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bmw.pt

https://bmw.pt· First analyzed 04 Jun 2026· Updated 04 Jun 2026
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bmw.pt
Desktop screenshot of bmw.pt
Mobile screenshot of bmw.pt
Mobile

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Hosting Provider

BMW AG

IP Address

160.46.226.165

Site Location

🇵🇹 Portugalvia tld

Server Location

🇩🇪 Munich, Germany

ASN

AS8590

Organization

BMW AG

CDN

Fastly

Nameservers

dns1.cscdns.net.dns2.cscdns.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
585 ms10%
Speed Index
760 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
58 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

3 Technologies Detected

CSS Frameworks

2
Tailwind CSS
Foundation

Customer Support

1
Zendesk

SEO Analysis

B72/100
19
7
0
Meta Tags15/15
Content9/12
Headings8/8
Technical17/21
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social2/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bmw.ptbmw.pt

Site oficial da BMW Portugal: Veículos premium e inovação

Bem-vindo ao site oficial da BMW Portugal: descubra os modelos premium BMW, ofertas exclusivas, tecnologias inovadoras e serviços de primeira classe.

Title Length57 chars

Recommended: 50-60 chars (~344px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

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    Local SEO

    Local Search Readiness

    5/100
    Poor
    1 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F37/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    0/25
    Citation
    9/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:1,097
    Token eff.:Optimal
    Sections/1K:10
    Depth:1/5

    Structured Data

    1 JSON-LD

    Citation Readiness

    Opening Summary13w
    Descriptive Headingsavg 3.4w
    Canonical URL
    Open Graph1/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
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    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    13
    Passed
    2
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    54/100
    C
    147 mg
    CO₂e / view
    1.2 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    168 mg
    vs
    Returning (cached)
    84 mg
    Annual (10K/mo)
    17.7 kg
    Emission Segments
    Data Center
    33 mg
    Network
    35 mg
    Device
    79 mg
    Resource Breakdown
    JavaScript
    570.9 KB
    Images
    16.7 KB
    CSS
    142.2 KB
    Fonts
    434.3 KB
    HTML
    24.3 KB
    Other
    2.4 KB
    Green Hosting Not Verified
    BMW AG
    5 recommendations
    • •Carbon footprint recommendation preview...
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    B

    Security Score

    71%Good
    Interactive

    HTTPS

    WAF

    66d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    12.05.2026

    Valid Until

    10.08.2026

    Subject Alternative Names (20)

    akamai.prod.bsspfe.aws.bmw.cloudbeta.bmw.combmw-drivingexperience.combmw.albmw.com.gebmw.gebmwbusinesspartnership.co.ukcom.bmw.com+12 more

    SHA-256 Fingerprint

    B0:6B:46:D0:8B:85:10:62:8A:60:3C:46:BB:EE:84:FC:6A:10:AB:28...

    Top Recommendations

    Security recommendation preview

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    Upgrade to view header details

    HTTP Headers

    Developer Console

    baqend-tags
    bmw/marketPT/bmw_pt/pt/index,crx3composite,bmw/marketPT/bmw_...
    cache-control
    🔴 No Cache(max-age=0, no-cache)
    content-encoding
    📦 Gzip(gzip)
    content-length
    24569
    content-type
    text/html;charset=utf-8
    date
    Thu, 04 Jun 2026 12:09:18 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    mx2.hc324-48.eu.iphmx.com
    mx1.hc324-48.eu.iphmx.com

    Domain Information

    bmw.pt

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    69/100
    Mobile Friendly17 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    bmwTypeNextWeb

    WCAG Partial
    62/100
    Readability
    /30
    13/30

    12px · LH 1.50

    Hierarchy
    /20
    15/20

    5x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    18/25

    1 font · 5 req

    Heading Font

    bmwTypeNextWeb

    Sans60px

    Body Font

    bmwTypeNextWeb

    Sans12px

    Contrast Ratio

    1:1

    19 issues

    Reading Comfort

    ~44 CPL

    Narrow lines
    60px
    h1
    60px
    h2
    25px
    h3
    25px
    h4
    12px
    p

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 21/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 19 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 5.0x larger than body text.

    Buy on MyFontsFluid TypeFlesch 21

    Color Palette

    10 unique colors
    17.74:1 AAA Light
    #ffffff
    Background· 21.9%
    #181819
    Text· 5.8%
    #22282f
    Primary· 13%
    #beb4a8
    Secondary· 7.7%
    #080a0c
    Secondary· 6.1%
    #9e8c7a
    Secondary· 5.5%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    16 Resources

    9
    Scripts
    7
    Styles
    3
    Async
    2
    Defer

    Top Script Sources

    local(5)bmw.com(3)bmw.pt(1)

    Website Identity

    bmw.pt

    Location detected: 🇵🇹 Portugalvia tld
    pt-PT

    Sponsored

    Last analyzed: 04 Jun 2026 at 12:10

    Historical Analysis & Change Tracking