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bobbibrown.co.uk

https://bobbibrown.co.uk· First analyzed 17 May 2026· Updated 17 May 2026
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bobbibrown.co.uk
Desktop screenshot of bobbibrown.co.uk
Mobile screenshot of bobbibrown.co.uk
Mobile

Sponsored

Hosting Provider

Akamai Technologies, Inc.

IP Address

184.51.252.62

Site Location

🇬🇧 United Kingdomvia phone

Server Location

🇸🇪 Bromma, Sweden

ASN

AS20940

Organization

Akamai Technologies, Inc.

CDN

Akamai

WAF

Akamai

Nameservers

ns02.elcompanies.com.ns03.elcompanies.com.ns01.elcompanies.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.4 MB
130 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Drupal

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

12 Technologies Detected

Analytics

3
Google Analytics
SentrySegment

Libraries

2
jQuery
jQuery UI

UI Components

1
Slick Carousel

Other

1
lazysizes

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

Other

1
Optimizely

Payments

1
Afterpay

Customer Support

1
Zendesk

SEO Analysis

C65/100
20
4
2
Meta Tags14/15
Content3/12
Headings3/8
Technical19/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bobbibrown.co.ukbobbibrown.co.uk

Cosmetics & Skincare | Bobbi Brown Cosmetics

Shop Bobbi Brown's best makeup and best skincare products. Book a 1 - 1 appointment, or find your shade with our Virtual Try On Tool.

Title Length44 chars

Recommended: 50-60 chars (~270px / 580px)

Description Length133 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (0 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

6 issues found

Upgrade to view details

Local SEO

Local Search Readiness

34/100
Needs Work
9 10

Sponsored

AI & LLM Readiness

F32/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
3/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:1,926
Token eff.:Optimal

Structured Data

1 JSON-LD
Organization×1.1
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
63/100
7
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
3/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
46/100
D
250 mg
CO₂e / view
2.4 MB
Page Weight
30%
Cleaner Than
New Visitor
286 mg
vs
Returning (cached)
143 mg
Annual (10K/mo)
30.0 kg
Emission Segments
Data Center
12 mg
Network
74 mg
Device
164 mg
Resource Breakdown
JavaScript
824.9 KB
Images
1016.6 KB
CSS
194.0 KB
Fonts
130.2 KB
HTML
199.4 KB
Other
110.0 KB
Green Hosting Verified
Akamai Technologies, Inc.
Provider Match
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

75%Good
Critical / Transactional

HTTPS

WAF

114d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

Valid From

10.12.2025

Valid Until

08.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

www.bobbibrowncosmetics.comes.bobbibrowncosmetics.comfr.bobbibrowncosmetics.cam.bobbibrown-me.comm.bobbibrown.atm.bobbibrown.bem.bobbibrown.cam.bobbibrown.ch+12 more

SHA-256 Fingerprint

1D:35:DC:FC:06:FA:74:0B:40:AB:37:82:9F:EE:5C:B2:8F:EA:77:46...

Upgrade to view header details

HTTP Headers

Developer Console

ac-elc
1
akamai-grn
0.d2292117.1778981696.d7bc726
cache-control
🔵 Public(public)
cache-tag
ALL, bobbibrown, 60013
content-encoding
⚡ Brotli(br)
content-language
en-e-UK
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

50

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

Domain Information

bobbibrown.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
57/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

BBText Regular

WCAG Partial
61/100
Readability
/30
22/30

16px · LH 1.30

Hierarchy
/20
8/20
WCAG
/25
15/25

1:1 min contrast

Performance
/25
16/25

1 font · 5 req

Heading Font

BBText Regular

Sans

Body Font

BBText Regular

Sans16px

Contrast Ratio

1:1

2 issues

Reading Comfort

~45 CPL

Optimal (45–75)
23px
h2
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFontsFlesch 64

Color Palette

8 unique colors
18.29:1 AAA Light
#f4f4f4
Background· 36.30000000000001%
#080707
Text· 7.8%
#d36f74
Primary· 13%
#caa29d
Secondary· 11.4%
#6a4d48
Secondary· 8.1%
#e1d3d3
Secondary· 3.9%
#3a181b
Primary· 2.9%

Business & Marketing Stack

2 Tools Detected

Advanced

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

2

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
1
Async
16
Defer

Top Script Sources

local(18)tags.tiqcdn.com(1)js.sentry-cdn.com(1)

Website Identity

Bobbi Brown - Official Site

Bobbi Brown - Official Site

Organization
elconline@estee.com
+44-0808 281 0232
www.bobbibrown.co.uk/
Location detected: 🇬🇧 United Kingdomvia phone
en-GB

Sponsored

Last analyzed: 17 May 2026 at 01:35

Historical Analysis & Change Tracking