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bettys.co.uk

https://bettys.co.uk· First analyzed 09 May 2026· Updated 09 May 2026
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bettys.co.uk
Desktop screenshot of bettys.co.uk
Mobile screenshot of bettys.co.uk
Mobile

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Hosting Provider

Incapsula Inc

IP Address

45.60.123.197

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 London, United Kingdom

ASN

AS19551

Organization

Incapsula Inc

Nameservers

ns1.livedns.co.uk.ns3.livedns.co.uk.ns2.livedns.co.uk.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
838 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.5 MB
250 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Magento
Infrastructure
Hosting
Incapsula Inc

Technology Stack

16 Technologies Detected

Libraries

3
jQuery
Underscore.jsMoment.js

UI Components

2
Slick CarouselFancybox

CSS Frameworks

2
Bootstrap
Tailwind CSS

Other

1
Modernizr

Fonts

1
Adobe Fonts (Typekit)

Analytics

1
Google Analytics

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

Customer Support

1
Zendesk

Advertising

1
Criteo

Reviews

1
Trustpilot

Personalization

1
Nosto

SEO Analysis

D54/100
13
9
1
Meta Tags15/15
Content3/12
Headings5/8
Technical12/21
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
B
bettys.co.ukbettys.co.uk

Bettys Online Shop, Luxury Gifts, Bakery & Café Tea Rooms

Experience the magic of Bettys with handcrafted cakes, chocolates and hampers from our Yorkshire Craft Bakery. Perfect for luxury gifting or pure indulgence.

Title Length57 chars

Recommended: 50-60 chars (~350px / 580px)

Description Length157 chars

Recommended: 120-160 chars

Issues (1)

  • • Very thin content (10 words). Search engines need substantial content for ranking.

10 issues found

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Local SEO

Local Search Readiness

14/100
Poor
4 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F27/100
Bot Access
20/25
Machine Read.
5/25
Schema Data
0/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:7%
Words:5,369
Token eff.:Excessive

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
73/100
11
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
17/100
E
322 mg
CO₂e / view
2.5 MB
Page Weight
30%
Cleaner Than
New Visitor
369 mg
vs
Returning (cached)
184 mg
Annual (10K/mo)
38.7 kg
Emission Segments
Data Center
72 mg
Network
77 mg
Device
173 mg
Resource Breakdown
JavaScript
561.9 KB
Images
762.3 KB
CSS
1.2 MB
HTML
38.5 KB
Other
4.9 KB
Green Hosting Not Verified
Incapsula Inc
9 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

0%Critical
Critical / Transactional

HTTPS

WAF

77d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

Valid From

27.04.2026

Valid Until

26.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (3)

bettys.co.uk*.bettys.co.ukimperva.com

SHA-256 Fingerprint

C1:01:6C:58:66:9E:C0:2E:05:4A:3C:D7:55:03:03:E2:F2:0B:76:DB...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🔴 No Cache(no-cache, no-store)
content-length
212
content-type
text/html
x-iinfo
53-245634398-0 0NNN RT(1778347935446 98) q(0 -1 -1 0) r(0 -1...
set-cookie
visid_incap_2092582
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

bettys-co-uk.mail.protection.outlook.com

Domain Information

bettys.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned
Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
67/100
Mobile Friendly86 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Garamond + Lato

WCAG AA
73/100
Readability
/30
22/30

14px · LH 1.71

Hierarchy
/20
14/20

2.93x ratio

WCAG
/25
19/25

4.83:1 min contrast

Performance
/25
18/25

2 fonts · 5 req

Heading Font

Garamond

Serif41px

Body Font

Lato

Sans14px

Contrast Ratio

4.83:1

WCAG AA (≥4.5:1)

Reading Comfort

~45 CPL

Optimal (45–75)
41px
h1
41px
h2
17px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line length: ~45 chars/line (ideal 45–75 CPL).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.8:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.9x larger than body text.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFonts

Color Palette

10 unique colors
Light
#ffffff
Background· 16%
#eae5dc
Secondary· 19.6%
#a78f51
Primary· 18.5%
#684023
Secondary· 9.3%
#d4c6af
Secondary· 8.6%
#c3a375
Secondary· 4.4%
#f6f2ec
Secondary· 2.3%
#949d78
Secondary· 2.3%

Business & Marketing Stack

5 Tools Detected

Enterprise

Customer Support

1
ZendeskEnterprise

Live chat and helpdesk tools

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

4

Categories

5

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
14
Async
0
Defer

Top Script Sources

bettys.co.uk(15)nosto.stackla.com(1)consent.cookiebot.com(1)invitejs.trustpilot.com(1)js.klevu.com(1)

Website Identity

bettys.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
📧 Microsoft 365en

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Last analyzed: 09 May 2026 at 17:32

Historical Analysis & Change Tracking

bettys.co.uk Technology Stack - Built With jQuery, Underscore.js, Moment.js, Slick Carousel, Fancybox | StackOptic | StackOptic