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bic.com

https://bic.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026
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bic.com
Desktop screenshot of bic.com
Mobile screenshot of bic.com
Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

13.84.227.164

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Antonio, United States

ASN

AS8075

Organization

Microsoft Azure App Service (southcentralus)

CDN

Fastly

Nameservers

dns2.cscdns.net.dns1.cscdns.net.

Performance

83

Core Web Vitals

Weight

First Contentful Paint
1.9 s10%
Speed Index
2.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
245 KB
180 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Magento

Technology Stack

13 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Advertising

3
TikTok PixelSnapchat PixelMicrosoft Advertising

Libraries

2
jQuery UI
Animate.css

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Security

1
reCAPTCHA

SEO Analysis

C64/100
19
10
1
Meta Tags7/15
Content10/12
Headings8/8
Technical22/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
B
bic.combic.com

The whole BIC universe: Writing, Marking, Colors and Art & Craft, B...

Discover the BIC products on BIC.COM. From Stationery to Beauty products all iconic BIC products are on BIC.COM. The BIC Cristal, the BIC 4 Colours, the TIpp...

Title truncated. Description truncated.
Title Length102 chars

Recommended: 50-60 chars (~605px / 580px)

Description Length265 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (102 chars, ~605px). Will be truncated in search results.

11 issues found

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Crawlability

Sitemap

Type: standard

270 URLs

robots.txt

49 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

19/100
Poor
5 12 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
3/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User
data-nosnippet

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:772
Token eff.:Optimal
Sections/1K:13
Depth:1/5

Structured Data

1 JSON-LD
WebSiteSearchAction

Citation Readiness

Opening Summary24w
Descriptive Headingsavg 4.5w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A+
90/100
17
Passed
1
Critical
1
Warnings
Images & Alt Text
15/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
20/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
75/100
A+
25 mg
CO₂e / view
245.0 KB
Page Weight
95%
Cleaner Than
New Visitor
28 mg
vs
Returning (cached)
14 mg
Annual (10K/mo)
3.0 kg
Emission Segments
Data Center
1 mg
Network
7 mg
Device
16 mg
Resource Breakdown
JavaScript
193.2 KB
Images
342 B
HTML
41.3 KB
Other
10.2 KB
Green Hosting Verified
Microsoft Azure
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

15%Critical
Critical / Transactional

HTTPS

No WAF

315d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

Corporation Service Company

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

04.02.2026

Valid Until

07.03.2027

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.bic.combic.com

SHA-256 Fingerprint

17:EC:18:8C:6E:CA:44:37:C2:02:1C:3D:2C:68:72:49:17:23:22:22...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges
none
age
51463
alt-svc
h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=864...
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
content-encoding
⚡ Brotli(br)
content-security-policy-report-only
font-src www.paypalobjects.com fonts.gstatic.com use.typekit...
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

mxa-00472d01.gslb.pphosted.com

Domain Information

bic.com

Domain Age
31y 10m

Created

20.06.1994

Expires

19.06.2027

Last Updated

26.01.2026

Registrar

CSC Corporate Domains, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner
Quantcast Choice
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Quantcast Choice
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
73/100
Mobile Friendly26 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica Neue

WCAG Partial
68/100
Readability
/30
16/30

11px · LH 1.82

Hierarchy
/20
16/20

2.73x ratio · ✓ H1→H6

WCAG
/25
14/25

2.05:1 min contrast

Performance
/25
22/25

System fonts

Heading Font

Helvetica Neue

Sans30px

Body Font

Helvetica Neue

Sans11px

Contrast Ratio

2.05:1

6 issues

Reading Comfort

~48 CPL

Optimal (45–75)
30px
h1
60px
h2
30px
h3
11px
p
Major Third
Scale

❌ Critical: 11px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Wide line spacing (1.82). 1.4–1.6 is optimal for body text.

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 2.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.7x larger than body text.

Color Palette

6 unique colors
Light
#ffffff
Background· 28.3%
#f7941d
Primary· 42.599999999999994%
#da1e37
Accent· 12.7%
#281114
Primary· 8.4%
#e1cbab
Secondary· 5.2%
#69493b
Secondary· 2.9%

Business & Marketing Stack

8 Tools Detected

Enterprise

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

4
Pinterest AdsMid-Market
TikTok PixelMid-Market
Microsoft AdsEnterprise
Snapchat PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

1
BazaarvoiceEnterprise

Customer reviews and testimonials

3

Categories

8

Total Tools

2

Enterprise

3

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Amazon Publisher Services

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
20
Async
0
Defer

Top Script Sources

analytics.tiktok.com(5)cdn.bic.com(4)googletagmanager.com(3)s.pinimg.com(2)scripts.clarity.ms(1)

Website Identity

bic.com

31 years old
Location detected: 🇺🇸 United Statesvia ip
CSC Corporate Domains, Inc.en

Sponsored

Last analyzed: 26 Apr 2026 at 13:19

Historical Analysis & Change Tracking