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bmw.ru

https://bmw.ru· First analyzed 10 May 2026· Updated 10 May 2026
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bmw.ru
Desktop screenshot of bmw.ru
Mobile screenshot of bmw.ru
Mobile

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Hosting Provider

Selectel

IP Address

79.98.186.99

Site Location

🇷🇺 Москва, Russiavia schema

Server Location

🇷🇺 Moscow, Russia

ASN

AS50340

Organization

Selectel

Nameservers

ns1.yandexcloud.net.ns2.yandexcloud.net.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
934 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.1 MB
69 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Selectel

Progressive Web App

Service Worker

Technology Stack

2 Technologies Detected

CSS Frameworks

1
Tailwind CSS

Languages

1
PHPv8.2.30

SEO Analysis

B70/100
20
8
1
Meta Tags11/15
Content12/12
Headings3/8
Technical22/25
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile1/4
Indexability3/3
B
bmw.rubmw.ru

BMW – официальный сайт в России

Автомобили BMW – выберите свой BMW на официальном сайте. Информация об акциях, новинках и ценах BMW в России. Узнайте, где купить или запишитесь на тест-драй...

Description truncated.
Title Length31 chars

Recommended: 50-60 chars (~197px / 580px)

Description Length183 chars

Recommended: 120-160 chars

Issues (1)

  • • Missing H1 tag — every page should have exactly one H1

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

41 rules

Sitemap reference found

Local SEO

Local Search Readiness

43/100
Fair
10 11 1

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AI & LLM Readiness

D46/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
4/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User
data-nosnippet

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:670
Token eff.:Optimal
Depth:1/5

Structured Data

9 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary2173w
Descriptive Headingsavg 3.2w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
85/100
14
Passed
1
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
40/100
D
264 mg
CO₂e / view
2.1 MB
Page Weight
50%
Cleaner Than
New Visitor
302 mg
vs
Returning (cached)
151 mg
Annual (10K/mo)
31.7 kg
Emission Segments
Data Center
59 mg
Network
63 mg
Device
142 mg
Resource Breakdown
JavaScript
251.6 KB
Images
1.3 MB
CSS
554.7 KB
HTML
26.7 KB
Green Hosting Not Verified
Selectel
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

45d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

27.03.2026

Valid Until

25.06.2026

Subject Alternative Names (1)

www.bmw.ru

SHA-256 Fingerprint

74:88:A9:9C:13:E6:64:B9:EA:25:58:4F:98:75:5E:2F:30:7D:C3:37...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age
492
alt-svc
h3=":443"; ma=2592000
cache-control
🟡 0s(max-age=0, public, s-maxage=1200)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Sun, 10 May 2026 18:26:22 GMT
Good Warning Issue

Email Infrastructure

Yandex Mail

Score

68

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

mx.yandex.net

Domain Information

bmw.ru

Domain Age
29y 1m

Created

24.03.1997

Expires

31.03.2027

Registrar

RU-CENTER-RU

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
63/100
Mobile Friendly3 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,maximum-scale=1,initial-scale=1,user-scalable=no,viewport-fit=cover
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

BMWTypeNext Pro TT + -apple-system

WCAG Partial
62/100
Readability
/30
19/30

14px · LH 1.50

Hierarchy
/20
8/20
WCAG
/25
15/25

1:1 min contrast

Performance
/25
20/25

System fonts

Heading Font

BMWTypeNext Pro TT

Sans

Body Font

-apple-system

Sans14px

Contrast Ratio

1:1

1 issue

Reading Comfort

~45 CPL

Optimal (45–75)
28px
h2
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFonts

Color Palette

10 unique colors
17.58:1 AAA Light
#ffffff
Background· 21.8%
#191919
Text· 16.3%
#637486
Primary· 5.7%
#0a0807
Secondary· 5.1%
#1c283e
Secondary· 1.5%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

25 Resources

20
Scripts
5
Styles
5
Async
10
Defer

Top Script Sources

fecdn.tradedealer.net(8)local(4)script.tradedealer.ru(3)879cc944-9728-4a06-bfda-7c994def47ea.selcdn.net(3)mc.yandex.ru(1)

Website Identity

Меню аккордеон

AutoDealer
88007007269
29 years old

Москва

Москва, Москва и Московская область

Россия

Location detected: 🇷🇺 Russia, Москваvia schema
RU-CENTER-RU📧 Yandex Mailru

Social Profiles

Telegram

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Last analyzed: 10 May 2026 at 18:34

Historical Analysis & Change Tracking