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billyj.com.au

https://billyj.com.au· First analyzed 18 May 2026· Updated 18 May 2026
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billyj.com.au
Desktop screenshot of billyj.com.au
Mobile screenshot of billyj.com.au
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇦🇺 Buddina, Australiavia schema

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns1.dnspackage.com.ns2.dnspackage.com.ns3.dnspackage.com.ns4.dnspackage.com.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
21.4 MB
300 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
✳️ [PD] Product Sizing Review (Apr 24) - HotfixCustom
Shopify Theme

Detected Apps

Yotpo ReviewsKlaviyoFacebook ChannelInstagram ShoppingPinterest

Technology Stack

15 Technologies Detected

Fonts

3
Google FontsAdobe Fonts (Typekit)Adobe Fonts

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Libraries

1
jQueryv3.6.0

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Email Marketing

1
Klaviyo

Reviews

1
Yotpo

Payments

1
Afterpay

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

A83/100
26
4
0
Meta Tags12/15
Content8/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
billyj.com.aubillyj.com.au

Women's Online Fashion & Clothing Boutique in Australia – Billy J

Australias number one online fashion boutique. New arrivals daily and over 6000 styles to choose from. Affordable and on trend fashion. Worldwide Shipping.

Title Length66 chars

Recommended: 50-60 chars (~389px / 580px)

Description Length155 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    6 URLs

    6 sub-sitemaps

    robots.txt

    46 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    63/100
    Good
    17 8

    Sponsored

    AI & LLM Readiness

    D57/100
    Bot Access
    20/25
    Machine Read.
    15/25
    Schema Data
    8/25
    Citation
    14/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:2,185
    Token eff.:Optimal

    Structured Data

    6 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary21w
    Descriptive Headingsavg 2.5w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    83/100
    14
    Passed
    5
    Critical
    0
    Warnings
    Images & Alt Text
    13/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    44/100
    F
    2.21 g
    CO₂e / view
    21.4 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    2.53 g
    vs
    Returning (cached)
    1.26 g
    Annual (10K/mo)
    265.2 kg
    Emission Segments
    Data Center
    108 mg
    Network
    649 mg
    Device
    1.45 g
    Resource Breakdown
    JavaScript
    1.6 MB
    Images
    2.0 MB
    CSS
    129.4 KB
    Fonts
    11.8 KB
    HTML
    65.2 KB
    Other
    17.6 MB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    65%Fair
    Critical / Transactional

    HTTPS

    WAF

    36d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    26.03.2026

    Valid Until

    24.06.2026

    Subject Alternative Names (1)

    billyj.com.au

    SHA-256 Fingerprint

    1B:42:FE:AA:8D:92:54:68:04:50:71:04:21:EA:34:A9:BC:62:B9:75...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇫🇷 Paris
    9fde0fb39975c8ed-CDG
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-FR
    content-length
    66428
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (5)

    alt1.aspmx.l.google.com
    aspmx.l.google.com
    alt3.aspmx.l.google.com
    alt2.aspmx.l.google.com

    +1 more

    Domain Information

    billyj.com.au

    Last Updated

    01.07.2025

    Registrar

    Web Address Registration Pty Ltd

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    74/100
    Mobile Friendly21 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1,maximum-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Playfair Display + Futura

    WCAG AAA
    76/100
    Readability
    /30
    27/30

    16px · LH 1.56

    Hierarchy
    /20
    11/20

    1.62x ratio

    WCAG
    /25
    22/25

    10.9:1 min contrast

    Performance
    /25
    16/25

    3 fonts · 3 req

    Heading Font

    Playfair Display

    Serif26px

    Body Font

    Futura

    Sans16px

    Contrast Ratio

    10.9:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~40 CPL

    Narrow lines
    26px
    h1
    36px
    h2
    18px
    h3
    16px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.56 ratio (ideal range 1.4–1.6).

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 10.9:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    ✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

    AAdobe FontsBuy on MyFontsFluid TypeFlesch 61

    Color Palette

    10 unique colors
    Light
    #ffffff
    Background· 15.299999999999999%
    #e9d1b9
    Primary· 23.5%
    #cfb493
    Secondary· 19.4%
    #a08061
    Secondary· 7%
    #1e0f03
    Primary· 6.8%
    #352511
    Accent· 6.4%
    #a78f76
    Secondary· 6%
    #98694f
    Secondary· 5.9%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Marketing Automation

    1
    KlaviyoE-commerce

    Email marketing and automation platforms

    Customer Support

    1
    Help ScoutSMB

    Live chat and helpdesk tools

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Reviews & Social Proof

    1
    YotpoMid-Market

    Customer reviews and testimonials

    5

    Categories

    5

    Total Tools

    0

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    13
    Async
    3
    Defer

    Top Script Sources

    billyj.com.au(4)beacon-v2.helpscout.net(3)cdn.shopify.com(2)staticw2.yotpo.com(2)googletagmanager.com(2)

    Website Identity

    Billy J

    Billy J

    Organization

    Australias number one online fashion boutique. New arrivals daily and over 6000 styles to choose from. Affordable and on trend fashion. Worldwide Shipping.

    customerservice@billyj.com.au

    Shop 533/119 Point Cartwright Dr Kawana Shoppingworld, Buddina

    4575, Buddina, QLD

    AU

    Location detected: 🇦🇺 Australia, Buddinavia schema
    Web Address Registration Pty Ltd📧 Google Workspaceen

    Sponsored

    Last analyzed: 18 May 2026 at 21:48

    Historical Analysis & Change Tracking