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brandhk.gov.hk

https://brandhk.gov.hk· First analyzed 21 May 2026· Updated 21 May 2026
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brandhk.gov.hk
Desktop screenshot of brandhk.gov.hk
Mobile screenshot of brandhk.gov.hk
Mobile

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Hosting Provider

Huawei International Pte. Ltd.

IP Address

159.138.142.117

Site Location

🇭🇰 Hong Kongvia tld

Server Location

🇭🇰 Hong Kong, Hong Kong

ASN

AS136907

Server

OpenResty

Nameservers

ns02.scig.gov.hk.ns01.scig.gov.hk.

Performance

82

Core Web Vitals

Weight

First Contentful Paint
2.1 s10%
Speed Index
2.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
9.8 MB
210 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Sitefinity
Infrastructure
Hosting
Huawei International Pte. Ltd.

Technology Stack

13 Technologies Detected

Libraries

3
jQueryv3.6.0
jQuery UI
Moment.js

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

Advertising

2
Google AdsTaboola

UI Components

1
Swiper

Tag Managers

1
Google Tag Manager

Web Servers

1
OpenResty

Frameworks

1
ASP.NET

SEO Analysis

B71/100
20
6
1
Meta Tags14/15
Content9/12
Headings3/8
Technical18/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
brandhk.gov.hkbrandhk.gov.hk

Home | Brand Hong Kong - Asia's World City

What makes Hong Kong a dynamic centre for successful businesses? Location, the rule of law, professional services and a thriving start-up ecosystem.

Title Length42 chars

Recommended: 50-60 chars (~255px / 580px)

Description Length148 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

1 URLs

1 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Local SEO

Local Search Readiness

12/100
Poor
4 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F34/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
0/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:14%
Words:13,625
Token eff.:Excessive

Structured Data

No Schema

Citation Readiness

Opening Summary35w
Descriptive Headingsavg 3w
Canonical URL
Open Graph3/3
Twitter Card2/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
84/100
13
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
16/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
18/100
F
1.24 g
CO₂e / view
9.8 MB
Page Weight
5%
Cleaner Than
New Visitor
1.42 g
vs
Returning (cached)
709 mg
Annual (10K/mo)
148.8 kg
Emission Segments
Data Center
277 mg
Network
298 mg
Device
666 mg
Resource Breakdown
JavaScript
346.3 KB
Images
8.8 MB
CSS
608.3 KB
HTML
64.8 KB
Other
2.1 KB
Green Hosting Not Verified
Huawei International Pte. Ltd.
7 recommendations
  • •Carbon footprint recommendation preview...
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A+

Security Score

95%Excellent
Interactive

HTTPS

No WAF

146d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Hongkong Post

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1

Valid From

30.03.2026

Valid Until

15.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.brandhk.gov.hkbrandhk.gov.hk

SHA-256 Fingerprint

AA:20:13:36:36:CB:C1:B7:5C:86:02:3E:5E:CE:4C:EA:A8:43:26:CC...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

age
1
cache-control
🟡 120s(max-age=120, s-maxage=180, public, must-revalidate)
connection
keep-alive
content-encoding
📦 Gzip(gzip)
content-security-policy
default-src 'self' 'unsafe-inline' 'unsafe-eval' https://* h...
content-type
text/html; charset=utf-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

48

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

Domain Information

brandhk.gov.hk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
65/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Arial

WCAG Partial
76/100
Readability
/30
21/30

18px · LH 1.50

Hierarchy
/20
19/20

2.22x ratio · ✓ H1→H6

WCAG
/25
15/25

3.4:1 min contrast

Performance
/25
21/25

System fonts

Heading Font

Arial

Sans40px

Body Font

Arial

Sans18px

Contrast Ratio

3.4:1

2 issues

Reading Comfort

~37 CPL

Narrow lines
40px
h1
30px
h2
18px
p

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 38/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 3.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

Flesch 38

Color Palette

11 unique colors
5.98:1 AA Light
#ffffff
Background· 31.4%
#626272
Secondary· 7.2%
#712f8c
Secondary· 9.6%
#b1b3c0
Secondary· 8.7%
#080912
Primary· 6.5%
#3c3a4f
Secondary· 5%
#bc213f
Accent· 4%
#8c95a6
Secondary· 3.9%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
TaboolaMid-Market

Ad platforms and retargeting pixels

2

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

29 Resources

20
Scripts
9
Styles
10
Async
4
Defer

Top Script Sources

cdn.taboola.com(5)bhk-asset.azureedge.net(5)googletagmanager.com(4)local(2)s.yimg.com(1)

Website Identity

brandhk.gov.hk

Location detected: 🇭🇰 Hong Kongvia tld
en

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Last analyzed: 21 May 2026 at 09:39

Historical Analysis & Change Tracking