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bluecross.org.uk

https://bluecross.org.uk· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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bluecross.org.uk
Desktop screenshot of bluecross.org.uk
Mobile screenshot of bluecross.org.uk
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.20.23.186

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

candy.ns.cloudflare.com.frank.ns.cloudflare.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.6 MB
95 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Framework
Alpine.js
Styling
Tailwind CSS
CMS
Drupal
Infrastructure
Hosting
Cloudflare
CDN
Cloudflare

Technology Stack

13 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

Advertising

3
TikTok PixelSnapchat PixelMicrosoft Advertising

Frameworks

1
Alpine.js

Other

1
D3.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Other

1
Unbounce

CDN

1
Cloudflare

SEO Analysis

B76/100
23
5
0
Meta Tags14/15
Content8/12
Headings6/8
Technical20/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
B
bluecross.org.ukbluecross.org.uk

Blue Cross | Pets change lives. We change theirs.

With you by our side, we can provide nationwide support to the most vulnerable pets and horses, and campaign on issues that affect their lives most.

Title Length49 chars

Recommended: 50-60 chars (~291px / 580px)

Description Length148 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    53 rules

    Local SEO

    Local Search Readiness

    20/100
    Needs Work
    6 12

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    8/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:1,248
    Token eff.:Optimal
    Sections/1K:1.6
    Depth:1/5

    Structured Data

    4 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary12w
    Descriptive Headingsavg 2.7w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    79/100
    14
    Passed
    3
    Critical
    1
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    61/100
    C
    168 mg
    CO₂e / view
    1.6 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    193 mg
    vs
    Returning (cached)
    96 mg
    Annual (10K/mo)
    20.2 kg
    Emission Segments
    Data Center
    8 mg
    Network
    50 mg
    Device
    111 mg
    Resource Breakdown
    JavaScript
    1.2 MB
    Images
    289.8 KB
    CSS
    76.6 KB
    HTML
    28.6 KB
    Other
    22.3 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    76%Good
    Interactive

    HTTPS

    WAF

    48d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    15.03.2026

    Valid Until

    13.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    bluecross.org.uk*.bluecross.org.uk

    SHA-256 Fingerprint

    85:86:77:E7:33:B1:5B:3B:30:CA:E9:52:5F:DE:54:97:9D:1D:90:5C...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    age
    1927
    cache-control
    🟢 1 Month(max-age=2764800, public)
    cf-cache-status
    DYNAMIC
    cf-ray
    9f266275e9068c1d-EWR
    content-encoding
    ⚡ Brotli(br)
    content-language
    en
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    eu-smtp-inbound-2.mimecast.com
    eu-smtp-inbound-1.mimecast.com

    Domain Information

    bluecross.org.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    84/100
    Mobile Friendly21 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    VAGRundschriftD + -apple-system

    WCAG Partial
    59/100
    Readability
    /30
    12/30

    11px · LH 2.00

    Hierarchy
    /20
    15/20

    5.45x ratio

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    16/25

    System fonts

    Heading Font

    VAGRundschriftD

    Sans60px

    Body Font

    -apple-system

    Sans11px

    Contrast Ratio

    1:1

    8 issues

    Reading Comfort

    ~40 CPL

    Narrow lines
    60px
    h1
    40px
    h2
    40px
    h3
    11px
    p

    ❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Wide line spacing (2.00). 1.4–1.6 is optimal for body text.

    ⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 5.5x larger than body text.

    ✅ System fonts: Zero font loading delay — best possible LCP impact.

    Buy on MyFontsFlesch 52

    Color Palette

    10 unique colors
    Light
    #0066bb
    Primary· 23.2%
    #e5f4f9
    Background· 15.6%
    #e7dfcf
    Secondary· 12.600000000000001%
    #d5c9b2
    Secondary· 10.1%
    #283138
    Secondary· 9.1%
    #5d828a
    Secondary· 8%
    #9b9a83
    Secondary· 7.8%
    #afc2bd
    Secondary· 5.5%

    Business & Marketing Stack

    9 Tools Detected

    Enterprise

    Behavior Analytics

    3
    Google Tag ManagerFree
    HotjarMid-Market
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    5
    Facebook PixelMid-Market
    Pinterest AdsMid-Market
    TikTok PixelMid-Market
    Microsoft AdsEnterprise
    Snapchat PixelMid-Market

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    3

    Categories

    9

    Total Tools

    1

    Enterprise

    5

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    20
    Async
    0
    Defer

    Top Script Sources

    analytics.tiktok.com(3)s.pinimg.com(2)connect.facebook.net(2)youtube.com(1)rules.quantcount.com(1)

    Website Identity

    Blue Cross

    Blue Cross

    Organization
    www.bluecross.org.uk/
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Mimecasten

    Sponsored

    Last analyzed: 26 Apr 2026 at 14:48

    Historical Analysis & Change Tracking