StackOptic
Back to Search
birchbox.com favicon

birchbox.com

https://birchbox.com· First analyzed 27 Apr 2026· Updated 27 Apr 2026
Export
birchbox.com
Desktop screenshot of birchbox.com
Mobile screenshot of birchbox.com
Mobile

Sponsored

Hosting Provider

Vercel
vercel.com

IP Address

76.76.21.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

Nameservers

ns-250.awsdns-31.com.ns-605.awsdns-11.net.ns-1233.awsdns-26.org.ns-2043.awsdns-63.co.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
497 ms10%
Speed Index
646 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.8 MB
149 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Prismic
Infrastructure
Platform
Vercel
CDN
Vercel Image

Progressive Web App

Web ManifestApple Touch IconTheme Color

Detected API Sources

/_next/image?url=https%3A%2F%2.../_next/image?url=https%3A%2F%2...

Technology Stack

11 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Analytics

2
Google Analytics
Microsoft Clarity

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Customer Support

1
Zendesk

Platforms

1
Vercel

SEO Analysis

C68/100
19
7
0
Meta Tags14/15
Content5/12
Headings7/8
Technical16/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile3/4
Indexability3/3
B
birchbox.combirchbox.com

Beauty Subscriptions and More | Birchbox

Birchbox believes in easy to use products that work – and make you look and feel great. Birchbox's subscription service makes it easy to find those products.

Title Length40 chars

Recommended: 50-60 chars (~242px / 580px)

Description Length157 chars

Recommended: 120-160 chars

Issues (0)

    7 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    1 URLs

    1 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    3/100
    Poor
    1 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F34/100
    Bot Access
    20/25
    Machine Read.
    2/25
    Schema Data
    0/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:237
    Token eff.:Too Short
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary26w
    Descriptive Headingsavg 3.3w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    75/100
    12
    Passed
    4
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    57/100
    C
    189 mg
    CO₂e / view
    1.8 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    216 mg
    vs
    Returning (cached)
    108 mg
    Annual (10K/mo)
    22.6 kg
    Emission Segments
    Data Center
    9 mg
    Network
    55 mg
    Device
    124 mg
    Resource Breakdown
    JavaScript
    638.6 KB
    Images
    848.3 KB
    CSS
    211.1 KB
    HTML
    17.4 KB
    Other
    151.3 KB
    Green Hosting Verified
    Vercel
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    No WAF

    45d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    13.03.2026

    Valid Until

    11.06.2026

    Subject Alternative Names (1)

    www.birchbox.com

    SHA-256 Fingerprint

    F6:A5:B0:BD:F0:24:71:C7:F9:1A:00:4A:22:6A:30:0C:13:27:01:16...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-origin
    *
    age
    321646
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    content-disposition
    inline
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt1.aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt4.aspmx.l.google.com
    aspmx.l.google.com

    +1 more

    Domain Information

    birchbox.com

    Domain Age
    23y 5m

    Created

    16.11.2002

    Expires

    16.11.2026

    Last Updated

    06.04.2026

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    86/100
    Mobile Friendly19 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Studio Feixen Serif + Studio Feixen Sans

    WCAG Partial
    72/100
    Readability
    /30
    25/30

    17px · LH 1.56

    Hierarchy
    /20
    12/20

    3.33x ratio

    WCAG
    /25
    19/25

    3.07:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 7 req

    Heading Font

    Studio Feixen Serif

    Serif56px

    Body Font

    Studio Feixen Sans

    Sans17px

    Contrast Ratio

    3.07:1

    1 issue

    Reading Comfort

    ~38 CPL

    Narrow lines
    56px
    h1
    68px
    h2
    28px
    h3
    17px
    p

    ✅ Excellent readability: 17px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.56 ratio (ideal range 1.4–1.6).

    ✅ Easy to read: Flesch score 72/100 — accessible to general audiences.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 3.1:1).

    ❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

    ✅ Strong hierarchy: Headlines are 3.3x larger than body text.

    AAdobe FontsBuy on MyFontsFlesch 73

    Color Palette

    9 unique colors
    Dark
    #897372
    Secondary· 3.3%
    #fef2e4
    Background· 28%
    #041e42
    Primary· 0%
    #313d4a
    Secondary· 21.9%
    #e75637
    Accent· 13.5%
    #342927
    Text· 11.5%
    #0a0f18
    Secondary· 9.7%
    #aa3177
    Accent· 3%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Customer Support

    1
    ZendeskEnterprise

    Live chat and helpdesk tools

    Behavior Analytics

    3
    Google Tag ManagerFree
    Microsoft ClarityFree
    Google AnalyticsFree

    User behavior and product analytics

    Affiliate & Partnerships

    2
    AWINMid-Market
    RefersionMid-Market

    Affiliate networks and partner tracking

    3

    Categories

    6

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    5
    Async
    15
    Defer

    Top Script Sources

    local(15)scripts.clarity.ms(1)clarity.ms(1)cdn.refersion.com(1)dwin1.com(1)

    Website Identity

    birchbox.com

    23 years old
    Location detected: 🇺🇸 United Statesvia ip
    GoDaddy.com, LLC📧 Google Workspaceen

    Sponsored

    Last analyzed: 27 Apr 2026 at 18:27

    Historical Analysis & Change Tracking