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bmw.de

https://bmw.de· First analyzed 23 Apr 2026· Updated 23 Apr 2026
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bmw.de
Desktop screenshot of bmw.de
Mobile screenshot of bmw.de
Mobile

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Hosting Provider

BMW AG

IP Address

160.46.226.165

Site Location

🇩🇪 Germanyvia tld

Server Location

🇩🇪 Munich, Germany

ASN

AS8590

Organization

BMW AG

CDN

Fastly

Nameservers

ns.bmw.de.ns2.m-online.net.ns4.m-online.net.ns3.m-online.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
598 ms10%
Speed Index
777 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
69 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

3 Technologies Detected

CSS Frameworks

2
Tailwind CSS
Foundation

Customer Support

1
Zendesk

SEO Analysis

B75/100
20
5
1
Meta Tags15/15
Content9/12
Headings8/8
Technical19/21
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social2/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bmw.debmw.de

Offizielle BMW DE Website: Premium Fahrzeuge & Innovation

Willkommen auf der offiziellen BMW DE Website: Premium Fahrzeugmodelle, exklusive Angebote, innovative Technologien & erstklassige Services entdecken.

Title Length57 chars

Recommended: 50-60 chars (~350px / 580px)

Description Length150 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (9/15) — critical for accessibility and SEO

6 issues found

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Local SEO

Local Search Readiness

9/100
Poor
2 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F39/100
Bot Access
20/25
Machine Read.
8/25
Schema Data
3/25
Citation
8/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:912
Token eff.:Optimal
Sections/1K:14.3
Depth:1/5

Structured Data

2 JSON-LD
Organization×1.1VideoObject

Citation Readiness

Opening Summary13w
Descriptive Headingsavg 2.8w
Canonical URL
Open Graph1/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
84/100
14
Passed
2
Critical
2
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
52/100
C
148 mg
CO₂e / view
1.2 MB
Page Weight
70%
Cleaner Than
New Visitor
169 mg
vs
Returning (cached)
84 mg
Annual (10K/mo)
17.7 kg
Emission Segments
Data Center
33 mg
Network
35 mg
Device
79 mg
Resource Breakdown
JavaScript
602.1 KB
Images
6.1 KB
CSS
137.9 KB
Fonts
419.5 KB
HTML
25.9 KB
Other
2.9 KB
Green Hosting Not Verified
BMW AG
5 recommendations
  • •Carbon footprint recommendation preview...
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B

Security Score

71%Good
Interactive

HTTPS

WAF

31d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

24.02.2026

Valid Until

25.05.2026

Subject Alternative Names (20)

dealer.bmw.bedealer.bmw.ludealer.bmw.nllegacy.bmw.comqrcode.api.bmwrsu.bmw.destatic.bmw.comstatic2.bmw.com+12 more

SHA-256 Fingerprint

C1:BA:A1:12:1A:E1:2E:B7:F4:6E:2A:F6:C7:D1:93:2B:18:5D:87:63...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

akamai-grn
0.e203d717.1776972005.d9e6df5
baqend-tags
crx3composite,bmw/marketDE/bmw_de/de,nosamplecontent,bmw/mar...
cache-control
🔴 No Cache(max-age=0, no-cache)
content-encoding
📦 Gzip(gzip)
content-length
26203
content-type
text/html;charset=utf-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mx1.hc324-48.eu.iphmx.com
mx2.hc324-48.eu.iphmx.com

Domain Information

bmw.de

Last Updated

21.01.2021

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly33 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

bmwTypeNextWeb

WCAG Partial
62/100
Readability
/30
13/30

12px · LH 1.50

Hierarchy
/20
15/20

5x ratio · ✓ H1→H6

WCAG
/25
16/25

1:1 min contrast

Performance
/25
18/25

1 font · 5 req

Heading Font

bmwTypeNextWeb

Sans60px

Body Font

bmwTypeNextWeb

Sans12px

Contrast Ratio

1:1

17 issues

Reading Comfort

~44 CPL

Narrow lines
60px
h1
80px
h2
25px
h3
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 31/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 17 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.0x larger than body text.

Buy on MyFontsFluid TypeFlesch 31

Color Palette

9 unique colors
19.65:1 AAA Dark
#0c0b0c
Background· 30.900000000000002%
#ffffff
Background· 21.5%
#3c424b
Primary· 13.5%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

16 Resources

9
Scripts
7
Styles
2
Async
2
Defer

Top Script Sources

local(5)bmw.com(3)bmw.de(1)

Website Identity

Die neue BMW 7er Limousine

VideoObject

Ein dynamisches Fahrvideo zeigt das Fahrzeug auf kurvigen Straßen in landschaftlicher Umgebung aus allen Perspektiven, gefahren von einem männlichen Model.

Location detected: 🇩🇪 Germanyvia tld
de-DE

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Last analyzed: 23 Apr 2026 at 19:21

Historical Analysis & Change Tracking

bmw.de Technology Stack - Built With Tailwind CSS, Foundation, Zendesk | StackOptic | StackOptic