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brianbalfour.com

https://brianbalfour.com· First analyzed 28 May 2026· Updated 28 May 2026
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brianbalfour.com
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Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.21.15.25

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

tate.ns.cloudflare.com.gigi.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
702 ms10%
Speed Index
913 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
333 KB
101 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Squarespace
website_builder

Technology Stack

15 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Segment

Libraries

1
jQueryv1.10.2

Other

1
Chart.js

CSS Frameworks

1
Tailwind CSS

Fonts

1
Adobe Fonts (Typekit)

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
LinkedIn Ads

Popups & Forms

1
OptinMonster

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C69/100
21
8
0
Meta Tags12/15
Content6/12
Headings6/8
Technical22/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
B
brianbalfour.combrianbalfour.com

Brian Balfour | Growth & User Acquisition

Comprehensive content about how to authentically grow your product and company.

Title Length41 chars

Recommended: 50-60 chars (~246px / 580px)

Description Length79 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    145 URLs

    robots.txt

    59 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    21/100
    Needs Work
    4 13 2

    Sponsored

    AI & LLM Readiness

    F37/100
    Bot Access
    13/25
    Machine Read.
    7/25
    Schema Data
    3/25
    Citation
    14/25

    AI Bot Access

    5/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:0%
    Words:114
    Token eff.:Too Short
    Depth:2/5

    Structured Data

    2 JSON-LD
    WebSiteLocalBusiness×1.1(min)

    Citation Readiness

    Opening Summary40w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    80/100
    12
    Passed
    4
    Critical
    0
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    64/100
    A+
    34 mg
    CO₂e / view
    333.4 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    39 mg
    vs
    Returning (cached)
    19 mg
    Annual (10K/mo)
    4.0 kg
    Emission Segments
    Data Center
    2 mg
    Network
    10 mg
    Device
    22 mg
    Resource Breakdown
    JavaScript
    212.6 KB
    Images
    48.9 KB
    CSS
    53.5 KB
    HTML
    18.4 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    51%Poor
    Interactive

    HTTPS

    WAF

    64d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    03.05.2026

    Valid Until

    01.08.2026

    Subject Alternative Names (2)

    *.brianbalfour.combrianbalfour.com

    SHA-256 Fingerprint

    62:A6:24:73:B6:68:29:C4:A9:3C:7D:A7:73:B1:15:6C:D3:75:6C:55...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    8873
    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    a0302701592f8e67-CDG
    content-encoding
    zstd
    content-type
    text/html;charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt3.aspmx.l.google.com
    alt1.aspmx.l.google.com
    alt2.aspmx.l.google.com
    alt4.aspmx.l.google.com

    +1 more

    Domain Information

    brianbalfour.com

    Domain Age
    20y 4m

    Created

    09.01.2006

    Expires

    09.01.2027

    Last Updated

    04.03.2026

    Registrar

    Squarespace Domains II LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Varela Round + Arial

    WCAG Partial
    69/100
    Readability
    /30
    21/30

    14px · LH 1.60

    Hierarchy
    /20
    11/20

    1.57x ratio

    WCAG
    /25
    17/25

    2.85:1 min contrast

    Performance
    /25
    20/25

    System fonts

    Heading Font

    Varela Round

    Sans22px

    Body Font

    Arial

    Sans14px

    Contrast Ratio

    2.85:1

    16 issues

    Reading Comfort

    ~44 CPL

    Narrow lines
    22px
    h1
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 16 elements below WCAG AA threshold (min 2.9:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    AAdobe FontsBuy on MyFontsFlesch 65

    Color Palette

    7 unique colors
    Light
    #ffffff
    Background· 58.3%
    #cb8f5e
    Primary· 5.1%
    #64452a
    Secondary· 3%
    #e4d9cf
    Secondary· 1.7%
    #a38a73
    Secondary· 1.5%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    4

    Categories

    5

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Sovrn

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    14
    Async
    0
    Defer

    Top Script Sources

    cdn.segment.com(6)snap.licdn.com(4)googletagmanager.com(2)js-na1.hs-scripts.com(1)js.hsforms.net(1)

    Website Identity

    Brian Balfour

    LocalBusiness

    <p>Brian Balfour provides in-depth and detailed content about growth, user acquisition , and startups.  Brian is former VP Growth @ HubSpot, EIR @ Trinity Ventures, co-founder and CMO of Boundless, co-founder VP Product Marketing of Viximo (acq by Tapjoy).  </p>

    20 years old
    Location detected: 🇨🇦 Canadavia ip
    Squarespace Domains II LLC📧 Google Workspaceen-US

    Social Profiles

    LinkedIn

    Sponsored

    Last analyzed: 28 May 2026 at 20:54

    Historical Analysis & Change Tracking