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brandhousedirect.com.au

https://brandhousedirect.com.au· First analyzed 09 May 2026· Updated 09 May 2026
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brandhousedirect.com.au
Desktop screenshot of brandhousedirect.com.au
Mobile screenshot of brandhousedirect.com.au
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.15.116

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

patryk.ns.cloudflare.com.betty.ns.cloudflare.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.1 MB
334 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Expanse - Test 47 - Trusted Brands Footer
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoUpsell & Cross SellHotjarFacebook Channel+2 more

Technology Stack

23 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Microsoft Clarity

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Advertising

3
Google AdsPinterest TagCriteo

Customer Support

2
OlarkZendesk

Libraries

1
jQueryv1.4.1

UI Components

1
Slick Carousel

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Other

1
VWO

Reviews

1
Yotpo

Payments

1
Afterpay

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B76/100
23
5
0
Meta Tags14/15
Content10/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
brandhousedirect.com.aubrandhousedirect.com.au

Brand House Direct - The Home of Top Branded Footwear

Brand House Direct is Australia's Leading Footwear Online Retailer. Largest brands, Big Savings, Authentic Products, Great Prices, Secure & Safe Online Shopp...

Description truncated.
Title Length53 chars

Recommended: 50-60 chars (~332px / 580px)

Description Length161 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    166 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    16/100
    Poor
    5 11 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    9/25
    Schema Data
    0/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:3,837
    Token eff.:Poor Structure

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary619w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    71/100
    14
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    63/100
    B
    118 mg
    CO₂e / view
    1.1 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    134 mg
    vs
    Returning (cached)
    67 mg
    Annual (10K/mo)
    14.1 kg
    Emission Segments
    Data Center
    6 mg
    Network
    35 mg
    Device
    77 mg
    Resource Breakdown
    JavaScript
    843.9 KB
    Images
    72.9 KB
    CSS
    124.8 KB
    HTML
    115.1 KB
    Other
    7.6 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    71%Good
    Interactive

    HTTPS

    WAF

    47d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    28.03.2026

    Valid Until

    26.06.2026

    Subject Alternative Names (1)

    www.brandhousedirect.com.au

    SHA-256 Fingerprint

    5B:9E:1D:85:13:FF:C2:52:D5:CD:F9:15:25:CF:54:96:57:91:7D:B3...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9f92ea3f4c30792d-CDG
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-FR
    content-length
    114491
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (5)

    aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt4.aspmx.l.google.com
    alt1.aspmx.l.google.com

    +1 more

    Domain Information

    brandhousedirect.com.au

    Last Updated

    27.04.2026

    Registrar

    Web Address Registration Pty Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    70/100
    Mobile Friendly13 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, maximum-scale=1.0,user-scalable=0
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    proxima-nova

    WCAG Partial
    62/100
    Readability
    /30
    18/30

    22px · LH 1.10

    Hierarchy
    /20
    11/20

    1.07x ratio · ✓ H1→H6

    WCAG
    /25
    13/25

    2.9:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 3 req

    Heading Font

    proxima-nova

    Sans24px

    Body Font

    proxima-nova

    Sans22px

    Contrast Ratio

    2.9:1

    3 issues

    Reading Comfort

    ~40 CPL

    Narrow lines
    24px
    h1
    60px
    h2
    22px
    p

    ✅ Excellent readability: 22px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.10). Increase to 1.4–1.6 for better readability.

    ⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 2.9:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    AAdobe FontsBuy on MyFontsFluid TypeFlesch 50

    Color Palette

    7 unique colors
    Light
    #ffffff
    Background· 28.1%
    #b74141
    Secondary· 28.400000000000002%
    #111111
    Primary· 0%
    #fcf2e3
    Background· 23.400000000000002%
    #eac7ab
    Accent· 8%
    #cc7043
    Accent· 5.5%
    #c9472e
    Accent· 3.6%
    #972d1f
    Accent· 2.8%

    Business & Marketing Stack

    8 Tools Detected

    Enterprise

    Customer Support

    1
    OlarkSMB

    Live chat and helpdesk tools

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    Pinterest AdsMid-Market

    Ad platforms and retargeting pixels

    A/B Testing & Optimization

    1
    VWO (Visual Website Optimizer)Mid-Market

    Experimentation and conversion optimization

    Reviews & Social Proof

    1
    YotpoMid-Market

    Customer reviews and testimonials

    5

    Categories

    8

    Total Tools

    0

    Enterprise

    4

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Ad Networks

    Media.netMediavineIndex Exchange

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    18
    Async
    4
    Defer

    Top Script Sources

    brandhousedirect.com.au(3)googletagmanager.com(2)s.pinimg.com(2)connect.facebook.net(2)ajax.googleapis.com(1)

    Website Identity

    brandhousedirect.com.au

    support@brandhousedirect.com.au
    1300735786
    Location detected: 🇦🇺 Australiavia tld
    Web Address Registration Pty Ltd📧 Google Workspaceen

    Sponsored

    Last analyzed: 09 May 2026 at 18:55

    Historical Analysis & Change Tracking