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betterup.com

https://betterup.com· First analyzed 16 Feb 2026· Updated 16 Feb 2026
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betterup.com

Sponsored

Hosting Provider

HubSpot CMS
hubspot.com

IP Address

199.60.103.141

Server Location

🇺🇸 Cambridge, United States

ASN

AS209242

Organization

HubSpot, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns46.domaincontrol.com.ns45.domaincontrol.com.

Performance

Page Speed

2.2 MB
167 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
HubSpot CMS

Technology Stack

11 Technologies Detected

Analytics

3
Google Analytics
Facebook PixelCrazy Egg

Libraries

1
jQueryv3.5.1

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Advertising

1
Microsoft Advertising

CDN

1
Cloudflare

SEO Analysis

A82/100
12
2
0
B
betterup.combetterup.com

Powering performance-ready workforces in the AI era | BetterUp

Unlock workforce performance with BetterUp—the only platform combining AI, coaching, and behavioral science to drive measurable business performance.

Title Length62 chars

Recommended: 50-60 chars

Description Length156 chars

Recommended: 120-160 chars

Issues (0)

    2 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    robots.txt

    65 rules

    Sitemap reference found

    Sponsored

    Sponsored

    A

    Security Score

    86%Very Good
    Interactive

    HTTPS

    WAF

    40d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    29.12.2025

    Valid Until

    29.03.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.betterup.com

    SHA-256 Fingerprint

    D7:72:76:75:E0:DE:A3:E6:04:FF:69:14:5B:F9:93:3D:C6:57:37:B6...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-credentials
    false
    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 0s(s-maxage=0,max-age=0)
    cache-tag
    CT-195297535380,CT-198085522534,P-9253440,W-1753204173296,W-...
    cf-cache-status
    MISS
    cf-ray🇩🇪 Frankfurt
    9cee8e863fd8d369-FRA
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    93

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (5)

    alt2.aspmx.l.google.com
    aspmx3.googlemail.com
    aspmx.l.google.com
    alt1.aspmx.l.google.com

    +1 more

    Domain Information

    betterup.com

    Domain Age
    23y 7m

    Created

    11.07.2002

    Expires

    11.07.2026

    Last Updated

    12.07.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned
    Legitimate interest basis mentioned

    Typography & Readability

    Ivar Display + Arial

    45/100
    Readability
    /30
    32/40

    14px · LH 1.62

    Hierarchy
    /20
    18/25

    5.29x ratio

    WCAG
    /25
    5/15

    Contrast: undefined

    Performance
    /25
    10/20

    3 fonts

    Heading Font

    Ivar Display

    Sans74px

    Body Font

    Arial

    Sans14px

    Contrast Ratio

    --

    Reading Comfort

    ~106 CPL

    Needs attention
    74px
    h1
    18px
    h2
    24px
    h3
    14px
    p

    ⚠️ Small text: 14px may be hard to read on mobile. Consider 16px+.

    ✅ Optimal line spacing: 1.62 ratio ensures comfortable reading.

    ✅ Strong hierarchy: Headlines are 5.3x larger than body text.

    ✅ Smart font loading: Using font-display: swap prevents invisible text during load.

    ⚠️ Risky: Text appears on background images without overlay protection.

    ⚠️ Wide lines: ~106 chars/line. Consider max-width for better reading flow.

    Buy on MyFonts

    Business & Marketing Stack

    9 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Marketing Automation

    1
    MarketoEnterprise

    Email marketing and automation platforms

    Behavior Analytics

    3
    Crazy EggSMB
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    Microsoft AdsEnterprise
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    5

    Categories

    9

    Total Tools

    3

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    6
    Async
    8
    Defer

    Top Script Sources

    betterup.com(5)local(3)bat.bing.com(2)f.hubspotusercontent30.net(2)connect.facebook.net(1)

    Website Identity

    betterup.com

    23 years old
    GoDaddy.com, LLC📧 Google Workspace

    Sponsored

    Last analyzed: 16 Feb 2026 at 16:53

    Historical Analysis & Change Tracking