bluffworks.com

https://bluffworks.com· First analyzed 19 May 2026· Updated 19 May 2026

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bluffworks.com

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.hover.com.ns1.hover.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.6 s10%

Speed Index

2.1 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

4.5 MB

337 requests

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Bluffworks 5.1.4 - 05/01 Hero ChangeCustom

Shopify Theme

Detected Apps

KlaviyoOmnisendUpsell & Cross SellFacebook ChannelInstagram Shopping+1 more

Technology Stack

17 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Segment

Email Marketing

Klaviyo Omnisend

Advertising

Pinterest Tag Microsoft Advertising

Libraries

UI Components

Other

CSS Frameworks

Fonts

Adobe Fonts (Typekit)

Customer Support

Other

CDN

Security

SEO Analysis

C69/100

Meta Tags15/15

Content8/12

Headings8/8

Technical16/25

E-E-A-T0/7

Images1/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile3/4

Indexability3/3

bluffworks.combluffworks.com

Travel Clothes for Your Next Adventure | Bluffworks

Bluffworks creates versatile travel clothes designed to go anywhere and still look great. They're the best working, travel or hiking clothes ready for anything.

Title Length51 chars

Recommended: 50-60 chars (~310px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (38/54) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

9/100

Poor

2 14 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D45/100

Bot Access

20/25

Machine Read.

15/25

Schema Data

0/25

Citation

10/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:443

Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary1145w

Descriptive Headingsavg 2.8w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

82/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

14/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

37/100

460 mg

CO₂e / view

4.5 MB

Page Weight

15%

Cleaner Than

New Visitor

526 mg

Returning (cached)

263 mg

Annual (10K/mo)

55.2 kg

Emission Segments

Data Center

23 mg

Network

135 mg

Device

303 mg

Resource Breakdown

JavaScript

1.6 MB

Images

2.3 MB

CSS

259.8 KB

Fonts

80.9 KB

HTML

48.2 KB

Other

162.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

34d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

24.03.2026

Valid Until

22.06.2026

Subject Alternative Names (1)

shop.bluffworks.com

SHA-256 Fingerprint

98:CD:F2:00:F0:0E:BC:49:8E:4D:5B:61:74:40:E0:C8:E1:32:4F:32...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇦🇹 Vienna

9fe14755e842c0d0-VIE

content-encoding

⚡ Brotli(br)

content-language

en-AT

content-length

49006

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt4.aspmx.l.google.com

alt2.aspmx.l.google.com

alt3.aspmx.l.google.com

alt1.aspmx.l.google.com

+1 more

Domain Information

bluffworks.com

Domain Age

13y 4m

Created

07.01.2013

Expires

07.01.2028

Last Updated

03.01.2025

Registrar

Tucows Domains Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

68/100

Mobile Friendly34 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1,maximum-scale=1

3 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

ivypresto-display + brandon-grotesque

WCAG Partial

63/100

Readability

/30

21/30

22px · LH 1.36

Hierarchy

/20

11/20

0.01x ratio · ✓ H1→H6

WCAG

/25

18/25

1:1 min contrast

Performance

/25

13/25

2 fonts · 5 req

Heading Font

ivypresto-display

Sans0px

Body Font

brandon-grotesque

Sans22px

Contrast Ratio

1:1

2 issues

Reading Comfort

~31 CPL

Narrow lines

0px

52px

36px

24px

22px

✅ Excellent readability: 22px body text is ideal for all devices.

⚠️ Tight line spacing (1.36). Increase to 1.4–1.6 for better readability.

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

AAdobe Fonts Buy on MyFontsFluid Type

Color Palette

8 unique colors

Light

#ffffff

Background· 45.8%

#202b3f

Primary· 11.3%

#f45b4f

Primary· 0%

#6fa2e6

Accent· 8.9%

#645052

Secondary· 8.9%

#d1754d

Accent· 7.5%

#6c7b97

Secondary· 7.3%

#c3b7b6

Secondary· 5.9%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

KlaviyoE-commerce

Email marketing and automation platforms

Customer Support

ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Pinterest AdsMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

A/B Testing & Optimization

VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

bat.bing.com(3)shop.bluffworks.com(3)omnisnippet1.com(2)s.pinimg.com(2)connect.facebook.net(2)

Website Identity

bluffworks.com

13 years old

Location detected: 🇨🇦 Canadavia ip

Tucows Domains Inc.📧 Google Workspace

Social Profiles

Facebook X (Twitter)Instagram Pinterest

Sponsored

Last analyzed: 19 May 2026 at 07:10

Historical Analysis & Change Tracking