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bluenile.com

https://bluenile.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
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bluenile.com
Desktop screenshot of bluenile.com
Mobile screenshot of bluenile.com
Mobile

Sponsored

Hosting Provider

R2Net Inc

IP Address

38.69.200.163

Site Location

🇺🇸 United Statesvia phone

Server Location

🇺🇸 New York, United States

ASN

AS393515

Organization

R2Net Inc

CDN

Akamai

WAF

Akamai

Nameservers

ns-165.awsdns-20.com.ns-1742.awsdns-25.co.uk.ns-931.awsdns-52.net.ns-1201.awsdns-22.org.

Performance

92

Core Web Vitals

Weight

First Contentful Paint
1.3 s10%
Speed Index
1.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2 MB
290 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
R2Net Inc
CDN
Akamai

Technology Stack

11 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Advertising

3
Google AdsTikTok PixelMicrosoft Advertising

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

SEO Analysis

B76/100
23
6
0
Meta Tags11/15
Content10/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
B
bluenile.combluenile.com

Blue Nile: Diamond Jewelers – Engagement, Wedding Rings & Fine Jewelry

Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping...

Description truncated.
Title Length70 chars

Recommended: 50-60 chars (~423px / 580px)

Description Length175 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    1,138 URLs

    robots.txt

    248 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    25/100
    Needs Work
    7 11

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    6/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:1,111
    Token eff.:Optimal
    Sections/1K:4.5
    Depth:1/5

    Structured Data

    2 JSON-LD
    Organization×1.1WebSite
    sameAs entity links

    Citation Readiness

    Opening Summary11w
    Descriptive Headingsavg 3w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    81/100
    13
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    5/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    38/100
    D
    250 mg
    CO₂e / view
    2.0 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    286 mg
    vs
    Returning (cached)
    143 mg
    Annual (10K/mo)
    30.0 kg
    Emission Segments
    Data Center
    56 mg
    Network
    60 mg
    Device
    134 mg
    Resource Breakdown
    JavaScript
    1.4 MB
    Images
    642 B
    HTML
    79.4 KB
    Other
    542.6 KB
    Green Hosting Not Verified
    R2Net Inc
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    66%Fair
    Interactive

    HTTPS

    WAF

    145d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    17.08.2025

    Valid Until

    17.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.bluenile.combluenile.com

    SHA-256 Fingerprint

    C8:09:70:9F:D3:B5:81:CA:38:C0:7B:6A:22:70:67:A2:46:74:BB:B8...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-origin
    *
    appid
    bluenile
    cache-control
    🔴 No Cache(private, no-cache, no-store, must-revalidate, proxy-revalida...)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Sat, 25 Apr 2026 17:56:22 GMT
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (2)

    us-smtp-inbound-1.mimecast.com
    us-smtp-inbound-2.mimecast.com

    Domain Information

    bluenile.com

    Domain Age
    29y 1m

    Created

    26.03.1997

    Expires

    22.11.2029

    Last Updated

    28.12.2023

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    70/100
    Mobile Friendly776 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Lora + Gantari

    WCAG AAA
    74/100
    Readability
    /30
    22/30

    14px · LH 1.43

    Hierarchy
    /20
    17/20

    3.14x ratio · ✓ H1→H6

    WCAG
    /25
    23/25

    9.32:1 min contrast

    Performance
    /25
    12/25

    3 fonts · 10 req

    Heading Font

    Lora

    Serif44px

    Body Font

    Gantari

    Sans14px

    Contrast Ratio

    9.32:1

    WCAG AAA (≥7:1)

    Reading Comfort

    Serif Headlines + Sans Body

    left aligned
    44px
    h1
    24px
    h2
    24px
    h3
    14px
    p

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 41/100. Simplify sentences for wider reach.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.3:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.1x larger than body text.

    Buy on MyFontsFlesch 41

    Color Palette

    11 unique colors
    5.83:1 AA Light
    #ffffff
    Background· 19.5%
    #5b676c
    Secondary· 7%
    #002443
    Primary· 17.3%
    #3e515e
    Secondary· 14%
    #d0c5ab
    Secondary· 7.7%
    #8b9fa0
    Secondary· 5.6%
    #a8a595
    Secondary· 4.7%
    #1c3e5a
    Accent· 4.5%

    Business & Marketing Stack

    11 Tools Detected

    Enterprise

    Behavior Analytics

    4
    Google Tag ManagerFree
    Microsoft ClarityFree
    Quantum MetricEnterprise
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    4
    Facebook PixelMid-Market
    Pinterest AdsMid-Market
    TikTok PixelMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    Affiliate & Partnerships

    1
    ImpactEnterprise

    Affiliate networks and partner tracking

    5

    Categories

    11

    Total Tools

    4

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    19
    Async
    0
    Defer

    Top Script Sources

    local(4)connect.facebook.net(2)bluenile.com(2)googletagmanager.com(2)1c5be21f9f0f.cdn4.forter.com(1)

    Website Identity

    Blue Nile

    Blue Nile

    Organization

    Blue Nile is the world’s leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.

    service@bluenile.com
    +1 724-204-1868
    www.bluenile.com
    29 years old
    Location detected: 🇺🇸 United Statesvia phone
    CSC Corporate Domains, Inc.📧 Mimecasten

    Sponsored

    Last analyzed: 25 Apr 2026 at 17:56

    Historical Analysis & Change Tracking