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blippar.com

https://blippar.com· First analyzed 05 May 2026· Updated 05 May 2026
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blippar.com
Desktop screenshot of blippar.com
Mobile screenshot of blippar.com
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

63.34.119.247

Site Location

🇮🇪 Irelandvia ip

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

Server

Nginx

Nameservers

ns2.blippar.com.ns4.blippar.com.ns1.blippar.com.ns0.blippar.com.+1 more

Performance

100

Core Web Vitals

Weight

First Contentful Paint
588 ms10%
Speed Index
764 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
15.4 MB
100 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.9.4
cms
Bricksv2.1.4Custom
by Bricks
View Theme

Technology Stack

14 Technologies Detected

Plugins

4
Wp Consent ApiCookiebotAutomaticcss PluginGoogle Site Kit

Libraries

3
jQuery
jQuery UI
Underscore.js

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Marketing

1
HubSpot

Web Servers

1
Nginx

Security

1
reCAPTCHA

SEO Analysis

C68/100
22
5
2
Meta Tags4/15
Content3/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images7/7
Links2/5
URL5/5
Social3/5
Freshness4/4
Mobile3/4
Indexability3/3
B
blippar.comblippar.com

Home - Blippar

No description available for this page.

Title Length14 chars

Recommended: 50-60 chars (~85px / 580px)

Description Length0 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing meta description — important for click-through rates in SERPs
  • • Very thin content (3 words). Search engines need substantial content for ranking.

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100
Poor
4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D44/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
8/25
Citation
9/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:486
Token eff.:Optimal

Structured Data

4 JSON-LD
Person×1.3Organization×1.1WebSiteSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph1/3
Twitter Card2/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
88/100
15
Passed
1
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
11/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
39/100
F
1.59 g
CO₂e / view
15.4 MB
Page Weight
5%
Cleaner Than
New Visitor
1.82 g
vs
Returning (cached)
909 mg
Annual (10K/mo)
190.8 kg
Emission Segments
Data Center
78 mg
Network
467 mg
Device
1.04 g
Resource Breakdown
JavaScript
297.8 KB
Images
13.5 MB
CSS
198.9 KB
Fonts
1.3 MB
HTML
89.2 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
8 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

93d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

10.07.2025

Valid Until

06.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.blippar.comblippar.com

SHA-256 Fingerprint

B5:25:A4:D5:C1:61:29:3A:63:E4:DD:0E:DB:30:67:E5:86:10:8D:DC...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, must-revalidate)
cache-tag
www.blippar.com
cdn-cache-control
max-age=2592000
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=UTF-8
date
Tue, 05 May 2026 15:21:42 GMT
Good Warning Issue

Email Infrastructure

Google Workspace

Score

93

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (7)

aspmx.l.google.com
alt2.aspmx.l.google.com
aspmx2.googlemail.com
aspmx4.googlemail.com

+3 more

Domain Information

blippar.com

Domain Age
15y 6m

Created

13.10.2010

Expires

13.10.2026

Last Updated

21.09.2025

Registrar

Name.com, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
84/100
Mobile Friendly46 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Geist-Semi-Bold + Geist-Light

WCAG Partial
61/100
Readability
/30
22/30

20px · LH 1.50

Hierarchy
/20
16/20

4.17x ratio · ✓ H1→H6

WCAG
/25
13/25

1:1 min contrast

Performance
/25
10/25

4 fonts · 14 req

Heading Font

Geist-Semi-Bold

Sans83px

Body Font

Geist-Light

Sans20px

Contrast Ratio

1:1

18 issues

Reading Comfort

~34 CPL

Narrow lines
83px
h1
75px
h2
32px
h3
38px
h4
20px
p

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 18 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.2x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 47

Color Palette

9 unique colors
20.5:1 AAA Light
#ffffff
Background· 85.2%
#040404
Text· 3%
#f09b6b
Primary· 2%
#d8d0ca
Secondary· 2%
#d9edec
Secondary· 1.9%
#75595e
Secondary· 1.8%
#acbec3
Secondary· 1.6%
#9298a6
Secondary· 1.5%

Business & Marketing Stack

3 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

3

Categories

3

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

20 Resources

20
Scripts
0
Styles
4
Async
0
Defer

Top Script Sources

blippar.com(12)googletagmanager.com(4)js-eu1.hs-banner.com(1)js-eu1.hs-analytics.net(1)js-eu1.hscollectedforms.net(1)

Website Identity

Blippar

Blippar

Organization

Augmented Reality Company

www.blippar.com/
15 years old
Location detected: 🇮🇪 Irelandvia ip
Name.com, Inc.📧 Google Workspaceen-GB

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Last analyzed: 05 May 2026 at 15:21

Historical Analysis & Change Tracking