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blundstone.com.au

https://blundstone.com.au· First analyzed 22 May 2026· Updated 22 May 2026
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blundstone.com.au
Desktop screenshot of blundstone.com.au
Mobile screenshot of blundstone.com.au
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns111.ultradns.biz.pdns111.ultradns.com.pdns111.ultradns.net.pdns111.ultradns.org.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.6 MB
373 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

19 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar
Microsoft Clarity

Advertising

4
Google AdsLinkedIn AdsTikTok PixelMicrosoft Advertising

Fonts

2
Google FontsAdobe Fonts (Typekit)

Other

1
D3.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Payments

1
PayPal

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B73/100
22
7
0
Meta Tags12/15
Content10/12
Headings8/8
Technical20/21
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social0/5
Freshness2/4
Mobile2/4
Indexability3/3
B
blundstone.com.aublundstone.com.au

Blundstone Australia - Chelsea Boots For Men, Women & Kids, Work Boots

View our Chelsea boots, Lace Ups and Work Boots in leather and suede. Available in various styles & colours for men, women & kids. FREE Shipping and returns.

Title Length70 chars

Recommended: 50-60 chars (~429px / 580px)

Description Length157 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

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    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D40/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    3/25
    Citation
    7/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:1,279
    Token eff.:Optimal
    Sections/1K:2.3
    Depth:1/5

    Structured Data

    Microdata
    Article×1.2microdata

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 2.6w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    79/100
    11
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    5/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    44/100
    F
    480 mg
    CO₂e / view
    4.6 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    549 mg
    vs
    Returning (cached)
    274 mg
    Annual (10K/mo)
    57.6 kg
    Emission Segments
    Data Center
    24 mg
    Network
    141 mg
    Device
    316 mg
    Resource Breakdown
    JavaScript
    1.7 MB
    Images
    1.8 MB
    CSS
    51.1 KB
    Fonts
    748.3 KB
    HTML
    95.8 KB
    Other
    297.2 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    65%Fair
    Critical / Transactional

    HTTPS

    WAF

    87d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    19.05.2026

    Valid Until

    17.08.2026

    Subject Alternative Names (1)

    www.blundstone.com.au

    SHA-256 Fingerprint

    E1:04:52:11:D1:6A:8B:82:48:C0:13:17:1B:5D:72:7C:5C:B2:68:F3...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇦🇹 Vienna
    9ff96c024cd00b0f-VIE
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-AU
    content-length
    97845
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    blundstone-com-au.mail.protection.outlook.com

    Domain Information

    blundstone.com.au

    Last Updated

    19.10.2024

    Registrar

    MarkMonitor Corporate Services Inc

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    74/100
    Mobile Friendly6 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
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    Typography & Readability

    Mona Sans Condensed + DM Sans

    WCAG AAA
    76/100
    Readability
    /30
    22/30

    18px · LH 1.56

    Hierarchy
    /20
    20/20

    4.67x ratio · ✓ H1→H6

    WCAG
    /25
    22/25

    11.32:1 min contrast

    Performance
    /25
    12/25

    3 fonts · 22 req

    Heading Font

    Mona Sans Condensed

    Sans84px

    Body Font

    DM Sans

    Sans18px

    Contrast Ratio

    11.32:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~35 CPL

    Narrow lines
    84px
    h1
    64px
    h2
    18px
    h3
    20px
    h4
    18px
    p

    ✅ Excellent readability: 18px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.56 ratio (ideal range 1.4–1.6).

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 11.3:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.7x larger than body text.

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    Buy on MyFontsFluid TypeFlesch 53

    Color Palette

    11 unique colors
    6.5:1 AA Light
    #b0b4ba
    Other· 16.799999999999997%
    #322d2f
    Text· 6.6%
    #faf9f5
    Primary· 21%
    #08070a
    Secondary· 17.8%
    #6b5a52
    Secondary· 6.8%
    #2b1c19
    Secondary· 6.7%
    #5f3c2f
    Secondary· 6.5%
    #3d4c5a
    Secondary· 6.2%

    Business & Marketing Stack

    10 Tools Detected

    Enterprise

    Marketing Automation

    1
    KlaviyoE-commerce

    Email marketing and automation platforms

    Behavior Analytics

    4
    Google AnalyticsFree
    HotjarMid-Market
    Microsoft ClarityFree
    Google Tag ManagerFree

    User behavior and product analytics

    Advertising

    4
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    TikTok PixelMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    4

    Categories

    10

    Total Tools

    3

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(6)analytics.tiktok.com(3)connect.facebook.net(2)cd8548b8ed88.cdn4.forter.com(2)scripts.clarity.ms(1)

    Website Identity

    blundstone.com.au

    Location detected: 🇦🇺 Australiavia tld
    MarkMonitor Corporate Services Inc📧 Microsoft 365en

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 22 May 2026 at 05:29

    Historical Analysis & Change Tracking