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blacks.co.uk

https://blacks.co.uk· First analyzed 11 May 2026· Updated 11 May 2026
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blacks.co.uk
Desktop screenshot of blacks.co.uk
Mobile screenshot of blacks.co.uk
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.phase8.net.ns1.phase8.net.ns0.phase8.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
786 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
8.4 MB
256 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

15 Technologies Detected

Analytics

3
Google Analytics
Facebook PixelSegment

CSS Frameworks

2
Bootstrap
Tailwind CSS

Fonts

2
Adobe Fonts (Typekit)Adobe Fonts

Reviews

2
TrustpilotYotpo

Libraries

1
jQueryv3.4.1

UI Components

1
Lightbox

Payments

1
Klarna

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B79/100
25
3
0
Meta Tags13/15
Content6/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
blacks.co.ukblacks.co.uk

Blacks | Outdoor Clothing, Footwear & Gear | Original In Nature

Shop online with the UK's premier outdoor retailer. With over 160 years of experience, Blacks offers unrivalled expertise across leading outdoor brands like ...

Description truncated.
Title Length63 chars

Recommended: 50-60 chars (~379px / 580px)

Description Length197 chars

Recommended: 120-160 chars

Issues (0)

    3 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    19 URLs

    19 sub-sitemaps

    robots.txt

    1 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    15/100
    Poor
    4 13

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D54/100
    Bot Access
    20/25
    Machine Read.
    15/25
    Schema Data
    8/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:2,888
    Token eff.:Optimal

    Structured Data

    2 JSON-LD
    Organization×1.1WebSiteProduct(min)microdataSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    93/100
    16
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    44/100
    F
    873 mg
    CO₂e / view
    8.4 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    998 mg
    vs
    Returning (cached)
    499 mg
    Annual (10K/mo)
    104.8 kg
    Emission Segments
    Data Center
    43 mg
    Network
    257 mg
    Device
    574 mg
    Resource Breakdown
    JavaScript
    1.4 MB
    Images
    1.1 MB
    CSS
    68.3 KB
    Fonts
    147.9 KB
    HTML
    86.2 KB
    Other
    5.7 MB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    89d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    10.05.2026

    Valid Until

    08.08.2026

    Subject Alternative Names (1)

    www.blacks.co.uk

    SHA-256 Fingerprint

    6A:0C:BD:77:E0:A1:42:5C:86:5A:36:8B:8A:EC:6A:92:E4:48:6F:B4...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇩🇪 Frankfurt
    9f9dae39cd72d2ee-FRA
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-GB
    content-length
    87988
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    blacks-co-uk.mail.protection.outlook.com

    Domain Information

    blacks.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    87/100
    Mobile Friendly5 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Sora

    WCAG AA
    74/100
    Readability
    /30
    22/30

    16px · LH 1.50

    Hierarchy
    /20
    11/20

    1x ratio · ✓ H1→H6

    WCAG
    /25
    23/25

    4.54:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 5 req

    Heading Font

    Sora

    Sans16px

    Body Font

    Sora

    Sans16px

    Contrast Ratio

    4.54:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~38 CPL

    Narrow lines
    16px
    h1
    30px
    h2
    24px
    h3
    14px
    h4
    16px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.5:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    ✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

    AAdobe FontsBuy on MyFontsFluid Type (rem)

    Color Palette

    12 unique colors
    Light
    #ffffff
    Background· 26.9%
    #255164
    Primary· 15.1%
    #b5ba9e
    Secondary· 8.8%
    #3b6877
    Secondary· 8.2%
    #7d958a
    Secondary· 7.1%
    #9a6f4d
    Secondary· 6.4%
    #12171c
    Secondary· 6.1%
    #5e2b13
    Accent· 5.9%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    Reviews & Social Proof

    2
    TrustpilotMid-Market
    YotpoMid-Market

    Customer reviews and testimonials

    4

    Categories

    5

    Total Tools

    1

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    27 Resources

    20
    Scripts
    7
    Styles
    17
    Async
    2
    Defer

    Top Script Sources

    blacks.co.uk(3)ecommplugins-scripts.trustpilot.com(2)connect.facebook.net(2)jdoutdoors-api.bloomreach.co(2)invitejs.trustpilot.com(1)

    Website Identity

    Blacks

    Organization
    www.blacks.co.uk
    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365en

    Social Profiles

    FacebookInstagram

    Sponsored

    Last analyzed: 11 May 2026 at 02:16

    Historical Analysis & Change Tracking