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branch.com

https://branch.com· First analyzed 17 May 2026· Updated 17 May 2026
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branch.com
Desktop screenshot of branch.com
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Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

99.83.186.106

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Seattle, United States

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Vercel

Nameservers

ns-1821.awsdns-35.co.uk.ns-242.awsdns-30.com.ns-590.awsdns-09.net.ns-1034.awsdns-01.org.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
950 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
70 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Prismic
Infrastructure
Platform
Vercel

Progressive Web App

Web ManifestTheme Color

Detected API Sources

https://branch.cdn.prismic.io/...https://branch.cdn.prismic.io/...

Technology Stack

11 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Segment

CSS Frameworks

2
Tailwind CSS
Material UI

Advertising

2
Google AdsLinkedIn Ads

Meta Frameworks

1
Next.js

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

B70/100
19
8
0
Meta Tags14/15
Content9/12
Headings7/8
Technical18/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
B
branch.combranch.com

Branch: Get Home, Auto & Umbrella Insurance in Seconds

Home and auto insurance made easy! See your price and purchase within seconds with just your name and address.

Title Length54 chars

Recommended: 50-60 chars (~330px / 580px)

Description Length110 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    74 URLs

    robots.txt

    6 rules

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    0/25
    Citation
    16/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:884
    Token eff.:Optimal
    Sections/1K:1.1
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary27w
    Descriptive Headingsavg 6.5w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    80/100
    13
    Passed
    4
    Critical
    0
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    11/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    55/100
    D
    226 mg
    CO₂e / view
    2.2 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    258 mg
    vs
    Returning (cached)
    129 mg
    Annual (10K/mo)
    27.1 kg
    Emission Segments
    Data Center
    11 mg
    Network
    66 mg
    Device
    148 mg
    Resource Breakdown
    JavaScript
    2.0 MB
    Images
    173.5 KB
    Fonts
    820 B
    HTML
    60.5 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    66%Fair
    Interactive

    HTTPS

    No WAF

    42d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    31.03.2026

    Valid Until

    29.06.2026

    Subject Alternative Names (1)

    www.ourbranch.com

    SHA-256 Fingerprint

    F6:0B:CE:76:05:3A:40:57:C6:09:BD:66:51:7B:E6:F9:C1:89:FA:C4...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    0
    cache-control
    🔴 No Cache(private, no-cache, no-store, max-age=0, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    default-src 'self' ; script-src 'report-sample' 'self' campa...
    content-type
    text/html; charset=utf-8
    date
    Sun, 17 May 2026 09:14:58 GMT
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (5)

    aspmx.l.google.com
    alt2.aspmx.l.google.com
    alt4.aspmx.l.google.com
    alt3.aspmx.l.google.com

    +1 more

    Domain Information

    branch.com

    Domain Age
    32y 5m

    Created

    07.12.1993

    Expires

    06.12.2031

    Last Updated

    02.10.2022

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly131 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Cabin

    WCAG AA
    80/100
    Readability
    /30
    23/30

    18px · LH 1.33

    Hierarchy
    /20
    15/20

    2.44x ratio

    WCAG
    /25
    22/25

    4.52:1 min contrast

    Performance
    /25
    20/25

    1 font · 1 req

    Heading Font

    Cabin

    Sans44px

    Body Font

    Cabin

    Sans18px

    Contrast Ratio

    4.52:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~33 CPL

    Narrow lines
    44px
    h1
    20px
    h2
    44px
    h3
    18px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.5:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.4x larger than body text.

    ✅ Lean font stack: 1 font families keeps load times fast.

    GGoogle FontsFlesch 62

    Color Palette

    10 unique colors
    4.47:1 AA Large Light
    #ffffff
    Primary· 80.7%
    #74796e
    Other· 1.4%
    #e4d8d1
    Secondary· 3%
    #506e58
    Secondary· 2.6%
    #c0b3aa
    Secondary· 2.4%
    #d2c7c0
    Secondary· 2%
    #0f1a15
    Primary· 1.8%
    #a3401a
    Accent· 1.4%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    2
    Google AdsEnterprise
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    3

    Categories

    5

    Total Tools

    2

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    22 Resources

    20
    Scripts
    2
    Styles
    9
    Async
    11
    Defer

    Top Script Sources

    local(11)cdn.segment.com(3)consent.cookiebot.com(2)googletagmanager.com(2)snap.licdn.com(1)

    Website Identity

    branch.com

    32 years old
    Location detected: 🇺🇸 United Statesvia ip
    GoDaddy.com, LLC📧 Google Workspaceen

    Sponsored

    Last analyzed: 17 May 2026 at 09:15

    Historical Analysis & Change Tracking