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billabong.com

https://billabong.com· First analyzed 28 Apr 2026· Updated 28 Apr 2026
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billabong.com
Desktop screenshot of billabong.com
Mobile screenshot of billabong.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ha1.markmonitor.zone.ha4.markmonitor.zone.ha3.markmonitor.zone.ha2.markmonitor.zone.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
633 ms10%
Speed Index
823 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.3 MB
290 requests

Image Optimization

Lazy LoadResponsiveThumbor
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

14 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

Customer Support

2
GorgiasZendesk

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Reviews

1
Yotpo

Payments

1
Klarna

Personalization

1
Nosto

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C67/100
22
4
3
Meta Tags14/15
Content3/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
B
billabong.combillabong.com

Billabong: Surf, Swim & Lifestyle Clothing

Home to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.

Title Length42 chars

Recommended: 50-60 chars (~244px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (3)

  • • Very thin content (6 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (11/12) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

18 URLs

18 sub-sitemaps

robots.txt

164 rules

Sitemap reference found

Local SEO

Local Search Readiness

27/100
Needs Work
7 11

Sponsored

AI & LLM Readiness

D41/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:613
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
D
53/100
8
Passed
5
Critical
0
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
57/100
D
234 mg
CO₂e / view
2.3 MB
Page Weight
50%
Cleaner Than
New Visitor
268 mg
vs
Returning (cached)
134 mg
Annual (10K/mo)
28.1 kg
Emission Segments
Data Center
12 mg
Network
69 mg
Device
154 mg
Resource Breakdown
JavaScript
1.6 MB
Images
436.9 KB
CSS
109.1 KB
Fonts
1.8 KB
HTML
135.3 KB
Other
39.0 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

79d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.04.2026

Valid Until

17.07.2026

Subject Alternative Names (1)

www.billabong.com

SHA-256 Fingerprint

36:F5:48:74:B1:0D:55:5D:E3:12:58:85:DA:63:D5:9A:A2:56:86:72...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
9f378d5f2ef0c752-CDG
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
138275
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (3)

billabong-com.mail.protection.outlook.com
west.smtp.mx.exch092.serverdata.net
east.smtp.mx.exch092.serverdata.net

Domain Information

billabong.com

Domain Age
30y 1m

Created

19.03.1996

Expires

20.03.2028

Last Updated

16.02.2026

Registrar

MarkMonitor Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
52/100
Not Mobile Friendly23 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Heebo

WCAG Partial
61/100
Readability
/30
16/30

11px · LH 1.65

Hierarchy
/20
7/20
WCAG
/25
18/25

1:1 min contrast

Performance
/25
20/25

1 font · 2 req

Heading Font

Heebo

Sans

Body Font

Heebo

Sans11px

Contrast Ratio

1:1

8 issues

Reading Comfort

~53 CPL

Optimal (45–75)
52px
h2
16px
h3
12px
h4
11px
p

❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~53 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 8 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 1 font families keeps load times fast.

GGoogle FontsFluid Type (rem)

Color Palette

13 unique colors
Light
#ffffff
Text· 13.6%
#7ea8ca
Primary· 19.400000000000002%
#6988aa
Secondary· 7.8%
#294e4d
Secondary· 7.1%
#d7dcdf
Border· 7%
#a9b8c6
Secondary· 6.9%
#c2c8ce
Secondary· 6.2%
#3d5e60
Secondary· 6.1%

Business & Marketing Stack

6 Tools Detected

Enterprise

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

2
CookiebotMid-Market
OneTrustEnterprise

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
YotpoMid-Market

Customer reviews and testimonials

4

Categories

6

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
14
Async
4
Defer

Top Script Sources

billabong.com(5)cdn.shopify.com(2)storage.googleapis.com(2)local(2)js.smile.io(1)

Website Identity

Billabong

Organization

Home to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.

www.billabong.com
30 years old
Location detected: 🇨🇦 Canadavia ip
MarkMonitor Inc.📧 Microsoft 365en

Sponsored

Last analyzed: 28 Apr 2026 at 16:48

Historical Analysis & Change Tracking