bowwowinsurance.com.au

https://bowwowinsurance.com.au· First analyzed 17 May 2026· Updated 17 May 2026

Export

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.21.54.199

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

vicky.ns.cloudflare.com.shaz.ns.cloudflare.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.4 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.3 MB

176 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

BWM arcadev3.1Custom

by the WordPress team

View Theme

Technology Stack

23 Technologies Detected

Analytics

Plugins

Libraries

UI Components

Advertising

TikTok Pixel Microsoft Advertising

Frameworks

CSS Frameworks

Fonts

Tag Managers

Marketing

Other

Reviews

CDN

Security

SEO Analysis

A84/100

Meta Tags12/15

Content11/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

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Title Length70 chars

Recommended: 50-60 chars (~427px / 580px)

Description Length140 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (65/76) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

16 rules

Sitemap reference found

Local SEO

Local Search Readiness

34/100

Needs Work

10 8

Sponsored

AI & LLM Readiness

D58/100

Bot Access

20/25

Machine Read.

9/25

Schema Data

13/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:13%

Words:7,919

Token eff.:Excessive

Depth:1/5

Structured Data

6 JSON-LD

FAQPage×1.5Organization×1.1WebSiteProduct(min)BreadcrumbListSearchAction

Citation Readiness

Opening Summary3236w

Descriptive Headingsavg 7.8w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

50/100

Passed

Critical

Warnings

Images & Alt Text

10/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

2/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

11/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

39/100

241 mg

CO₂e / view

2.3 MB

Page Weight

30%

Cleaner Than

New Visitor

276 mg

Returning (cached)

138 mg

Annual (10K/mo)

28.9 kg

Emission Segments

Data Center

12 mg

Network

71 mg

Device

158 mg

Resource Breakdown

JavaScript

992.7 KB

Images

795.0 KB

CSS

475.2 KB

Fonts

2.1 KB

HTML

44.3 KB

Other

77.5 KB

Green Hosting Verified

Cloudflare

GWF Verified

8 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

WAF

76d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

04.05.2026

Valid Until

02.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

bowwowinsurance.com.au*.bowwowinsurance.com.au

SHA-256 Fingerprint

47:51:47:50:09:57:3B:2E:CD:F9:B8:B4:4D:F0:88:9A:A1:7D:02:2F...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

access-control-allow-origin

alt-svc

h3=":443"; ma=86400

cache-control

🔴 No Cache(no-cache)

cf-cache-status

DYNAMIC

cf-ray

9fd51918985e0c51-BOS

content-encoding

zstd

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

bowwowinsurance-com-au.mail.protection.outlook.com

Domain Information

bowwowinsurance.com.au

Last Updated

28.11.2025

Registrar

Domain Directors Pty Ltd trading as Instra

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

77/100

Mobile Friendly35 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

ArialRoundedMTBold + Arial

WCAG Partial

63/100

Readability

/30

21/30

12px · LH 1.43

Hierarchy

/20

16/20

5.5x ratio · ✓ H1→H6

WCAG

/25

14/25

1:1 min contrast

Performance

/25

12/25

System fonts

Heading Font

ArialRoundedMTBold

Sans66px

Body Font

Arial

Sans12px

Contrast Ratio

1:1

12 issues

Reading Comfort

~45 CPL

Optimal (45–75)

66px

54px

24px

20px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 12 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.5x larger than body text.

GGoogle Fonts Buy on MyFonts

Color Palette

14 unique colors

3.69:1 AA Large Light

#c0bebd

Other· 22%

#5d5b4e

Secondary· 5.5%

#f1f6f8

Primary· 10%

#1ba0da

Primary· 9.4%

#1c2b48

Secondary· 5.9%

#f4e89b

Accent· 5%

#c29b80

Secondary· 4.3%

#99887b

Secondary· 3.6%

Business & Marketing Stack

8 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

TikTok PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

analytics.tiktok.com(3)bat.bing.com(3)gstatic.com(3)connect.facebook.net(2)googletagmanager.com(2)

Website Identity

Bow Wow Meow Pet Insurance

Organization

Cover your pet with Canstar & Product Review #1 pet insurance. Up to 90% back, up to $30k benefit, no sub-limits. Join 200,000+ Aussie pets!

[email protected]

1800 668 502

bowwowinsurance.com.au/

Location detected: 🇦🇺 Australiavia tld

Domain Directors Pty Ltd trading as Instra📧 Microsoft 365en-AU

Social Profiles

Facebook Instagram TikTok

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Last analyzed: 17 May 2026 at 19:41

Historical Analysis & Change Tracking