bornfreeusa.org

https://bornfreeusa.org· First analyzed 10 May 2026· Updated 10 May 2026

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bornfreeusa.org

Mobile

Sponsored

Hosting Provider

Rackspace

rackspace.com

IP Address

23.253.124.132

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Dallas, United States

ASN

AS33070

Organization

Rackspace Cloud Servers

Server

Apache

Nameservers

ns2.nameresolve.com.ns1.nameresolve.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.6 s10%

Speed Index

2.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

7.3 MB

151 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv5.8.2

cms

bornfreeCustom

Technology Stack

19 Technologies Detected

Plugins

Contact Form 7

Cf7 Multi Step Easy Fancybox Popup Maker Lightweight Grid Columns

Libraries

Fonts

Google Fonts Adobe Fonts (Typekit)Adobe Fonts

Analytics

UI Components

CSS Frameworks

Tag Managers

Web Servers

SEO Analysis

B77/100

Meta Tags13/15

Content10/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile1/4

Indexability3/3

bornfreeusa.orgbornfreeusa.org

Born Free USA | Animal Advocacy & Wildlife Nonprofit

Born Free USA (united with Animal Protection Institute (API) since 2007) is a national animal advocacy nonprofit 501(c)(3) organization. Our mission is to ad...

Description truncated.

Title Length52 chars

Recommended: 50-60 chars (~310px / 580px)

Description Length224 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (29/30) — critical for accessibility and SEO

10 issues found

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Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D54/100

Bot Access

20/25

Machine Read.

10/25

Schema Data

8/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:4%

Words:700

Token eff.:Optimal

Sections/1K:44.3

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary15w

Descriptive Headingsavg 2.3w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

60/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

7/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

4 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

35/100

751 mg

CO₂e / view

7.3 MB

Page Weight

Cleaner Than

New Visitor

859 mg

Returning (cached)

429 mg

Annual (10K/mo)

90.1 kg

Emission Segments

Data Center

37 mg

Network

221 mg

Device

494 mg

Resource Breakdown

JavaScript

412.1 KB

Images

905.6 KB

CSS

6.0 MB

HTML

18.3 KB

Other

2.7 KB

Green Hosting Verified

Rackspace

Provider Match

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

21%Critical

Interactive

HTTPS

No WAF

46d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/1.1

Valid From

27.03.2026

Valid Until

25.06.2026

Subject Alternative Names (2)

bornfreeusa.orgwww.bornfreeusa.org

SHA-256 Fingerprint

36:1C:A3:EF:9F:6B:49:F9:4B:FE:C8:57:E6:33:27:0D:FF:4F:09:17...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟡 3s(max-age=3, must-revalidate)

connection

Keep-Alive

content-encoding

📦 Gzip(gzip)

content-length

18480

content-type

text/html; charset=UTF-8

date

Sun, 10 May 2026 11:20:20 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

bornfreeusa-org.mail.protection.outlook.com

Domain Information

bornfreeusa.org

Domain Age

23y 11m

Created

30.05.2002

Expires

30.05.2027

Last Updated

10.05.2026

Registrar

Domain.com - Network Solutions, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

75/100

Mobile Friendly7 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

futura-pt

WCAG Partial

57/100

Readability

/30

22/30

16px · LH 1.60

Hierarchy

/20

6/20

WCAG

/25

14/25

1:1 min contrast

Performance

/25

15/25

1 font · 1 req

Heading Font

futura-pt

Sans

Body Font

futura-pt

Sans16px

Contrast Ratio

1:1

29 issues

Reading Comfort

~37 CPL

Narrow lines

60px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 18/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 29 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

AAdobe Fonts Buy on MyFontsFlesch 18

Color Palette

10 unique colors

6.02:1 AA Light

#ffffff

Text· 13.299999999999999%

#696258

Secondary· 6.3%

#171611

Primary· 17%

#2d2720

Secondary· 13.9%

#504130

Secondary· 12.6%

#635240

Secondary· 12.5%

#9e8f76

Secondary· 8.4%

#846347

Secondary· 5.8%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(9)connect.facebook.net(5)bornfreeusa.org(3)insiderdata360online.com(2)google-analytics.com(1)

Website Identity

Born Free USA

Organization

Born Free USA (united with Animal Protection Institute (API) since 2007) is a national animal advocacy nonprofit 501(c)(3) organization. Our mission is to advocate for the protection of animals from cruelty and exploitation.

www.bornfreeusa.org/

23 years old

Location detected: 🇺🇸 United Statesvia ip

Domain.com - Network Solutions, LLC📧 Microsoft 365en-US

Social Profiles

Facebook X (Twitter)Instagram LinkedIn TikTok

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Last analyzed: 10 May 2026 at 11:20

Historical Analysis & Change Tracking