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boba.com

https://boba.com· First analyzed 18 May 2026· Updated 18 May 2026
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boba.com
Desktop screenshot of boba.com
Mobile screenshot of boba.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

tom.ns.cloudflare.com.natasha.ns.cloudflare.com.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.5 MB
273 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Updated copy of Palo Alto with new Collections
Shopify Theme

Detected Apps

KlaviyoJudge.meUpsell & Cross SellFacebook ChannelInstagram Shopping+2 more

Technology Stack

12 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Reviews

1
Judge.me

Payments

1
PayPal

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

C66/100
22
2
3
Meta Tags7/15
Content3/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
boba.comboba.com

Baby Carriers & Baby Wraps | Boba | Ergonomic Baby Wearing ...

Experience true "Freedom Together" with Boba's safe, ergonomic and stylish babywearing products. Our baby wraps, baby carriers and ring slings are ideal for ...

Title truncated. Description truncated.
Title Length79 chars

Recommended: 50-60 chars (~482px / 580px)

Description Length207 chars

Recommended: 120-160 chars

Issues (3)

  • • Title is too long (79 chars, ~482px). Will be truncated in search results.
  • • Very thin content (14 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

5 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

17/100
Poor
5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D49/100
Bot Access
20/25
Machine Read.
15/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,337
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
80/100
13
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
7/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
D
254 mg
CO₂e / view
2.5 MB
Page Weight
30%
Cleaner Than
New Visitor
290 mg
vs
Returning (cached)
145 mg
Annual (10K/mo)
30.5 kg
Emission Segments
Data Center
12 mg
Network
75 mg
Device
167 mg
Resource Breakdown
JavaScript
1.6 MB
Images
485.2 KB
CSS
317.1 KB
Fonts
51.5 KB
HTML
61.5 KB
Other
4.8 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

45%Poor
Critical / Transactional

HTTPS

WAF

41d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

30.03.2026

Valid Until

28.06.2026

Subject Alternative Names (1)

boba.com

SHA-256 Fingerprint

41:13:39:74:C2:FA:3F:AC:03:4D:14:C5:CA:DB:1E:10:F5:ED:57:A1...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fd792a69a34ed3c-SJC
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
62667
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx1-eu1.ppe-hosted.com
mx2-eu1.ppe-hosted.com

Domain Information

boba.com

Domain Age
30 years

Created

23.05.1996

Expires

24.05.2028

Last Updated

16.05.2026

Registrar

Amazon Registrar, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly61 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, height=device-height, initial-scale=1.0, minimum-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Raleway

WCAG AAA
72/100
Readability
/30
20/30

18px · LH 1.25

Hierarchy
/20
11/20

1.02x ratio · ✓ H1→H6

WCAG
/25
25/25

8.1:1 min contrast

Performance
/25
16/25

1 font · 8 req

Heading Font

Raleway

Sans18px

Body Font

Raleway

Sans18px

Contrast Ratio

8.1:1

WCAG AAA (≥7:1)

Reading Comfort

~42 CPL

Narrow lines
18px
h1
40px
h2
22px
h3
18px
p
Augmented Fourth
Scale

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 8.1:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)Flesch 59

Color Palette

11 unique colors
6.68:1 AA Dark
#554f49
Text· 30%
#ebe9ea
Other· 1.9%
#494139
Secondary· 13.9%
#fdfcfb
Primary· 11.3%
#94a6af
Secondary· 10.6%
#231d19
Secondary· 4%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Affiliate & Partnerships

1
ShareASaleMid-Market

Affiliate networks and partner tracking

Reviews & Social Proof

2
BazaarvoiceEnterprise
Judge.meSMB

Customer reviews and testimonials

5

Categories

7

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
16
Async
5
Defer

Top Script Sources

boba.com(6)static.shareasale.com(2)connect.facebook.net(2)admin.revenuehunt.com(1)cdn.shopify.com(1)

Website Identity

Boba Inc.

Boba Inc.

Organization
hi@boba.com
30 years old
Location detected: 🇨🇦 Canadavia ip
Amazon Registrar, Inc.en

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Last analyzed: 18 May 2026 at 02:54

Historical Analysis & Change Tracking