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bobbibrowncosmetics.com

https://bobbibrowncosmetics.com· First analyzed 29 Apr 2026· Updated 29 Apr 2026
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bobbibrowncosmetics.com
Desktop screenshot of bobbibrowncosmetics.com
Mobile screenshot of bobbibrowncosmetics.com
Mobile

Sponsored

Hosting Provider

Akamai Technologies

IP Address

2.16.241.217

Site Location

🇺🇸 United Statesvia phone

Server Location

🇩🇪 Frankfurt am Main, Germany

ASN

AS20940

CDN

Akamai

WAF

Akamai

Nameservers

ns03.elcompanies.com.ns01.elcompanies.com.ns02.elcompanies.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
838 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.8 MB
148 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Drupal

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

12 Technologies Detected

Analytics

3
Google Analytics
SentrySegment

Libraries

2
jQuery
jQuery UI

UI Components

1
Slick Carousel

Other

1
lazysizes

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

Other

1
Optimizely

Payments

1
Afterpay

Customer Support

1
Zendesk

SEO Analysis

C65/100
20
4
2
Meta Tags14/15
Content3/12
Headings3/8
Technical19/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bobbibrowncosmetics.combobbibrowncosmetics.com

25% Off Sitewide + Free Gift* | Bobbi Brown™ Official Site

ENJOY 25% OFF SITEWIDE + A FREE FULL-SIZE GIFT*. Shop skincare and makeup on Bobbi Brown Cosmetics Official Site.

Title Length58 chars

Recommended: 50-60 chars (~356px / 580px)

Description Length113 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (0 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

6 issues found

Upgrade to view details

Local SEO

Local Search Readiness

31/100
Needs Work
8 11

Sponsored

AI & LLM Readiness

F25/100
Bot Access
20/25
Machine Read.
0/25
Schema Data
3/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:7,501
Token eff.:Excessive

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
63/100
7
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
3/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
39/100
E
290 mg
CO₂e / view
2.8 MB
Page Weight
30%
Cleaner Than
New Visitor
331 mg
vs
Returning (cached)
166 mg
Annual (10K/mo)
34.8 kg
Emission Segments
Data Center
14 mg
Network
85 mg
Device
191 mg
Resource Breakdown
JavaScript
1.0 MB
Images
1.0 MB
CSS
174.0 KB
Fonts
138.6 KB
HTML
311.9 KB
Other
170.4 KB
Green Hosting Verified
Akamai Technologies
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

75%Good
Critical / Transactional

HTTPS

WAF

132d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

10.12.2025

Valid Until

08.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.bobbibrowncosmetics.comes.bobbibrowncosmetics.comfr.bobbibrowncosmetics.cam.bobbibrown-me.comm.bobbibrown.atm.bobbibrown.bem.bobbibrown.cam.bobbibrown.ch+12 more

SHA-256 Fingerprint

1D:35:DC:FC:06:FA:74:0B:40:AB:37:82:9F:EE:5C:B2:8F:EA:77:46...

Upgrade to view header details

HTTP Headers

Developer Console

ac-elc
1
akamai-grn
0.4a41d817.1777468485.eb60a11
cache-control
🔵 Public(public)
cache-tag
ALL, bobbibrown, 60014
cneonction
close
content-encoding
⚡ Brotli(br)
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

75

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-001a2001.gslb.pphosted.com
mxb-001a2001.gslb.pphosted.com

Domain Information

bobbibrowncosmetics.com

Domain Age
29y 9m

Created

29.07.1996

Expires

28.07.2026

Last Updated

20.03.2025

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
65/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

BBSans Regular + BBText Regular

WCAG Partial
69/100
Readability
/30
21/30

16px · LH 1.30

Hierarchy
/20
17/20

2.5x ratio · ✓ H1→H6

WCAG
/25
15/25

1:1 min contrast

Performance
/25
16/25

2 fonts · 6 req

Heading Font

BBSans Regular

Sans40px

Body Font

BBText Regular

Sans16px

Contrast Ratio

1:1

1 issue

Reading Comfort

~41 CPL

Narrow lines
40px
h1
50px
h2
16px
p
Major Third
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

✅ Easy to read: Flesch score 72/100 — accessible to general audiences.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

Buy on MyFontsFlesch 72

Color Palette

10 unique colors
Dark
#211f20
Text· 15.5%
#d4cdc4
Secondary· 25.200000000000003%
#c3b7ac
Secondary· 19%
#fefaf4
Primary· 9.1%
#e3dbd3
Secondary· 7.4%
#7e554b
Secondary· 6.1%
#9d8779
Secondary· 5%

Business & Marketing Stack

2 Tools Detected

Advanced

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

2

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
2
Async
13
Defer

Top Script Sources

local(15)youtube.com(2)tags.tiqcdn.com(1)bobbibrowncosmetics.com(1)js.sentry-cdn.com(1)

Website Identity

Bobbi Brown Cosmetics

Bobbi Brown Cosmetics

Organization
elconline@estee.com
+1-(877) 310 9222
www.bobbibrowncosmetics.com/
29 years old
Location detected: 🇺🇸 United Statesvia phone
MarkMonitor Inc.en-US

Sponsored

Last analyzed: 29 Apr 2026 at 13:15

Historical Analysis & Change Tracking