 KB
    Images
    6.2 KB
    CSS
    41.5 KB
    Fonts
    79.6 KB
    HTML
    197.1 KB
    Other
    463.5 KB
    Green Hosting Verified
    Vercel
    Provider Match
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    90%Excellent
    Static / Informational

    HTTPS

    No WAF

    87d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    08.05.2026

    Valid Until

    06.08.2026

    Subject Alternative Names (1)

    www.brita.com

    SHA-256 Fingerprint

    7C:FF:58:DB:1D:1F:FE:60:A1:E9:28:A6:30:14:3D:0B:FE:33:9A:79...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-headers
    Content-Type, Authorization
    access-control-allow-methods
    GET
    access-control-allow-origin
    age
    279498
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    content-disposition
    inline
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    23

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    Domain Information

    brita.com

    Domain Age
    30y 8m

    Created

    24.08.1995

    Expires

    23.08.2027

    Last Updated

    30.09.2025

    Registrar

    SafeNames Ltd.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    72/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    inter

    WCAG AA
    86/100
    Readability
    /30
    27/30

    16px · LH 1.50

    Hierarchy
    /20
    17/20

    2.75x ratio

    WCAG
    /25
    22/25

    4.55:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 2 req

    Heading Font

    inter

    Sans44px

    Body Font

    inter

    Sans16px

    Contrast Ratio

    4.55:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~45 CPL

    Optimal (45–75)
    44px
    h1
    36px
    h2
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

    ✅ Easy to read: Flesch score 77/100 — accessible to general audiences.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.5:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    Buy on MyFontsFluid Type (rem)Flesch 77

    Color Palette

    14 unique colors
    14.5:1 AAA Light
    #ffffff
    Text· 14.5%
    #29292c
    Other· 4.6%
    #6b7280
    Primary· 0%
    #98b8cb
    Secondary· 10.3%
    #796960
    Secondary· 8%
    #b3a598
    Secondary· 7.8%
    #e2dcd4
    Secondary· 6.3%
    #b2ebf8
    Accent· 5.7%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    18
    Async
    0
    Defer

    Top Script Sources

    local(20)

    Website Identity

    Brita™

    Brita™

    Organization

    Brita™ - Premium Water Filtration Solutions for Clean Water

    1-800-242-7482
    www.brita.com
    30 years old

    1221 Broadway, Oakland

    94612, Oakland, CA

    US

    Location detected: 🇺🇸 United States, Oaklandvia schema_nap
    SafeNames Ltd.en-US

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 11 May 2026 at 02:13

    Historical Analysis & Change Tracking