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bluewater.co.uk

https://bluewater.co.uk· First analyzed 17 May 2026· Updated 17 May 2026
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bluewater.co.uk
Desktop screenshot of bluewater.co.uk
Mobile screenshot of bluewater.co.uk
Mobile

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Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

4.158.63.207

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 City of London, United Kingdom

ASN

AS8075

Organization

Microsoft Azure Cloud (uksouth)

Nameservers

dns2.cscdns.net.dns1.cscdns.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
764 ms10%
Speed Index
993 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
919 KB
68 requests

Image Optimization

Lazy LoadWebP
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
CMS
Umbraco
Infrastructure
Hosting
Microsoft Azure

Progressive Web App

Web ManifestApple Touch Icon

Technology Stack

6 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

SEO Analysis

B73/100
21
4
1
Meta Tags15/15
Content9/12
Headings8/8
Technical17/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bluewater.co.ukbluewater.co.uk

Bluewater Shopping Centre | Shopping in Kent & Dartford

Discover Bluewater, the premier shopping centre in Kent. Explore top brands, dining, and entertainment in Dartford’s leading retail destination.

Title Length55 chars

Recommended: 50-60 chars (~332px / 580px)

Description Length144 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (44/55) — critical for accessibility and SEO

5 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

2 rules

Allows all crawlers

Local SEO

Local Search Readiness

21/100
Needs Work
6 9 2

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AI & LLM Readiness

D51/100
Bot Access
20/25
Machine Read.
16/25
Schema Data
0/25
Citation
15/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:2%
Words:640
Token eff.:Optimal
Sections/1K:31.2
Depth:2/5

Structured Data

No Schema

Citation Readiness

Opening Summary20w
Descriptive Headingsavg 3.8w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
82/100
14
Passed
2
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
66/100
B
93 mg
CO₂e / view
918.8 KB
Page Weight
80%
Cleaner Than
New Visitor
106 mg
vs
Returning (cached)
53 mg
Annual (10K/mo)
11.1 kg
Emission Segments
Data Center
5 mg
Network
27 mg
Device
61 mg
Resource Breakdown
JavaScript
750.1 KB
Images
6.5 KB
CSS
126.4 KB
HTML
32.0 KB
Other
3.8 KB
Green Hosting Verified
Microsoft Azure
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

0%Critical
Critical / Transactional

HTTPS

No WAF

165d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Corporation Service Company

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

14.04.2026

Valid Until

29.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

trinityleeds.comatvictorialondon.combathkingsmead.co.ukbentleybridge.co.ukbluewater.co.ukboldonentertainment.co.ukbraintree-village.combuchanangalleries.co.uk+12 more

SHA-256 Fingerprint

83:60:4D:49:F9:59:F4:76:A5:97:95:43:98:0A:C4:C2:FC:BA:CE:0C...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Sun, 17 May 2026 00:14:18 GMT
request-context
appId=cid-v1:
vary
RSC, Next-Router-State-Tree, Next-Router-Prefetch, Accept-En...
x-middleware-rewrite
/446cfce2-1e0b-466a-8c80-862385517399/bluewater/en
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxa-000c3d01.gslb.pphosted.com
mxb-000c3d01.gslb.pphosted.com

Domain Information

bluewater.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
70/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Landsec Brown

WCAG Partial
66/100
Readability
/30
20/30

16px · LH 1.25

Hierarchy
/20
16/20

2.25x ratio · ✓ H1→H6

WCAG
/25
17/25

1:1 min contrast

Performance
/25
13/25

1 font · 2 req

Heading Font

Landsec Brown

Sans36px

Body Font

Landsec Brown

Sans16px

Contrast Ratio

1:1

11 issues

Reading Comfort

~38 CPL

Narrow lines
36px
h1
36px
h2
36px
h3
16px
p
Minor Second
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.25). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 48/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.2x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 48

Color Palette

13 unique colors
18.99:1 AAA Light
#ffffff
Text· 14.4%
#111011
Text· 10.8%
#124291
Primary· 15.700000000000001%
#1a4eb0
Accent· 13.9%
#b4c498
Secondary· 7.8%
#6a3035
Secondary· 6.9%
#efefba
Accent· 6.6%
#d8e0d0
Secondary· 5.9%

Business & Marketing Stack

5 Tools Detected

Enterprise

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

Social Media

1
Facebook SDKFree

Social widgets and sharing tools

4

Categories

5

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

24 Resources

18
Scripts
6
Styles
14
Async
0
Defer

Top Script Sources

local(11)googletagmanager.com(3)connect.facebook.net(3)cdn.cookielaw.org(1)

Website Identity

bluewater.co.uk

01322 475475
Location detected: 🇬🇧 United Kingdomvia tld
en

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Last analyzed: 17 May 2026 at 00:14

Historical Analysis & Change Tracking