borders.com

https://borders.com· First analyzed 27 Apr 2026· Updated 27 Apr 2026

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borders.com

Mobile

Sponsored

Hosting Provider

Verizon Communications

IP Address

65.204.48.118

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Hoffman, United States

ASN

AS39960

Organization

Verizon Communications

CDN

Akamai

WAF

Akamai

Nameservers

mail9th1.barnesandnoble.com.ns4.barnesandnoble.com.ns3.barnesandnoble.com.ns2.barnesandnoble.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

474 KB

82 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Adobe Experience Manager

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

5 Technologies Detected

CSS Frameworks

Frameworks

Analytics

Tag Managers

SEO Analysis

C62/100

Meta Tags12/15

Content3/12

Headings7/8

Technical14/21

E-E-A-T3/7

Images2/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile4/4

Indexability3/3

borders.comborders.com

Barnes & Noble Welcomes Borders® Bookstore Customers | Barnes & Noble®

Barnes & Noble® welcomes Borders®, Waldenbooks® and their customers to discover their next great read at Barnes & Noble.

Title Length70 chars

Recommended: 50-60 chars (~433px / 580px)

Description Length120 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (11 words). Search engines need substantial content for ranking.

8 issues found

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Local SEO

Local Search Readiness

8/100

Poor

2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F35/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

0/25

Citation

8/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:2,225

Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

57/100

Passed

Critical

Warnings

Images & Alt Text

5/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

51/100

59 mg

CO₂e / view

473.7 KB

Page Weight

90%

Cleaner Than

New Visitor

67 mg

Returning (cached)

34 mg

Annual (10K/mo)

7.0 kg

Emission Segments

Data Center

13 mg

Network

14 mg

Device

31 mg

Resource Breakdown

JavaScript

407.4 KB

Images

2.2 KB

HTML

20.9 KB

Other

43.1 KB

Green Hosting Not Verified

Verizon Communications

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

25%Critical

Critical / Transactional

HTTPS

WAF

240d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

22.12.2025

Valid Until

23.12.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.barnesandnoble.combarnesandnoble.com

SHA-256 Fingerprint

85:76:F2:E7:13:B6:80:61:FD:33:CD:77:E5:77:BE:87:1A:9D:39:E3...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🔴 No Cache(max-age=0, no-cache, no-store)

content-encoding

📦 Gzip(gzip)

content-length

21117

content-type

text/html;charset=UTF-8

date

Mon, 27 Apr 2026 22:16:15 GMT

expires

Mon, 27 Apr 2026 22:16:15 GMT

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

Domain Information

borders.com

Domain Age

31y 9m

Created

22.07.1994

Expires

21.07.2026

Last Updated

17.07.2025

Registrar

CSC Corporate Domains, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly179 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Georgia + Lato

WCAG Partial

55/100

Readability

/30

17/30

12px · LH 1.50

Hierarchy

/20

12/20

2.67x ratio

WCAG

/25

16/25

2:1 min contrast

Performance

/25

10/25

3 fonts

Heading Font

Georgia

Serif32px

Body Font

Lato

Sans12px

Contrast Ratio

2:1

5 issues

Reading Comfort

Serif Headlines + Sans Body

left aligned

32px

24px

16px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 23/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 2.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Strong hierarchy: Headlines are 2.7x larger than body text.

Buy on MyFontsFlesch 23

Color Palette

11 unique colors

12.2:1 AAA Light

#ffffff

Background· 71.30000000000001%

#303734

Other· 2.4%

#3e5962

Secondary· 5.2%

#6791be

Secondary· 4.6%

#eceff1

Secondary· 3.1%

#bed6d0

Secondary· 2.2%

#b3ab9d

Secondary· 2.1%

#2d604d

Primary· 0.6%

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Reviews & Social Proof

BazaarvoiceEnterprise

Customer reviews and testimonials

Sponsored

Scripts & Styles

24 Resources

Scripts

Styles

Async

Defer

Top Script Sources

js.js-bn.com(9)barnesandnoble.com(3)gstatic.com(1)googletagmanager.com(1)https:(1)

Website Identity

borders.com

31 years old

Location detected: 🇺🇸 United Statesvia ip

CSC Corporate Domains, Inc.en

Sponsored

Last analyzed: 27 Apr 2026 at 22:17

Historical Analysis & Change Tracking