billerud.com

https://billerud.com· First analyzed 21 May 2026· Updated 21 May 2026

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billerud.com

Mobile

Sponsored

Hosting Provider

Episerver AB

IP Address

217.114.94.2

Site Location

🇸🇪 Swedenvia ip

Server Location

🇸🇪 Stockholm, Sweden

ASN

AS30811

Organization

Episerver AB

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dns03.ports.se.dns04.ports.net.dns02.ports.se.dns01.dipcon.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

412 ms10%

Speed Index

536 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.2 MB

103 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

HubSpot CMS

Technology Stack

6 Technologies Detected

Analytics

CSS Frameworks

Marketing

Advertising

CDN

SEO Analysis

D51/100

Meta Tags9/15

Content3/12

Headings3/8

Technical15/21

E-E-A-T0/7

Images2/7

Links5/5

URL5/5

Social3/5

Freshness0/4

Mobile3/4

Indexability3/3

billerud.combillerud.com

Billerud – Packaging tomorrow

We are a world leading company in high-performing paper and packaging materials – passionately committed to sustainability, quality, and customer value.

Title Length29 chars

Recommended: 50-60 chars (~176px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (3)

• Very thin content (4 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (17/23) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

2,016 URLs

robots.txt

3 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

6/100

Poor

2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F34/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

0/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:1,104

Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

75/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

40/100

154 mg

CO₂e / view

1.2 MB

Page Weight

70%

Cleaner Than

New Visitor

176 mg

Returning (cached)

88 mg

Annual (10K/mo)

18.5 kg

Emission Segments

Data Center

35 mg

Network

37 mg

Device

83 mg

Resource Breakdown

JavaScript

131.1 KB

Images

894.7 KB

CSS

174.2 KB

HTML

47.5 KB

Green Hosting Not Verified

Episerver AB

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

46%Poor

Interactive

HTTPS

WAF

279d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Telia Finland Oyj

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

25.02.2026

Valid Until

25.02.2027

OCSP Stapling

Enabled

Subject Alternative Names (6)

billerud.se*.billerud.combillerud.combillerudkorsnas.com*.billerud.se*.billerudkorsnas.com

SHA-256 Fingerprint

D8:AF:D1:6E:E5:C6:E6:3A:A6:A9:0E:9D:51:48:63:16:8A:1E:B7:73...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

access-control-expose-headers

Request-Context

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(public, max-age=600)

cf-cache-status

DYNAMIC

cf-ray

9ff433eed80133a9-BOS

content-encoding

📦 Gzip(gzip)

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

billerud-com.mail.protection.outlook.com

Domain Information

billerud.com

Domain Age

27y 2m

Created

01.03.1999

Expires

01.03.2027

Last Updated

22.02.2026

Registrar

Abion AB

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

74/100

Mobile Friendly81 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

FreeSans + Arial W01

WCAG Partial

59/100

Readability

/30

23/30

18px · LH 1.40

Hierarchy

/20

7/20

WCAG

/25

14/25

1:1 min contrast

Performance

/25

15/25

2 fonts · 3 req

Heading Font

FreeSans

Sans

Body Font

Arial W01

Sans18px

Contrast Ratio

1:1

9 issues

Reading Comfort

~36 CPL

Narrow lines

25px

40px

18px

Golden Ratio

Scale

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 33/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 33

Color Palette

14 unique colors

20.26:1 AAA Light

#ffffff

Text· 13.1%

#060606

Text· 5.8%

#242019

Primary· 13.899999999999999%

#695342

Secondary· 7.6%

#856653

Secondary· 7%

#8f7e6d

Secondary· 5.4%

#4c3729

Secondary· 4.1%

#aea39b

Secondary· 4%

Business & Marketing Stack

4 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Advertising

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

18 Resources

Scripts

Styles

Async

Defer

Top Script Sources

snap.licdn.com(5)consent.cookiebot.com(2)premium.analys.cloud(2)tags.inzynk.io(1)js.monitor.azure.com(1)

Website Identity

billerud.com

27 years old

Location detected: 🇸🇪 Swedenvia ip

Abion AB📧 Microsoft 365en

Social Profiles

Facebook Instagram LinkedIn YouTube

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Last analyzed: 21 May 2026 at 14:18

Historical Analysis & Change Tracking