borntobuy.in

https://borntobuy.in· First analyzed 24 May 2026· Updated 24 May 2026

Export

borntobuy.in

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

65.2.157.227

Site Location

🇮🇳 Indiavia phone

Server Location

🇮🇳 Mumbai, India

ASN

AS16509

Organization

AWS EC2 (ap-south-1)

Server

Nginx

Nameservers

ns2.dns-parking.com.ns1.dns-parking.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

257 ms10%

Speed Index

334 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

559 KB

38 requests

Image Optimization

WebP

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Infrastructure

Hosting

Amazon Web Services (AWS)

Progressive Web App

PWA ReadyWeb ManifestService WorkerTheme Color

Technology Stack

10 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity Sentry

CSS Frameworks

Fonts

Tag Managers

Web Servers

Frameworks

SEO Analysis

D54/100

Meta Tags8/15

Content9/12

Headings0/8

Technical15/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile1/4

Indexability3/3

borntobuy.inborntobuy.in

Buy Born to Buy products online at best prices on https://borntobu...

Born to Buy -offers comfortable and stylish everyday wear for the whole family. From cozy pyjama sets to trendy co-ords and kurtas, we deliver quality cloth...

Title truncated. Description truncated.

Title Length71 chars

Recommended: 50-60 chars (~427px / 580px)

Description Length173 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (71 chars, ~427px). Will be truncated in search results.
• Missing H1 tag — every page should have exactly one H1

10 issues found

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Crawlability

Sitemap

Type: standard

70 URLs

robots.txt

13 rules

Local SEO

Local Search Readiness

13/100

Poor

4 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D44/100

Bot Access

20/25

Machine Read.

14/25

Schema Data

0/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:504

Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary13w

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

56/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

12/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

72/100

57 mg

CO₂e / view

559.1 KB

Page Weight

80%

Cleaner Than

New Visitor

65 mg

Returning (cached)

32 mg

Annual (10K/mo)

6.8 kg

Emission Segments

Data Center

3 mg

Network

17 mg

Device

37 mg

Resource Breakdown

JavaScript

103.3 KB

Images

64.3 KB

Fonts

779 B

HTML

40.2 KB

Other

350.6 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

57d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/1.1

Valid From

21.04.2026

Valid Until

20.07.2026

Subject Alternative Names (2)

borntobuy.inwww.borntobuy.in

SHA-256 Fingerprint

09:00:3D:02:8D:86:C3:97:E1:42:8D:6C:3B:0E:4E:E6:05:94:7E:24...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(no-store, no-cache, must-revalidate, proxy-revalidate, max-a...)

connection

keep-alive

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=utf-8

date

Sun, 24 May 2026 02:58:57 GMT

etag

W/"46ff6-SxmbTpHWY1bTf3EEH0m+374VqeU"

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

Domain Information

borntobuy.in

Domain Age

2y 9m

Created

12.08.2023

Expires

12.08.2026

Last Updated

29.05.2025

Registrar

HOSTINGER operations, UAB

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

64/100

Mobile Friendly118 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1 user-scalable=no

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Poppins

WCAG Partial

65/100

Readability

/30

20/30

14px · LH 1.43

Hierarchy

/20

10/20

WCAG

/25

17/25

3.3:1 min contrast

Performance

/25

18/25

1 font · 1 req

Heading Font

Poppins

Body Font

Poppins

Sans14px

Contrast Ratio

3.3:1

9 issues

Reading Comfort

~51 CPL

Optimal (45–75)

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~51 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 3.3:1).

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle Fonts

Color Palette

12 unique colors

4.5:1 AA Dark

#7c766d

Other· 11.3%

#ffffff

Text· 10.7%

#9fbcd4

Secondary· 36.8%

#e5d9c9

Secondary· 9.7%

#d76d61

Primary· 8.5%

#bec9ca

Secondary· 5.5%

#cba08d

Secondary· 5.2%

#8d4f4d

Secondary· 2.8%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

20 Resources

Scripts

Styles

Async

Defer

Top Script Sources

dl1bocu0zkzhm.cloudfront.net(11)googletagmanager.com(3)scripts.clarity.ms(1)clarity.ms(1)connect.facebook.net(1)

Website Identity

borntobuy.in

borntobuy16@gmail.com

+919316424690

2 years old

Location detected: 🇮🇳 Indiavia phone

HOSTINGER operations, UABen-IN

Social Profiles

Facebook Instagram

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Last analyzed: 24 May 2026 at 02:59

Historical Analysis & Change Tracking