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bornfree.org.uk

https://bornfree.org.uk· First analyzed 30 Apr 2026· Updated 30 Apr 2026
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bornfree.org.uk
Desktop screenshot of bornfree.org.uk
Mobile screenshot of bornfree.org.uk
Mobile

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Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.21

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns14.domaincontrol.com.ns13.domaincontrol.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
795 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.9 MB
62 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv5.9
cms
born-freeCustom

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

16 Technologies Detected

Plugins

6
Page ListGwolle Gb Addon
Fitvids For Wordpress
Download MonitorPixelyoursiteGwolle Gb

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

Libraries

1
jQueryv3.4.1

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

B77/100
23
4
1
Meta Tags9/15
Content11/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images4/7
Links4/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bornfree.org.ukbornfree.org.uk

We Are Born Free - Since 1984 we have worked tirelessly for the con...

International wildlife charity rescuing, conserving & protecting wild animals & their natural habitat for generations to come.

Title truncated.
Title Length172 chars

Recommended: 50-60 chars (~1053px / 580px)

Description Length126 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (172 chars, ~1053px). Will be truncated in search results.

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

1,339 URLs

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100
Needs Work
6 11

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AI & LLM Readiness

D52/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
7/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:5%
Words:887
Token eff.:Optimal
Sections/1K:24.8
Depth:2/5

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary206w
Descriptive Headingsavg 4.9w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
87/100
14
Passed
1
Critical
0
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
42/100
F
406 mg
CO₂e / view
3.9 MB
Page Weight
15%
Cleaner Than
New Visitor
464 mg
vs
Returning (cached)
232 mg
Annual (10K/mo)
48.7 kg
Emission Segments
Data Center
20 mg
Network
119 mg
Device
267 mg
Resource Breakdown
JavaScript
362.7 KB
Images
2.9 MB
CSS
619.1 KB
HTML
20.0 KB
Other
4.3 KB
Green Hosting Verified
WP Engine
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
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B

Security Score

71%Good
Interactive

HTTPS

WAF

34d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

06.03.2026

Valid Until

04.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.bornfree.org.uk

SHA-256 Fingerprint

B8:66:22:A2:1A:E9:7C:39:36:4D:37:21:3B:EA:16:A6:73:1E:69:31...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cache-control
🟡 600s(max-age=600, must-revalidate)
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f4a29154f595249-MXP
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

bornfree-org-uk.mail.protection.outlook.com

Domain Information

bornfree.org.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, shrink-to-fit=no
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

futura-pt-condensed + Helvetica

WCAG AA
69/100
Readability
/30
24/30

16px · LH 1.50

Hierarchy
/20
17/20

✓ H1→H6 order

WCAG
/25
14/25

6.41:1 min contrast

Performance
/25
14/25

System fonts

Heading Font

futura-pt-condensed

Sans0

Body Font

Helvetica

Sans16px

Contrast Ratio

6.41:1

WCAG AA (≥4.5:1)

Reading Comfort

~34 CPL

Narrow lines
16px
h1
50px
h2
21px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.4:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ System fonts: Zero font loading delay — best possible LCP impact.

AAdobe FontsBuy on MyFontsFlesch 59

Color Palette

15 unique colors
3.3:1 AA Large Dark
#6c5d5c
Secondary· 13.100000000000001%
#babeb2
Secondary· 5.1%
#263238
Primary· 0%
#b6a793
Secondary· 10.5%
#f5a800
Primary· 9.5%
#d7d7ca
Secondary· 8%
#694b4a
Secondary· 6.8%
#958479
Secondary· 6%

Business & Marketing Stack

3 Tools Detected

Growing

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
HotjarMid-Market

User behavior and product analytics

1

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

26 Resources

20
Scripts
6
Styles
8
Async
2
Defer

Top Script Sources

bornfree.org.uk(8)googletagmanager.com(4)youtube.com(1)static.hotjar.com(1)google-analytics.com(1)

Website Identity

Born Free

Born Free

Organization

Since 1984 we have worked tirelessly for the conservation of wildlife and endangered animals around the world. Learn how you can make a difference today.

info@bornfree.org.uk
www.bornfree.org.uk/
Location detected: 🇬🇧 United Kingdomvia tld
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Last analyzed: 30 Apr 2026 at 23:00

Historical Analysis & Change Tracking