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bluemercury.com

https://bluemercury.com· First analyzed 01 May 2026· Updated 01 May 2026
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bluemercury.com
Desktop screenshot of bluemercury.com
Mobile screenshot of bluemercury.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns21.worldnic.com.ns22.worldnic.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
526 ms10%
Speed Index
684 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.4 MB
251 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Theme 4/30Custom
Shopify Theme

Detected Apps

GorgiasInstagram ShoppingPinterestTikTok

Technology Stack

9 Technologies Detected

Libraries

2
jQueryv1.12.4
Animate.css

Customer Support

2
GorgiasZendesk

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Personalization

1
Nosto

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B76/100
23
5
1
Meta Tags15/15
Content8/12
Headings6/8
Technical22/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bluemercury.combluemercury.com

Bluemercury | Skincare, Makeup, Hair Care, Fragrance & More

Bluemercury sells the best in skincare, makeup, hair care, fragrance, bath and body, and more. Buy online or visit your local store today!

Title Length59 chars

Recommended: 50-60 chars (~358px / 580px)

Description Length138 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (347/388) — critical for accessibility and SEO

6 issues found

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Crawlability

Sitemap

Type: index

10 URLs

10 sub-sitemaps

robots.txt

169 rules

Sitemap reference found

Local SEO

Local Search Readiness

14/100
Poor
4 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
9/25
Schema Data
4/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,919
Token eff.:Optimal

Structured Data

2 JSON-LD
WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary727w
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
79/100
11
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
D
250 mg
CO₂e / view
2.4 MB
Page Weight
30%
Cleaner Than
New Visitor
286 mg
vs
Returning (cached)
143 mg
Annual (10K/mo)
30.0 kg
Emission Segments
Data Center
12 mg
Network
74 mg
Device
164 mg
Resource Breakdown
JavaScript
1.3 MB
Images
637.7 KB
CSS
125.0 KB
Fonts
135.0 KB
HTML
52.5 KB
Other
177.1 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
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C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

58d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.03.2026

Valid Until

29.06.2026

Subject Alternative Names (1)

bluemercury.com

SHA-256 Fingerprint

BD:A5:0F:6A:23:41:C8:B4:CA:69:43:D9:E5:23:65:1E:39:C5:6C:D2...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f515b365fa2bb00-MXP
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
53509
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (2)

mx0a-007eb901.pphosted.com
mx0b-007eb901.pphosted.com

Domain Information

bluemercury.com

Domain Age
27y 2m

Created

15.02.1999

Expires

15.02.2034

Last Updated

15.02.2024

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0

Typography & Readability

juana + neuehaas

WCAG AA
75/100
Readability
/30
21/30

16px · LH 1.30

Hierarchy
/20
15/20

3.12x ratio

WCAG
/25
21/25

4.87:1 min contrast

Performance
/25
18/25

2 fonts · 4 req

Heading Font

juana

Sans50px

Body Font

neuehaas

Sans16px

Contrast Ratio

4.87:1

WCAG AA (≥4.5:1)

Reading Comfort

~40 CPL

Narrow lines
50px
h1
38px
h2
14px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 33/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.9:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 3.1x larger than body text.

Buy on MyFontsFluid TypeFlesch 33

Color Palette

13 unique colors
6.08:1 AA Light
#ffffff
Background· 24.499999999999996%
#5e645c
Other· 4.1%
#aa6737
Primary· 9.9%
#7aa6b7
Secondary· 9.4%
#9bc2cf
Secondary· 8%
#2a323c
Secondary· 7.8%
#dce4e6
Secondary· 7.4%
#c7dbdf
Secondary· 6.4%

Business & Marketing Stack

4 Tools Detected

Enterprise

Customer Support

1
GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

3

Categories

4

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

25 Resources

20
Scripts
5
Styles
14
Async
5
Defer

Top Script Sources

bluemercury.com(6)cdn.shopify.com(2)local(2)gstatic.com(1)media.9gtb.com(1)

Website Identity

bluemercury.com

27 years old
Location detected: 🇨🇦 Canadavia ip
Network Solutions, LLCen

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Last analyzed: 01 May 2026 at 19:58

Historical Analysis & Change Tracking

bluemercury.com Technology Stack - Built With jQuery, Tailwind CSS, Google Tag Manager, Gorgias, Nosto | StackOptic | StackOptic