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bmw-m.com

https://bmw-m.com· First analyzed 01 May 2026· Updated 01 May 2026
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bmw-m.com
Desktop screenshot of bmw-m.com
Mobile screenshot of bmw-m.com
Mobile

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Hosting Provider

BMW AG

IP Address

160.46.226.165

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Munich, Germany

ASN

AS8590

Organization

BMW AG

Server

Apache

CDN

Akamai

WAF

Akamai

Nameservers

dns2.cscdns.net.dns1.cscdns.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
814 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
22.3 MB
53 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Ghost

Technology Stack

3 Technologies Detected

CSS Frameworks

1
Tailwind CSS

Web Servers

1
Apache

Customer Support

1
Zendesk

SEO Analysis

B73/100
21
7
0
Meta Tags11/15
Content10/12
Headings7/8
Technical18/21
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social3/5
Freshness2/4
Mobile4/4
Indexability3/3
B
bmw-m.combmw-m.com

BMW M: Home of high performance cars

M. The most powerful letter in the world. BMW M has been a key player in the exceptional history of motorsport and stands for high-performance and passion ev...

Description truncated.
Title Length36 chars

Recommended: 50-60 chars (~232px / 580px)

Description Length195 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

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    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D45/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    0/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:552
    Token eff.:Optimal
    Sections/1K:32.6
    Depth:1/5

    Structured Data

    Microdata

    Citation Readiness

    Opening Summary179w
    Descriptive Headingsavg 4.5w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    74/100
    10
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    34/100
    F
    2.82 g
    CO₂e / view
    22.3 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    3.23 g
    vs
    Returning (cached)
    1.61 g
    Annual (10K/mo)
    338.9 kg
    Emission Segments
    Data Center
    631 mg
    Network
    678 mg
    Device
    1.52 g
    Resource Breakdown
    JavaScript
    272.4 KB
    Images
    5.4 MB
    CSS
    42.0 KB
    Fonts
    134.3 KB
    HTML
    20.6 KB
    Other
    16.4 MB
    Green Hosting Not Verified
    BMW AG
    6 recommendations
    • •Carbon footprint recommendation preview...
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    C

    Security Score

    61%Fair
    Interactive

    HTTPS

    WAF

    24d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    24.02.2026

    Valid Until

    25.05.2026

    Subject Alternative Names (20)

    dealer.bmw.bedealer.bmw.ludealer.bmw.nllegacy.bmw.comqrcode.api.bmwrsu.bmw.destatic.bmw.comstatic2.bmw.com+12 more

    SHA-256 Fingerprint

    C1:BA:A1:12:1A:E1:2E:B7:F4:6E:2A:F6:C7:D1:93:2B:18:5D:87:63...

    Top Recommendations

    Security recommendation preview

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    Upgrade to view header details

    HTTP Headers

    Developer Console

    baqend-tags
    awsprod,awsprod_b3,crx3,bmw/marketBMW_M/www_bmw-m_com,nosamp...
    cache-control
    🟡 4 Hours(max-age=14400)
    content-encoding
    📦 Gzip(gzip)
    content-length
    20839
    content-type
    text/html;charset=utf-8
    date
    Fri, 01 May 2026 00:14:02 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    mx2.hc324-48.eu.iphmx.com
    mx1.hc324-48.eu.iphmx.com

    Domain Information

    bmw-m.com

    Domain Age
    26y 1m

    Created

    26.03.2000

    Expires

    26.03.2027

    Last Updated

    22.03.2026

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, minimum-scale=1, maximum-scale=5.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    BMWTypeNextLatin

    WCAG AA
    71/100
    Readability
    /30
    19/30

    16px · LH 1.15

    Hierarchy
    /20
    9/20

    1.25x ratio

    WCAG
    /25
    23/25

    5.22:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 3 req

    Heading Font

    BMWTypeNextLatin

    Sans20px

    Body Font

    BMWTypeNextLatin

    Sans16px

    Contrast Ratio

    5.22:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~35 CPL

    Narrow lines
    20px
    h1
    60px
    h2
    24px
    h3
    16px
    p
    Perfect Fourth
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.15). Increase to 1.4–1.6 for better readability.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.2:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    Buy on MyFontsFluid Type (rem)Flesch 67

    Color Palette

    6 unique colors
    15.13:1 AAA Dark
    #262626
    Text· 65.9%
    #ffffff
    Text· 7.2%
    #8e8e8e
    Primary· 0%
    #606e7c
    Secondary· 6.1%
    #0b0d11
    Secondary· 5.4%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    10 Resources

    7
    Scripts
    3
    Styles
    3
    Async
    1
    Defer

    Top Script Sources

    bmw.com(3)local(2)bmw-m.com(1)s.go-mpulse.net(1)

    Website Identity

    bmw-m.com

    26 years old
    Location detected: 🇩🇪 Germanyvia ip
    CSC Corporate Domains, Inc.en

    Sponsored

    Last analyzed: 01 May 2026 at 00:15

    Historical Analysis & Change Tracking

    bmw-m.com Technology Stack - Built With Tailwind CSS, Apache, Zendesk | StackOptic | StackOptic