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bmw.com.cn

https://bmw.com.cn· First analyzed 07 May 2026· Updated 07 May 2026
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bmw.com.cn
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Mobile

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Hosting Provider

Longtel Networks & Technologies Ltd.

IP Address

122.200.104.123

Site Location

🇨🇳 Chinavia tld

Server Location

🇨🇳 Chaowai, China

ASN

AS4808

Organization

Longtel Networks & Technologies Ltd.

Server

Apache

Nameservers

vip3.alidns.com.vip4.alidns.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
644 ms10%
Speed Index
837 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.7 MB
89 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

5 Technologies Detected

Libraries

2
jQuery UI
Lightbox

Frameworks

1
Angular

CSS Frameworks

1
Tailwind CSS

Web Servers

1
Apache

SEO Analysis

C69/100
18
10
1
Meta Tags7/15
Content10/12
Headings5/8
Technical22/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bmw.com.cnbmw.com.cn

BMW中国官网

体验BMW精彩生活，悦享更多驾驶乐趣。欢迎来到BMW中国官网，在这里您可以浏览BMW全系车型，感受BMW给您带来的创新精神与驾驶体验。由BMW中国给您带来纯粹驾驶乐趣！

Title Length7 chars

Recommended: 50-60 chars (~49px / 580px)

Description Length84 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (170/178) — critical for accessibility and SEO

11 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

614 URLs

robots.txt

3 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100
Poor
5 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
2/25
Citation
13/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:3%
Words:857
Token eff.:Optimal
Depth:1/5

Structured Data

1 JSON-LD
Organization×1.1

Citation Readiness

Opening Summary137w
Descriptive Headingsavg 2.7w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
65/100
9
Passed
4
Critical
1
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
9/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
32/100
F
592 mg
CO₂e / view
4.7 MB
Page Weight
15%
Cleaner Than
New Visitor
676 mg
vs
Returning (cached)
338 mg
Annual (10K/mo)
71.0 kg
Emission Segments
Data Center
132 mg
Network
142 mg
Device
317 mg
Resource Breakdown
JavaScript
503.8 KB
Images
3.7 MB
CSS
378.7 KB
Fonts
74.6 KB
HTML
24.7 KB
Other
620 B
Green Hosting Not Verified
Longtel Networks & Technologies Ltd.
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

76%Good
Interactive

HTTPS

No WAF

67d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

15.04.2026

Valid Until

14.07.2026

Subject Alternative Names (15)

getyour-test.bmw.com.cnint-osmaster3-cn.bmw.com.cnint-osmaster4-cn.bmw.com.cnrsu-download-int.bmw.com.cnrsu-download-prod.bmw.com.cnrsu-download-prod.bmwgroup.comvisualizer-cn-backend-int1.api.bmwvisualizer-cn-backend.api.bmw+7 more

SHA-256 Fingerprint

04:0F:6E:58:78:F0:FE:7B:6E:EB:F9:B5:7D:3F:69:D3:4F:2F:F1:42...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
cache-control
🟡 4 Hours(must-revalidate, max-age=14400)
content-encoding
📦 Gzip(gzip)
content-length
24958
content-security-policy
default-src * 'unsafe-inline' 'unsafe-eval'; script-src * da...
content-type
text/html;charset=utf-8
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

50

SPF
DKIM
DMARC

MX Records (1)

mx.c2.icoremail.net

Domain Information

bmw.com.cn

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
59/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

bmwTypeNextWeb

WCAG Partial
67/100
Readability
/30
26/30

16px · LH 1.50

Hierarchy
/20
13/20

3.75x ratio

WCAG
/25
12/25

3.83:1 min contrast

Performance
/25
16/25

1 font · 8 req

Heading Font

bmwTypeNextWeb

Sans60px

Body Font

bmwTypeNextWeb

Sans16px

Contrast Ratio

3.83:1

10 issues

Reading Comfort

Single Font Family

left aligned
60px
h1
24px
h2
30px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 3.8:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.8x larger than body text.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

Buy on MyFonts

Color Palette

14 unique colors
Light
#a19892
Other· 7.6%
#abc7db
Primary· 21.4%
#3b4252
Secondary· 7.3%
#070810
Secondary· 6.9%
#3c74ab
Secondary· 6.5%
#cedbe4
Secondary· 6.5%
#15203c
Secondary· 6.3%
#3f5678
Secondary· 6%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

29 Resources

20
Scripts
9
Styles
12
Async
0
Defer

Top Script Sources

local(17)stm-cdn.cn.miaozhen.com(1)assets.adobedtm.com(1)bmw.com.cn(1)

Website Identity

BMW

BMW

Organization
www.bmw.com.cn
Location detected: 🇨🇳 Chinavia tld
zh-CN

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Last analyzed: 07 May 2026 at 18:36

Historical Analysis & Change Tracking